LSI Representações Comerciais Ltda.
Since 1985 Making Your
Success Our Business.
Brazil a Continental Nation
 Over 191 million inhabitants.
 Extends over 8,85 million Km² (3.3 million Mi²)
 A country of continental proportions with an
ethnically and culturally diverse people.
 9th largest economy in the world per purchasing
power parity & 5th most populous country.
 Achieved democracy, vanquished rampant inflation,
conquered near energetic self sufficiency and
became one of 10 leading global economies in less
than 20 years.
 Still fights against poverty, famine and an array of
social deficiencies.
LSI Brasil
Brazil the Emerging Market
 9th largest economy in the world & 5th most
populous country with 191 million inhabitants.
 The “B” in BRIC. Shows unambiguous signs of
maturing into one of the most promising new
economies in the globe, and still has a long way to
go.
 Primed itself through extreme economic hardship
and is relatively unaffected by the global economic
crisis.
 Modern and diversified mixed economy with
agrarian, mining, industrial and service sectors.
 Investing in infrastructure to grow.
 Investing in social equality.
LSI Brasil
How Did LSI Start?
 LSI was founded in 1985 as a sales agency for US
manufacturers of electronic components.
 Originally a sales representation company only.
 Became an importer & distributor shortly after initiating
activities to establish an excellent track record for sales.
 Diversified activities in the mid 1990’s and built experience
in business development.
 Still growing in reach, still accepting new challenges.
 Still very agile and ready for the XXI Century.
 Listens to the market to offer long-term and short-term sales
support & business development services.
LSI Brasil
What is LSI Today?
 Nowadays, LSI offers a full range of business development
and sales support services; advising on issues such as
logistics, marketing & sales strategies.
 LSI focuses on the facilitation of trade in general; acting to
make things happen between manufacturers and their
overseas customers, no matter whether they export or
import.
 We also became a purchasing office for foreign buyers
looking to find Brazilian made products and commodities.
 We are true to our roots and continue to act as a sales
agency for foreign manufacturers selling into Brazil and
Argentina both as sales agents and distributors.
LSI Brasil
Competitive Advantages?
 Yes, many. Just to name a few:
 We are on site. The marvels of modern
telecommunications notwithstanding, being here makes
us capable of pursuing our clients’ interests with added
efficiency.
 Our executives are native speakers of English and
Portuguese and are multicultural individuals acquainted
with international practices and fair trade practices.
 We are also familiar with local law, social dynamics and
corporate practices, and are ideally equipped to build an
understanding between foreign companies and native
Brazilian enterprises.
LSI Brasil
Our Assets:
 A sound and structured company ready for the
challenges of the XXI Century.
 Over 25 years experience in international trade.
 Over 25 years structuring businesses for foreign
companies venturing into Brazil.
 Experience in interfacing multicultural
negotiations.
 Established sub-distribution network for
industrial segments.
 Established commercial network in industrial
and consumer markets.
 Structured logistics & customisation network.
LSI Brasil
Our Long-Term Services
 Sales Representation: Promotion of direct sales
opportunities; generating sales leads and providing pre and post sale
point of sale support on behalf of the client. LSI functions on
commission-basis for exclusive rights to existing markets and works
closely with the client’s team.
 Master Distribution: Provides your enterprise with an
optional sales channel that can tend to the medium and small local
business by sharing the risks involved in managing stock and sales and
by making your products available to them locally, at competitive
pricing. Available under exclusive rights only.
 Sales & Distribution: By functioning both as a sales agency
and a distributor, LSI can defend your interests and promote a client’s
products with both large conglomerates and small businesses.
LSI Brasil
Our Short-Term Services
 Full Marketing Assessment: Offers a complete study of the
market and the potential for our client’s offer in that market; including strategic
business model recommendations and intelligence on competition.
 Sector Survey: Offers an appraisal of the market size and general
condition; including government policies, practices, price levels, main players,
customer habits and SWOT analysis.
 Sales Survey: Provides a list with a pre-agreed fixed number of sound
potential customers for posterior direct sales contact between manufacturer and
customer; generating sales leads for our client.
 Procurement Service: Will provide a list of potential suppliers of
desired items and may include the negotiation of terms and evaluation of cargoes.
 Assisting Negotiator: Provides the travelling executive with an
assessor that will accompany him during negotiations to facilitate communication
promote mutual understanding and furnish on-site assessments.
LSI Brasil
Our Executive Support
Services
 Interpreter: Provides the travelling executive with a facilitator to
accompany him during negotiations to promote communication during
presentations and negotiations.
 Full Business Assistant: Provides pre and post trip support to the
travelling executive to enable him to focus on his core business while we handle
all the local preparations. The LSI Assistant will schedule meetings,
presentations, accommodations and transportation; making all practical
arrangements for your business trip to run smoothly.
 Assisting Negotiator: Provides the travelling executive with an
assessor that will accompany him during negotiations to facilitate communication
promote mutual understanding and furnish on-site practical assessments that will
enable you to have a better feel of your ongoing negotiations.
LSI Brasil
What do we want?
 To help our current and future clients grow into new
markets and new segments, and to grow alongside
them.
 To establish business relations with companies who
perceive in the challenges of our century the
opportunity to serve global society and grow.
 To work alongside cutting edge companies for
which terms like Sustainability and Fair Trade also
mean progress.
LSI Brasil
Our Customers & Clients
 Foreign Clients Past & Present: The Bergquist Company, CML-Innovation
Technologies, Mallory Sonalert Products, NACC Mallory, Energy Performance,
Advanced Interconnections, AVX, Elco Corporation, ITT Cannon, Kyocera, Chicago
Miniature Lamp Co., SCI, Daubert VCI, Concord Candies, Brachs Candies, Andes
Chocolates, E-Switch, Imbiber Beads, American Bright, Varega.
 Brazilian Customers Past & Present: Able, Adelco, Altus, Afatec, AEC, APC,
Atimo Prolit, Bioset, Continental, Cebra, Daruma, Delphi, Demape, Demape,
EcoEnergia, Elpron, Embraco /Whirlpool, Embraer, Epcos, Ericsson, Force-Line,
Ford, Famar Fueguina, Girardi, Gevigamma, GMC, Grameyer, HI Tech, Icatel,
Identech, Ilumatic, IDevices, Intral, Itautech Philco, Itaipu, Jabil, Johnson Controls,
Kessler, Kilolumen, Kostal, Lumicenter, Ledcéne,Luxlight, Lumipower,Lynxtech,
Magneti Marelli, Microsol, Meng, MCE Microtécnica, Motorolla, Neotech,
Nitrolatina, Next Tech, Neotech, Nodaji, Nortel, Osram, Omron Bitron, Pace,
Parks,PHB, Petroil, Phihong, Prodels, Projetech, Philips, Proteco, RCG, RTA,
Sadokin, Saardumi, Sanmina SCI, Schneider Electric, Serdia, Solaris, Solectron,
Sonitron, Siemens VDO, TSI Telemática, TRW, Texas Instrumentos, Ueta, Upsin,
Equisul/WEG, Visteon, Voith...
Your Business is Our Business.
www.lsiltda.com.br