Name __________________________________________
US Government: Unit 3
Period _________
Media and Politics
Date ________
Directions: Watch each of the following ads for 2014 Texas State Governor election. For each ad answer
the corresponding questions. Lastly, answer the wrap up question at the end.
Priorities https://www.youtube.com/watch?v=U-pn2tXfycc
Questions:
1. Who produced the message?
2. Who is speaking?
3. What is the emotion ranking?
4. What is the persuasion ranking?
5. What is the truth ranking?
6. What is the style ranking?
7. Overall, do you feel this ad is effective?
Education https://www.youtube.com/watch?v=pm6Ze_Py7VA&list=UUbcEFi7520XdyXdF0u9LqMQ
Questions:
1. Who produced the message?
2. Who is speaking?
3. What is the emotion ranking?
4. What is the persuasion ranking?
5. What is the truth ranking?
6. What is the style ranking?
7. Overall, do you feel this ad is effective?
Manuel https://www.youtube.com/watch?v=_Vy-YD3mFcM
Questions:
1. Who produced the message?
2. Who is speaking?
3. What is the emotion ranking?
4. What is the persuasion ranking?
5. What is the truth ranking?
6. What is the style ranking?
7. Overall, do you feel this ad is effective?
Unethical and Unfit for Texas https://www.youtube.com/watch?v=IuoAxnfOQMA
Questions:
1. Who produced the message?
2. Who is speaking?
3. What is the emotion ranking?
4. What is the persuasion ranking?
5. What is the truth ranking?
6. What is the style ranking?
7. Overall, do you feel this ad is effective?
A Texas Story https://www.youtube.com/watch?v=EV3aMuXsOVQ
Questions:
1. Who produced the message?
2. Who is speaking?
3. What is the emotion ranking?
4. What is the persuasion ranking?
5. What is the truth ranking?
6. What is the style ranking?
7. Overall, do you feel this ad is effective?
Wendy Davis: Just Like Obama
https://www.youtube.com/watch?v=HmJbjBztang&list=UUbcEFi7520XdyXdF0u9LqMQ
Questions:
1. Who produced the message?
2. Who is speaking?
3. What is the emotion ranking?
4. What is the persuasion ranking?
5. What is the truth ranking?
6. What is the style ranking?
7. Overall, do you feel this ad is effective?
Justice https://www.youtube.com/watch?v=lush7TZB860
Questions:
1. Who produced the message?
2. Who is speaking?
3. What is the emotion ranking?
4. What is the persuasion ranking?
5. What is the truth ranking?
6. What is the style ranking?
7. Overall, do you feel this ad is effective?
Wendy Davis: Desperation https://www.youtube.com/watch?v=52TPMHX-Wqs
Questions:
1. Who produced the message?
2. Who is speaking?
3. What is the emotion ranking?
4. What is the persuasion ranking?
5. What is the truth ranking?
6. What is the style ranking?
7. Overall, do you feel this ad is effective?
Final Question
Analysis the overall effectiveness of these ads. Including which candidate do you feel has presented the
most effective ads and why? Which ad was the most effective and why? Based on these ads alone,
which candidate would you vote for and why?