EVENT MANAGEMENT
SLP 2011
Presented by : Eike Truter
ICE - BREAKER
HOW WILL THIS WORK?
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Class (40 hrs)
Assignment (100)
Test (60)
Exam (120)
HOW TO STUDY
• Read before class for BIGGER picture
(identify problems)
• In class : Listen, Ask, Make notes
• Summarize ASAP
• Study/Recite
• Simulate Exam/Test
RECOMMENDED
READING
Page 11
GLOSSARY OF KEY TERMS
Page 10
EVENT MANAGEMENT IN
SOUTH AFRICA?
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WHY ARE YOU DOING
THIS COURSE?
Margrine : Start own EVM business
Kelly : Blend with tourism
Nomonde: Help own company in Events
Maritza : Backup plan & Original plan
Bonita : Keep study fit..
Carel : Start own company
Werner : Expand existing business
Monique : FUN!
Dineo : Hands on experience, add to current job
Marike :
Brendon : Options open, expand own business
Nthabiseng :
YOUR ASSIGNMENT
Open discussion
Plagiarism
Assignment Instructions
LEARNING UNIT 1 : AN
INTRODUCTION TO EM
• Learning Outcomes
– Define an Event
– Define a Special Event
– Short history on Events Industry
– Define Project Management
– Whats the difference between EM & Project M?
– Categories of Events
– Types of Events
– 5 Phases of EM process
What is an Event?
Manual pg 12
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Events are those NON-ROUTINE OCCASIONS
SET APART
FROM THE NORMAL ACTIVITY OF DAILY LIFE
OF A GROUP OF PEOPLE
What is a Special Event?
Manual pg 13
• Shone & Parry (2004:p.3) “that Phenomenon
arising from non-routine occasions which have
leisure, cultural, personal or organisational
objectives set apart from the normal activity
of daily life, whose purpose is to enlighten,
celebrate, entertain or challenge the
experience of a group of people”
Manual pg 13
• Shone & Parry (2004:p.3) “that Phenomenon
arising from non-routine occasions which have
leisure, cultural, personal or organisational
objectives set apart from the normal activity of
daily life, whose purpose is to enlighten, celebrate,
entertain or challenge the experience of a group
of people”
Test the definition
BRIEF HISTORY ON EVENT
MANAGEMENT
INDUSTRY
Manual pg 13
But what is PROJECT
MANAGEMENT?
Manual pg14
• DEFINED : Planning, Organising, Coordinating,
Controlling & Directing of Numerous Activities
involved..
Difference:
PROJECTS & EVENTS?
Manual pg 16
THINK ABOUT IT
CASE STUDY
• LEISURE
• CULTURAL : Ceremonial/Heritage
• ORGANISATIONAL
• PERSONAL
CATEGORIES OF EVENTS
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Marketing Events
Meeting & Convention Events
Entertainment & Leisure Events
Exhibitions, Expositions & Fairs
Can one event
Sports Events
be more than
one type?
Social/Life-Cycle Events
Business & Corporate Events
Cause-Related & Fundraising Events
Government & Civic Events
» www.saaci.co.za
TYPES OF EVENTS
THE EVENT
MANAGEMENT PROCESS
1 : RESEARCH
Client Brief/Objectives/
Budget & Relevant Info
NB!
• Process
• In Order
• Connected
• Circular Flow Chart
During/After by all
parties
5: EVALUATION
4:COORDINATION/
IMPLEMENTATION
Be Read/Pg23 On the
Spot Decisions
2: DESIGN
3: PLANNING
Brainstorm on
Ideas/Creative
Concept/Options
Longest Phase/ Detailed
Detailed planning/Final
Plan to client
What will the 5 Steps be for
these events?
LU1 TEST/EXAM QUESTION EXAMPLES
• Identify and explain the different categories of events.
(8)
• Differentiate in a detailed paragaph between events
and projects. Use a relevant example to illustrate your
answer.
(10)
• List the five phases of the event managment process in
order
(5)
• What are the steps involved in making on-the-spot
decisions during the implementation phase?
(5)
• What are the nine event types as identified by SAACI?
Give an example of each
(18)