Pitfalls and Mistakes
Agenda
• Who We Are
• Social Media Today
• Pitfalls and Mistakes
– Policies
– Poor Decisions
• Online Reputation
• Accepting Random People
• Things You Can Do
Who We Are
• UNM Anderson School of Management Graduate Students
• Masters of Accounting – Information Assurance
Concentration
• Information Assurance Program – “…combining specialized
aspects of information systems and accounting.”
• Keeping financial information safe and secure
http://www.mgt.unm.edu/ia/
What is Social Media?
• Humans are social beings
– Live in societies in order to
cooperate and thrive
– People share what they need
to in order to survive and live
happily, while protecting things
of value
• Rules (written and
unwritten) in societies
• Allows us to expand our
social lives, but the same
rules (and even new
ones) exist!
Social Media Beginnings
24 Hours of Social Media
POP QUIZ
• What is the social media most used by
your classmates?
Most Used Social Media
Social Media Used
TUMBLER
13
22
SM Graph
GOOGLE PLUS+
13
PINTREST
53
INSTAGRAM
38
TWITTER
48
FACEBOOK
0
10
20
30
40
50
60
Pitfalls and Mistakes
• Not reading privacy policy before signing up
to use social media
• Not being aware how actions on social
media impact life
• Giving strangers access by accepting them
• Giving out access to your profiles and
information willingly/unwillingly
Privacy Policies – Your Answers
Have you read the privacy policies of these
websites prior to signing up?
Yes, 29
No, 53
What Do Privacy Policies Say?
• “Your name, profile pictures, cover photos, gender,
•
•
networks, username and User ID are treated just like
information you choose to make public.”
“When you post things like photos or videos on Facebook,
we may receive additional related data (or metadata),
such as the time, date, and place you took the photo or
video.”
“We receive data from or about the computer, mobile
phone, or other devices you use to install Facebook apps
or to access Facebook, including when multiple users log
in from the same device.”
- Facebook Privacy Policy
What Do Privacy Policies Say?
•
•
“Choosing to make your information public also means
that this information: can show up when someone does a
search on Facebook or on a public search engine;”
“When others share information about you, they can also
choose to make it public.”
- Facebook Privacy Policy
Ask Yourself
Social Media Experiment
Question
What is your opinion of the
Social Media Experiment?
Reveals
What is an online reputation?
Things People Have Done
• Irresponsible behavior—even if over 18/21
• Posting while you’re supposed to be
working
• Making fun of your teacher / boss / team
• Posting something embarrassing on the
corporate Twitter feed
Going to College?
• Admissions Officers
•
•
•
“31 percent said they had visited an applicant’s
Facebook or other personal social media page to
learn more about them ”
“30 percent of the admissions officers said they had
discovered information online that had negatively
affected an applicant’s prospects.”
Pitzner College: Denied Admissions for insulting
teacher on Facebook
- Pitzner College Article
POP QUIZ
Why was the student not admitted into Pitzer
College?
Ways It Can Affect You
What Is Your Online Reputation?
Giving Out Access
Your Results
HAVE YOU EVER PROVIDED YOUR PASSWORD OR
LOG-IN INFORMATION TO ANOTHER PERSON?
48
No
Yes
34
What Issues Does This Cause?
•
•
•
•
Phishers
Loss of control
Loss of privacy
Loss of Access
I Accept Everyone, Why?
Do you accept just
anyone?
Recognize “me”?
Ways To Protect Yourself
Read And React To Privacy Policies
• Start reading the privacy policies
of your social media sites.
• Find issues you may want to
change
• Research how to fix these issues
Instagram Privacy Setting
Cnet Video-Facebook Settings
Be Aware Of Your Reputation
• Do not share information that may cause
issues. (Think before you post)
• Be aware of who you share information
with. (Friends, Family, Coworkers)
• Do a Google search of yourself. (Make
sure the results are what you want it to be)
Control Access To Your Accounts
• Do not give out access to your accounts
• Change passwords and access
information if you believe you may have
been phished or compromised
• Keep track of how and where your account
has been accessed
• Don’t accept strangers
How do you make a password?
• Password should be at a minimum of 8
characters
• Different from previous passwords
• Does not contain a complete word or
information about you (your name, user
name, etc.)
• Contains uppercase letters, lower case
letters, numbers, symbols
• http://www.passwordmeter.com/
One Last Thought
Don’t be “Sarah” . . .
THINK BEFORE YOU POST
Wrap Up
Questions