School of Media and Communication
Master of Advertising
What is unique about our program?
• MC130 Master of Advertising is Australia’s only dedicated 144
credit point postgraduate program specialising in Advertising.
• Other Australian institutions offer postgraduate programs with a
joint specialization in PR/Advertising or
Communications/Advertising. None have 12 dedicated advertising
courses.
• Work-integrated learning is a key focus of the course and there
are strong links with industry.
• The program focuses on advertising processes and practice,
management and strategy. The course includes branding theory,
account management, account planning, strategy planning, media
planning and agency management.
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Program objectives
• The Master of Advertising program covers an extensive range
of advertising knowledge from academic and professional
sources around the world. It is focused on advertising strategy
and the management of organisations that implement
sophisticated advertising strategies.
• The Graduate Diploma program prepares graduates for
managing complex advertising campaigns, integrated with
other promotional activities such as commercial sponsorship,
sales promotion, brand public relations and direct response.
Branding theory is central to the program. Account
management, account (or strategy) planning, media planning
and agency management are the specific professional areas
with which you will be required to engage.
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Program structure
To provide maximum flexibility the Master of Advertising provides you
with three points at which you may be eligible to graduate with a
qualification:
• Graduate Certificate: four courses, completed over one semester
(0.5 years) full time or two semesters part time
• Graduate Diploma: eight courses, completed over two semesters
(1.0 years) full time or four semesters part time
• Master: twelve courses, completed over three semesters (1.5 years)
full time or six semesters part time.
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Program structure
Semester 1 =
Semester 2 =
Graduate Certificate
• Advertising Theory & Practice
• Advertising Media Strategy
• Creativity in Advertising
• Professional Research & Evaluation
Graduate Diploma
• Managing Advertising: Client & Agency
Approaches
• Advertising Strategy Planning
• Advertising Campaigns
• Interdisciplinary elective - choose 1 from
•Communication Design Entrepreneurship
•Design Narratives
•Communication Management: Theory & Practice
Semester 3 =
Master of Advertising
• Global Media & Communication
Industries
• Professional Practice (2 units)
• Masters Seminar
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Program and industry links
•Our teaching staff have senior level practical experience in
industry, many combining teaching with their ongoing industry
careers. With support from the relevant course coordinator/s,
students may secure internships with industry bodies during
their period of study, gaining excellent practical experience
and establishing contacts that give them the edge in securing
positions upon graduation.
•NOTE: While staff may sometimes be able to assist students
to gain employment and/or work experience through their
professional connections, RMIT has no official links with
specific advertising agencies or marketing companies.
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Our graduates
Typically work in:
• Agencies specialising in advertising, digital media, direct-response and
sales promotion
• Media (TV and radio stations, newspapers and magazines)
• Suppliers (TV production, radio, print and new media)
• Business, government and non-profit organisations with in-house
advertising facilities
• Advertising and management consultancies
Demand is high for top graduates in major centres, and long-term
employment prospects are good globally, with particular growth in the
Asia–Pacific region
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Entrance Requirements
International Applicants
International applicants may be considered on the basis of the
following:
Academic requirements An undergraduate (Bachelor) degree in any
discipline with at least 65% (credit) average.
Professional Practice In lieu of a first degree, professional practice in
advertising or a related promotional field, with a minimum of three
years experience which includes work at management level.
English requirements – refer to Entry requirements and English
equivalency website
http://www.rmit.edu.au/programs/apply/international/entryrequirements
http://www.rmit.edu.au/programs/apply/international/englishequivalent
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Application Process
There is no folio required with your application.
Applications are made in writing via the online application
process
For more information contact:
mcommadvertising@rmit.edu.au
Or visit our website:
http://www.rmit.edu.au/programs/mc130
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Thank you
Dr Emsie Arnoldi
Phone: 03 9925 3623
Email: emsie.arnoldi@rmit.edu.au
www.rmit.edu.au/programs/mc130
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