THE UNIVERSITY OF NOTTINGHAM
Recruitment Role Profile Form
Job Title:
Marketing and Communications Officer (Careers and Employability)
School/Department:
Careers and Employability Service (with specialist direction from
External Relations)
Salary:
£22029 to £26274 per annum, depending on skills and experience.
Salary progression beyond this scale is subject to performance
Job Family and Level:
APM Level 3
Contract Status:
Permanent, full-time
Hours of Work:
36.25 hours per week
Location:
University Park
Purpose of the Role:
Develop and implement annual marketing and communications plans to support the
University’s wider strategy for careers and employability. Raise the profile of careers and
employability events and services to increase student awareness and engagement across all
levels of service and to support engagement with graduate recruiters.
Develop, direct and manage content, digital and social media channels and wider marketing
assets and collateral to support the priorities of the Careers and Employability Service.
Self-starter initiative, excellent communication skills, an interest in the employability agenda
and the ability to manage priorities in a fast-paced environment are essential to the role.
Main Responsibilities
1.
Marketing and communications plans
Work with key stakeholders within the Careers and Employability
Service (‘the Service’) and the corporate marketing team to develop
annual marketing and comms plans to support the strategic objectives
of the Service.
Specifically this involves creating, implementing and monitoring an
annual operating plan outlining marketing and comms tactical activity
including aims, objectives, key messages, channels and KPIs – these
should be based on strategic needs and student focused, i.e. informed
by market testing. A large proportion of this activity will be driven and
informed by the student-focused events which are planned on a termly
basis by teams across the Service. The post-holder will work
collaboratively with colleagues across the Service to ensure
consistency of messaging.
Ensure that plans are appropriately monitored, reviewed and refined to
meet the needs of the Service.
Ensure that annual plans are shared with key stakeholders across the
University and ensure that key messages are embedded across all
wider marketing and communications activity, i.e. student recruitment,
% time
per year
15%
2.
student comms and alumni.
Marketing and communications assets
Work with the University’s internal design team and external design
roster to conceptualise, design and implement creative campaigns
across online and offline assets for (primarily) student and graduate
recruiter audiences.
20%
This includes producing appropriate creative briefs and schedules to
ensure assets are designed and delivered to meet the needs of the
Service and delivered within appropriate deadlines.
Work with key stakeholders across the Service to understand their
requirements and recommend appropriate marketing solutions.
Ensure that all marketing and comms assets are appropriately
designed (meeting University brand and style guidelines) from a
creative and narrative perspective.
Working with the Service Website Officer to ensure that the site
reflects and supports current campaigns and messages.
Ensure appropriate calls to action are included and impact measured.
3.
Support the E-Information Manager in managing the Service
marketing budget to help track ROI.
Marketing and communications content
Ensure that appropriate Service content is surfaced, created and
curated on a regular basis to support all marketing and
communications activity.
60%
Develop and manage social media content for the Service, including
the Careers Blog, to reflect the priorities and objectives in relation to
messaging. This will include the development of new concepts in
consultation with relevant Service colleagues.
To manage a small team of ‘occasional’ student bloggers.
To co-ordinate the contribution made by the Service to University-wide
publications (e.g. prospectuses) working with the Associate Director of
the Service.
4.
Provide regular analytic reports on all social media channels.
Other
Any other duties as required, relevant to the scope and scale of the
role to support the wider External Relations team, the Service and the
University.
Examples include:
- attendance and input into project groups
- representing the University externally by attending meetings or
conferences as required
- representing External Relations as appropriate at events such
as Graduation, Open Days and recruitment events as required
Page 2 of 5
5%
Knowledge, Skills, Qualifications & Experience
Qualifications/
Education
Knowledge/
Skills/
Training
Essential
 HNC or HND in a relevant subject,
or equivalent
qualifications/certification, plus
considerable experience in
a relevant role(s)
OR
 Broad substantial relevant
experience demonstrating general
knowledge of best practice within
higher education student-focused
marketing

A range of marketing and
communication skills including
digital/social marketing

Excellent copywriting skills

Excellent customer service skills

Understanding of the Careers and
Employability agenda within
higher education

Excellent project-management
skills

Excellent communication skills,
both verbal and written

Excellent organisational skills with
the ability to prioritise workloads
and demonstrate flexibility

Proficient in MS Office,
particularly Word and Excel

Knowledge of digital technologies
and their impact on
communications

Outstanding proofreading skills
and meticulous attention to detail

Judgement and understanding of
how to respond to and route a
diverse range of enquiries

The ability to work under
pressure

‘Can do’ attitude

Ability to work independently and
as part of a team
Page 3 of 5
Desirable
 Educated to degree level
or equivalent

A marketing-related
professional qualification,
or working towards a
marketing-related
professional qualification
e.g. CIM

Database and web skills

Knowledge of higher
education

Market research skills

Experience of working in a
careers and employabilityrelated role
Experience
Other

Significant experience of working
in a marketing role

Significant, proven copywriting
experience

Significant experience of working
on marketing assets

Significant project-management
experience

Experience of building a network
of contacts for information
gathering

Experience of liaising with
subcontractors and a diverse
range of stakeholders at various
levels

Experience of researching
content in preparing for
marketing and communications
activity

Experience of working on digital
campaigns

Experience of working in a
customer-focused environment

Understanding the importance of
confidentiality

Ability to be diplomatic in
sensitive situations

Experience of working in a
large and complex
organisation, preferably in
education

Experience of undertaking
market research
Decision Making
i) taken independently by the role holder;
Prioritisation of workload
Day-to-day execution of marketing campaigns or projects
Copywriting and digital messaging
Initial design of marketing assets
Research and collection of data to support marketing strategies
ii) taken in collaboration with others;
Development of annual marketing and communications plans
Annual budget proposals
Campaign concepts and key messaging
iii) referred to the appropriate line manager by the role holder.
Approval of annual plans and budget allocation
Sign off campaign concepts and key messaging
Variations from the budget
Managing conflicting priorities
Page 4 of 5
Scope of the Role
The role-holder will primarily be based in the Careers and Employability Service in the Portland
Building but will hot desk with the External Relations team one day a week as a matter of
routine, with occasional additional days as deemed appropriate by External Relations and the
Service.
The role-holder will report to the E-Information Manager within the Careers and Employability
Service for day-to-day management and support to ensure that annual plans and activities
align with the strategic direction of travel for the Service. The Corporate Marketing Manager
will provide professional direction to ensure that plans and activities align equally with
University marketing and communications strategy and practice.
The role is to manage the wide and diverse range of marketing and communications activity
related to the delivery of careers and employability services at the University in support of the
wider University approach to employability.
Additional Information
The successful candidate is contracted to work 36.25 hours per week, Monday to Friday
inclusive.
The successful candidate is expected to occasionally work out of office hours including
evenings and weekends to support recruitment and careers events.
The line manager for this role is the E-Information Manager.
Page 5 of 5