Aims of the class (ciljevi časa)
• Unit 6: Retailing (šesta lekcija: maloprodaja),
First Insights into Business (Longman), str. 56
• The, an, Ø - određeni i neodređeni članovi;
izostavljanje člana
• Relative clauses - relativne klauze
• Business Communication: Telephoning
Listening to the Key vocabulary. Track 39.
Unit 6. Retailing
SERVICES
RETAILER
WHOLESALER
RETAIL
OUTLET
MARGIN
RETAILING
MANUFACTURER
CONSUMER
SUPERMARKET
DEPARTMENT
STORE
Internet
TV shopping
channels
mail-order
catalogues
Key vocabulary cloze.
• Fill in the gaps with the words given in box below.
retail outlet; wholesaler; consumer; margin; department store;
Internet; services; retailers; manufacturer
services
• Retailing is the provision of goods or _____________ to the
customer. _____________
buy goods directly from the
Retailers
wholesaler (the middleman), and
manufacturer or from a _____________
_____________
margin
make their income from the ____________________,
or difference,
between the price they pay for the goods and the price they sell
consumer
the goods at to the _____________.
retail outlet
•
A ____________________
is the place where customers can
purchase goods, for example a supermarket or a
_________________.
department store
•
Nowadays, many customers are shopping from home:
Internet
shopping by the ____________________,
TV shopping channels or
mail-order catalogues is becoming very popular.
First Insights into Business (Longman), str. 56
Retail outlets and direct selling methods
• Match the types of retail outlet and selling methods with the
correct definition.
• chain stores
• e-commerce
• hypermarkets
•
•
•
•
•
mail order companies
warehouses
cold calling
door-to-door selling
telesales staff
• retail outlets owned by the same
company and trading under the
same name.
• telephoning someone who is not
expecting your call but whom you
think might buy your product.
• going from one house to another,
knocking on doors.
• selling over the Internet.
• large out-of-town stores selling a
huge range of goods.
• personnel who sell by telephone.
• large buildings full of goods.
• companies which specialize in
selling goods through a
catalogue.
Cross-cultural comparison
• In 2011, British people spent £68.2 billion buying goods
through The Internet.
• Discuss these questions.
1. Do people in Serbia shop from home?
2. What effect does home shopping have on shops?
3. Give one advantage and one disadvantage of shopping
on the Internet.
Vocabulary: Containers
Answers to Containers
Containers – gap fill
bottle
jar*
(*"Jar Of Hearts„ + metaphors by Christina Perri)
tin
packet
jug
carton
box
can
tube
tub
Countable & uncountable nouns revisited
• We have already done Task No. 14 (countable & uncountable nouns) in
your books Engleski poslovni jezik.
• As a quick reminder, which of these nouns are countable and which are
uncountable: shop, computer, product; information, advice, shopping?
• shop, computer, product (countable nouns=brojive imenice)
• information, advice, shopping (uncountable nouns=nebrojive imenice)
• Are the sentences correct?
a. An information in your file is correct.
b. A piece of information is considered valueless if, after receiving it, things
remain unchanged.
c. Information is a precious commodity in our computerized world.
d. The information in your files is correct.
• The correct sentences are b. c. d.
• Uncountable nouns never take the indefinite article (a or an). Uz nebrojive
imenice nikada ne stoje neodređeni članovi (a, an).
Definite, indefinite, zero articles
•
Teorija o određenim i neodređenim članovima; izostavljanje člana,
str. 20-21, knjiga Engleski poslovni jezik
•
•
•
the definite article (the),
the indefinite article (a or an),
the zero article (when we don't use a, an or the).
•
•
the
the north; the
the poor; ____
the most expensive;
____ first; ____
____ rich, ____
The headline from the
____
____ Wall Street Journal says it all: ‘Use More Expressive
Words!’; The
____ New York Times;
the River Thames in ____
Ø London,
“TWO decades ago the area south of ____
•
•
•
•
•
•
•
mostly full of warehouses and offices, was a quiet patch.”
a week = per week
____
The UK, The
____
____ EU;
a wonderful world!“, …such ____
a nice person
„What ____
an economist.
a university /junɪvərsəti/professor. She is ____
I am ____
Ø foot; to have ____
Ø office, on ____
at ____
Ø dinner
____
Ø Time is money.
Ubacite član a, an, the ili Ø na odgovarajuća mesta u
rečenicama.
• Engleski poslovni jezik, zad. 52, str. 86-87
I am from Winchester, Hampshire. Winchester is
a city in ___
___
the United Kingdom. I live in ___
a town
the River Tone. I live
called ___
Ø Taunton which is on ___
a house in ___
a quiet street in the countryside.
in ___
___ street is called "Hudson Street" and ___
the house is
The
an English
old - more than 100 years old! I am ___
a college near ___
the town. I
the centre of ___
lecturer at ___
Ø books, music and ___
Ø taking photographs. I
like ___
Ø
Ø lunch at college. I usually go ___
usually have ___
home by ___
Ø
Ø car. We have all kinds of food in ___
Ø Polish food very much. Sometimes,
England. I like ___
a Polish restaurant in Bath. The
I go to ___
___ restaurant is
called "Magda's".
Ø Polish food is delicious!
___
Relative clauses (relativne klauze)
 Teorija o relativnim zamenicama (relative pronouns), str. 19-20
Engleski poslovni jezik
 Defining relative clauses (also called restrictive relative clauses)
give detailed information defining a general term or expression.
Defining relative clauses are not put in commas.
 Defining relative clauses are often used in definitions.
 A seaman is someone who works on a ship.
 Your colleague (who/whom) we met yesterday is very nice.
 Non-defining relative clauses (also called non-restrictive relative
clauses) give additional information on something, but do not
define it.
Non-defining relative clauses are put in commas. In nondefining relative clauses, who/which cannot be replaced
with that.
 Jim, who/whom we met yesterday, is very nice.
zad. 85, str. 102, Engleski poslovni jezik
PRACTICE: Defining vs. Non-Defining Relative Clauses

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
zad. 85, str. 102, Engleski poslovni jezik
...THE GIRL WHO SPOKE...
...THE BOOK (THAT / WHICH) YOU WANT ME TO READ.
...THE HOTEL WHICH /THAT WE STAYED IN WAS VERY EXPENSIVE or
WE STAYED IN A HOTEL WHICH WAS VERY EXPENSIVE
... I RENT A HOUSE WHICH IS VERY SMALL... or THE HOUSE THAT I
RENT/WHICH I RENT IS VERY SMALL
THE CAR,WHICH WAS STOLEN, / THAT WAS STOLEN WAS A BMW.
THE MAN, WHO SMOKED FORTY CIGARETTES A DAY, DIED OF A
HEART ATTACK or THE MAN WHO DIED OF A HEART ATTACK
SMOKED FORTY CIGARETTES A DAY.
…THE BUILDING WHERE I WORK.
...THE BOY WHOSE MOTHER WORKS IN THE POST OFFICE.
THE BUSINESSMAN (WHOM) I SAW LAST NIGHT WAS VERY RICH. THE
BUSINESSMAN (WHO) I SAW LAST NIGHT WAS VERY RICH. THE
BUSINESSMAN (THAT) I SAW LAST NIGHT WAS VERY RICH.
WHOSE OWNER IS FRENCH.
zad. 86, str. 103, Engleski poslovni jezik
PRACTICE: Non-defining Relative Clauses
 zad. 86, str. 103, Engleski poslovni jezik
...,WHICH IS DUE EAST OF MADRID,...
....WHO IS LIVING IN THAILAND NOW,...
...,WHO(M) I DON’T LIKE VERY MUCH,...
...,THE FLACA PUB WHERE I MET MY GIRLFRIEND,...
...,WHO IS A BUS DRIVER,...
...,WHOSE BEACHES ARE WONDERFUL,...
... THE SCHOOL, WHICH HAS ABOUT 800 STUDENTS, WAS
BUILT IN 1907.
8. ...,WHICH IS FACING CORRUPTION CHARGES,...
9. THE PLAZA RODONDA,WHERE THEY HOLD A MARKET
EVERY SUNDAY, IS NEAR THE CATHEDRAL.
10. ...,WHOSE MOTHER IS MAYORESS OF THIS TOWN,...
1.
2.
3.
4.
5.
6.
7.
Business Communication: Telephoning
C
R
C
R
C
C
R
R
Business Communication: Telephoning
Is Galina there, please?
Can I take a message?
Can she call me back?
Can I have a contact number?
So that’s 0747 58360?
Business Communication: Telephoning
Could I speak to?
I’m sorry, but she’s
Could I leave a message
Can she call me back
Is that right
I’ll give her your message