MITOMED PROJECT
REGIONAL GAP AND SWOT
ANALYSES – Review Session
Institute of Agriculture and Tourism,
Croatia, Istria County
MITOMED Second Meeting
Girona, 15-16 January 2015
Overview
• we have done the secondary research about the
economic and environmental issues – for suggestion
of indicators
•consultations with different stakeholders - collection
of information about economic, social & cultural and environmental indicators
•due to the evident lack of information needed for the
list of indicators we conducted survey with tourists the questionnaires from ETIS were used for this
purpose
• total we collected 1400 questionnaires – on
registered 121 beaches in Istria County
MITOMED Second Meeting – Girona 15/16 January 2015
SWOT ANALYSIS of M&C destinations
of the region Istria County
Strengths
•cleanliness of sea and beaches
•beauty of the landscape
•safety on beaches
•coastline length
•spatial versatility
•well-organized bike trails
•enough water and organized system of water supply
MITOMED Second Meeting – Girona 15/16 January 2015
SWOT ANALYSIS of M&C destinations
of the region Istria County
Weaknesses
• absence of a strategy for beach management
• lack of cooperation between the local community and
concessionaires
• beach facilities
• bureaucratic procedure
• permit for beach improvement
• spatial plans for beaches
• insufficient investment
• excessive number of tourists
• concession Law (politics)
• non-transparency in allocation of concession approvals
MITOMED Second Meeting – Girona 15/16 January 2015
SWOT ANALYSIS of M&C destinations
of the region Istria County
Opportunities
• sea bathing water quality in Istria is in category of excellent
• beach spatial planning
• beach concession holders are aware of the importance of
beach maintenance and beach users are requiring optimal
conditions. - this need is raising each year
• quality management
• concession policy
• optimal management model
• strategic management (destination management functions)
• regulations on beaches
• development of additional beach areas
• the percentage of PAs is relatively high in comparison to
European average (6%) enabling Istrian region to develop as
an ecological destination
MITOMED Second Meeting – Girona 15/16 January 2015
SWOT ANALYSIS of M&C destinations
of the region Istria County
Threats
•
•
•
•
•
•
•
concessions and concession approvals
maritime property
limited space per bather
interdepartmental collaboration
offer availability
absence of integral planning (beaches - accommodation)
commercial activities on PAs are limited due to strict
protection policy
• most of the beds are in campsites and households
accomodation, only a minor part of beds are in hotels and
resorts
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Economic – Destination Management
No.
1
2
Indicator
Percentage of the
destination with a
sustainable tourism
strategy/action plan,
with agreed monitoring,
development control
and evaluation
arrangement
Feasibility Relevance
for Istria for Istria
partially
Percentage of visitors
No / rank
that are satisfied with
(survey, not
their overall experience
every year)
in the destination
Yes
Yes
Value/Data
Reference
Only about 20%
of local selfgovernment
units in Croatia Study of the
has a tourism
Institute of
strategy/action
tourism in
plan defining the
Zagreb.
tourism
development
issues
The level of
TOMAS ljeto
satisfaction of 2007: stavovi i
visitors with potrošnja turista
their overall
u Istri,
experience in Prezentacija,
the Istrian
Zagreb: Institut
destination is za turizam, str.
highly ranked.
29
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Economic – Destination Management and
Economic Value
No.
3.
4.
Indicator
Percentage of tourism
enterprises/establishments
in the destination using a
voluntary verified
certification/labelling for
environmental/quality/sust
ainability and/or CSR
measures*.
Feasibili
Relevance
ty for
for Istria
Istria
No
Relative contribution of
tourism to the destination's partially
economy (% GDP)
No
Yes
Value/Data
Reference
?
No available
data.
Ministry of
16,5 for Croatia tourism, Tourism
(2013 in numbers
preliminary
2013 (source:
data)
Croatian
National Bank)
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Economic – Economic Value
No.
5.
6.
Indicator
Average length of
stay of tourists
(nights)
Number of tourist nights
per month
Feasibility Relevance
for Istria for Istria
Value/Data
Reference
for RH yes,
for Istria
periodically
5,2 (2013 for
Croatia)
Ministry of
tourism
Yes
Yes
Jan 2013 - 44.834;
Feb 2013 - 65.843; Mar
2013 - 221.371; Apr
2013 - 486.017; May
2013 - 1.472.281;
Jun 2013 - 2.724.152;
Jul 2013 - 6.383.143
Aug 2013 – 7.251.018;
Istria Tourist
Sep 2013 – 2,816,127;
Oct 2013 - 393.284;
Yes
Bord,
Nov 2013 – 93.948;
www.istra.hr
Dec 2013 – 79.401;
Jan 2014 – 56.383;
Feb 2014 – 66.675;
Mar 2014 – 155-689;
Apr 2014 - 606.080;
May 2014 – 1.131.860;
Jun 2014 – 3.195.497;
MITOMED Second
Meeting
– Girona 15/16 January 2015
Jul 2014
- 5.934.455;
Indicators testing of the Istria County
Economic – Economic Value
No.
Indicator
Feasibility Relevance
for Istria for Istria
7
Occupancy rate in
commercial
for RH yes,
accommodation per
for Istria no
month and average for
the year
8
Direct tourism
employment as
percentage of total
employment per month
Yes
Value/Data
Reference
Yes
Currently this
This indicator is
data is available
calculated as
for Republic of
total number of
Croatia. For 2013
tourist nights/(
the data is as
number of beds x
following:
number of days
January 8.3,
in a month) *
February 12.8,
100, so it is
March 9.5, April
possible to
11.8, May 23.5,
calculate the
June 34.4, July
indicator for Istria
67.2, August
County.
74.5, September
Source: Croatian
32.7, October
Bureau of
14.1, November
Statistics
11.2, December
11.6
Yes
5,9-6,3% (in the
period of 20092013)
Sektorska
analiza,
Ekonomski
institut Zagreb
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Economic – Economic Value
No.
9
10
Indicator
Feasibility Relevance
for Istria for Istria
Daily spending per
tourist (accommodation,
periodically
food and drinks, other
services)
Number of incoming
and outgoing
passengers per port
partially
Value/Data
Reference
No
TSA Institut for
58 euro (2010- tourism, Tomas
for Croatia)
Institute for
Tourism
No
Croatian Bureau
of Statistics,
Traffic in
30244 (national
Seaports,
level)
monthly reports,
http://www.dzs.h
r
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Social & Cultural Impact
No.
11
Indicator
Number of beds
available in
commercial visitor
accommodation
per 100 residents
Full time, part time
and seasonal
12
employment per
sector
Feasibility Relevance
for Istria for Istria
Yes
Yes
Yes
Yes
Value/Data
Reference
114,32 beds per 100 DZS: Tourism in
residents (2013: numbers 2013.237.843 permanent Croatian Bureau
beds in Istria;
of Statistics,
208.055 residents)
www.dzs.hr
For Croatia level2010. On national
level, according to Anketa o radnoj
survey made on
snazi, 2010
employees in Croatia, (Profil sektora,
employees enjoy the Agencija za
relative safety of the
strukovno
contracts of indefinite obrazovanje i
duration (79.4%),
obrazovanje
13.5% specific,
odraslih), DZS,
seasonal (6.2%),
HZZ
occasionally (0.9%).
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Social & Cultural Impact
No.
Indicator
Feasibility Relevance
for Istria for Istria
13
Number of tourists per
100 residents
Yes
14
Number of
second/rental homes
per 100 homes
No
Value/Data
Reference
1535,93 tourists
(arrivals) per
Istrian Tourist
100 residents
Board:
(2013:
http://www.istra.
Yes
3.195.564 hr/.app/upl_files/
tourist arrivals in Istra_2013Istria; 208.055
2007.pdf
residents)
For Istria
County (2011):
(102.108/(22.96
6+7.050))*100=
431,36
(102.108
Census 2011.,
No
number of
www.dzs.hr
homes in total;
22.966 number
of second
homes; 7.050
rental
homes)
MITOMED Second
Meeting
– Girona 15/16 January 2015
Indicators testing of the Istria County
Social & Cultural Impact
No.
15
Indicator
Percentage of visitor
attractions that are
accessible to people
with disabilities and/or
participating in
recognized accessibility
schemes.
Feasibility Relevance
for Istria for Istria
No
Yes
Value/Data
Reference
48%
Istria for
Disabled,
publishers: Istria
Region and
Croatia Union of
Associations of
Persons with
Disabilities
SOIH, 2012.
http://www.istraistria.hr/index.ph
p?id=3547
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Social & Cultural Impact
No.
16
Indicator
Percentage of
the destination
covered by a
policy or plan
that protects
cultural heritage
Relevanc
Feasibility
e for
for Istria
Istria
No
No
Value/Data
Reference
The whole destination is
covered by legal protection.
There is in total 481 cultural
heritage objects in Istria,
under the different
categories of protection (421
Republic of
permanently protected, 53
Croatia,
preventively protected and 7
Ministry of
of national importance). The
Culture share of protected cultural
The Cultural
heritage in the destination
Heritage
compared to the total
Register
number of cultural heritage
in Croatia is 5,43%. In the
destination, there is very
high percent (16,66%) of
total number of heritage of
national interest!
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Social & Cultural Impact and Environmental Impact
No.
17
18
Indicator
Average wage in
tourism for women
compared to men’s
employment
Feasibility Relevance
for Istria for Istria
Yes (for
Croatia)
Percentage of tourists
and same day visitors
using different modes of
Yes (survey)
transport to arrive at the
destination
(public/private and type)
Yes
Yes
Value/Data
Reference
Average neto
wage in
accomodation
and hospitality
is = 4819 kn
FINA/DZS,
(2014) In
Moj posao,
tourism men
http://www.mojhave 20%
posao.net/
higher salary
than women (ie;
women have a
16% lower pay
than men)
TOMAS ljeto
By car: 56,6%;
2007: stavovi i
by camper/
potrošnja turista
trailer: 27,3; by
u Istri,
bus:7,2%; by
Prezentacija,
plane: 6,7%; by
Zagreb: Institut
other means:
za turizam, str.
2,2%.
20.
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Environmental Impact
No.
Indicator
Feasibility Relevance
for Istria for Istria
19
Percentage of
destination (area in
km2) that is designated
for protection
Yes
Yes
20
Percentage of
destination covered by
a biodiversity
management and
monitoring plan.
Yes
Yes
Value/Data
Reference
35 PAs or 7.4 %
of total Istrian
area is under Public Institution
protection. 22 Natura Histrica
PAs are
http://www.natur
involved also in a-histrica.hr/
NATURA 2000
Network.
1 out of 34 PA
(3%) has
Public Institution
officially
Natura Histrica
approved
http://www.natur
Management
a-histrica.hr/
Plan.
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Environmental Impact
No.
Indicator
Waste volume produced
by destination (tonnes
21
per resident per year or
per month)
22
Volume of waste
recycled (percent or per
resident per year)
Feasibility Relevance
for Istria for Istria
?
?
Value/Data
Reference
Yes
Croatian
0,049519
Environment
t/year/resident Agency - Annual
(2012)
Official Report
for 2012
Yes
Croatian
Environment
Agency - Annual
Official Report
for 2013
5,18%
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Environmental Impact
No.
Indicator
Feasibility Relevance
for Istria for Istria
Fresh water
consumption per tourist
night compared to
general population
water consumption per
person night
No
Yes
Energy consumption
per tourist night
compared to general
24
population energy
consumption per person
night
No
Yes
23
Value/Data
Reference
Koncepcijsko
rješenje sustava
For Istria
javne
County (2013): vodoopskrbe u
107 l/per
dolini Mirne
capita/day;
(2014),
231 l/per
interview:
tourist/day
Istarski
vodovod, Poreč
No available
data.
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Environmental Impact
No.
Indicator
Feasibility Relevance
for Istria for Istria
25
Kms of cycling routes
(versus tot kms of
roads)
Yes
Yes
26
Level of
contamination per
100 ml (faecal
coliforms,
campylobacter)
Yes
Yes
Value/Data
Reference
County Office
for Roads Istria
County,
1.423.761/2989,05
www.zuc=476,33
pazin.hr; Bina
2.989,05/1.423.761
istra, www.bina= 0,0021
istra.com,
www.bikeistra.com
≤150 cfu E. coli/100
ml; ≤100 cfu
intestinal
enterococci
according to the http://baltazar.iz
“standards for or.hr/plazepub/k
assessment of akvoca_detalji1
bathing water
0
quality at the end of
bathing season and
for three preceding
bathing seasons
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Environmental Impact
No.
27
28
Indicator
Number of berths and
moorings for
recreational boating
Number of blueflags
Feasibility Relevance
for Istria for Istria
partially
Yes
No
Yes
Value/Data
Reference
The County of
Istria,
Administrative
department for
16940 (national sustainable
level)
development,
Department for
Maritime Affairs,
Traffic and
Infrastructure
In 2014 43 for
the beaches
and 3 for
marinas
IRTA
www.istra.hr
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Environmental Impact
No.
Indicator
Feasibility Relevance
for Istria for Istria
29
Area and volume of
sand nourishment
No
30
Tot Kms of beaches
(and kms of
beaches with
bathing
establishments and
free beaches)
Yes
Value/Data
Reference
In the last years
several beaches
(cca 100) in Istria do
the nourishment. It is
done with gravel
There is no
from local quarries, official data,
river gravel or
present
Yes
imported sand. It is information has
done during winter been collected
months each year. from beaches
Quantities depend
concession
on beach location
holders and
and seasonal meteo local community
conditions.
managers
Sea bathing
water quality in
Croatia, Istra
County
Yes
72,1 km
http://baltazar.iz
or.hr/plazepub/k
akvoca_detalji1
0 2015
MITOMED Second Meeting – Girona 15/16 January
Indicators testing of the Istria County
Environmental Impact
No.
Indicator
Feasibility Relevance
for Istria for Istria
Value/Data
31
Water quality in tourist
harbours/marinas
No
Yes
No available
dana for all
32
% of beaches
accessible to all
Yes
Yes
100%
accessible
% of electric energy
generated by renewable
sources.
partially
Yes
Reference
HROTE:
http://files.hrote.
Croatia: 3,47%
hr/files/PDF/OIE
(2013)
IK/GI_2013_OIE
iK_web.pdf
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing of the Istria County
Environmental Impact
No.
Indicator
n. of days in
which the CO2
threshold is
trespassed;
Feasibility Relevance
for Istria for Istria
No
?
Value/Data
Reference
CO2 emission thresholds
is not defined (?) and
CO2 emission is not
monitored in Istria since
2002. The only
parameter that is
monitored is CO2
emission on sources
(chimneys, etc.). There is
one source (Rockwool)
that is monitored. But CO
emission is measured on
2 sites on daily basis and
its average year level in
2013 was 1,34 mg/m3
(threshold is 10 mg/m3).
MITOMED Second Meeting – Girona 15/16 January 2015
Indicators testing - GAP ANALYSIS:
Overview of initial findings
• According to indicator list (N=34), there are 14 indicators
feasible for Istria, 13 are not feasible and 7 are partially
feasible. All of them are very relevant for coastal Istria but
majority of them are measured/used on national level.
•Majority of information are from national level and the key
conclusion concerning current situation is that for Istria region
information are relied on surveys and estimations.
•It is important if take into consideration goals of Strategy for
development of tourism until 2020 which are for Istria County
focused on:
a) Sun and sea – as primary products
b) Nautical tourism Yachting - as secondary product
c) Nautical tourism Cruising – as tertiary product
• knowledge gap is evident on national level and on level of Istria
area – in a terms of cooperation and coordination among
different institution
MITOMED Second Meeting – Girona 15/16 January 2015
Regional good practices
• Hotel Laguna Parentium – Poreč
is situated on a quiet peninsula of the Zelena
Laguna holiday resort about 5 km from the center
of Poreč.
In the hotel's surroundings there are terraces for
sun-bathing, an outdoor swimming pool with
saltwater, a high pine trees' shaded promenade,
well arranged rocky and pebbly beaches
The beach of Hotel Parentium got the European
Blue Flag reward - an International reward for
beaches which meet high standards in safety and
sea-water quality. There is also a well-equipped
yacht harbour
268 rooms of which, 23 rooms for people with
disabilities; 2014- 89.199 overnights
MITOMED Second Meeting – Girona 15/16 January 2015
Hotel Laguna Parentium – Poreč
MITOMED Second Meeting – Girona 15/16 January 2015
Regional good practices
•National Park Brijuni - The Educational Underwater
Trail
is the only national park in Istria, consisted by 14
islands and covering the area of 34 km2
opened in the 2013 - it is the only such educational
trail in Croatia and one of few in Europe
the approximately 500 meters long trail is not
particularly demanding - it has been designed to
appeal to users of all ages who can swim and use a
diving mask and the snorkel
aimed at protecting the flora and the fauna of the
marine world and preventing any damage inflicted on
the sea creatures and hydro-archaeological sites, the
educational underwater trail tour is carried out
exclusively in small group sizes
MITOMED Second Meeting – Girona 15/16 January 2015
National Park Brijuni - The Educational
Underwater Trail
MITOMED Second Meeting – Girona 15/16 January 2015
MITOMED PROJECT
Thank you for your attention!
IPTPO MITOMED team
MITOMED Second Meeting – Girona 15/16 January 2015