MARCH 6TH & 7TH 2014
PRESENTED TO ASID AND IIDA MEMBER THROUGH THE
GENEROSITY OF OUR INDUSTRY PARTNERS!
EVENT HOST
VENDOR TABLES
THURSDAY, MARCH 6TH
REGISTRATION & LIGHT BREAKFAST
8:30AM
SPONSORED BY:
9AM – 11AM
SESSION 1
LED LIGHTING TECHNOLOGY FOR CABINET
& FURNITURE APPLICATIONS
TODD MASON - CSI CDT
ARCHITECTURAL SALES MANAGER
HAFELE AMERICA CO.
2 HSW CEU CREDITS
SPONSORED BY:
LUNCH BREAK
MUST REGISTER FOR COMPLIMENTARY LUNCH
THANKS TO
11:15AM – 12:45PM
TIME TO MEET WITH VENDORS
12:45PM – 1:45PM
SESSION 2
BEST SEAT IN THE HOUSE: THE STORY OF UPHOLSTERY
JAMES CAUGHMAN
SENIOR MARKETING EXECUTIVE
KOHLER INTERIORS (BAKER)
.2 CEU CREDITS
This lecture explores all facets of upholstered furniture to enhance the understanding of the interior design professional.
This presentation considers the history of upholstery, the various styles, and som confusing and esoteric terms of craft and
application. It investigates the Value framework of upholstery and illustrates how true bench-made upholstery is to a custom
handmade men’s suit. The lecture offers 9 steps design professionals can use to shop for upholstery and justify quality to
the client.
SPONSORED BY:
FRIDAY, MARCH 7TH
REGISTRATION & LIGHT BREAKFAST
8:30AM
BREAKFAST SPONSORED BY:
9AM – 10AM
SESSION 3
UNIVERSAL DESIGN FOR A NEW NORMAL
.1 HSW CEU CREDITS
GREG BINKLEY
SENIOR SALES EXECUTIVE
KOHLER CO.
Universal Design is not a new concept; however, it is time for a paradigm shift. This course prompts the question
– should I be offering Universal Design solutions to all of my clients regardless of age or ability? This material
provides compelling reasons for recommending Universal Design beyond the status quo. No longer limited to
ADA product and an institutional look, you are empowered to exceed expectations with this new worldview.
SPONSORED BY:
10:15PM – 11:15AM
SESSION 4
HARNESSING INTEGRATED TECHNOLOGIES
1 PDH CREDIT
DEEPA MUNGARA
COMMUNITY TEAM MEMBER
HOUZZ
For design professionals, technology tools extend far beyond space planning and drafting. Today, technology is
used to communicate more effectively with clients, tell engaging stories about you and your portfolio of work and
market your business with scale and efficiency, in the office or on the go. During this interactive session, discover
how you can harness Houzz and integrated technologies to do just this - improve business efficiency, reach new
prospective clients and streamline communications. (Question/Answer session can continue into lunch break
with enough interest.)
SPONSORED BY:
LUNCH BREAK
MUST REGISTER FOR COMPLIMENTARY LUNCH
THANKS TO
TIME TO MEET WITH VENDORS
11:15AM – 12:45PM
SESSION 5
12:45PM – 1:45PM
THE INFLUENCE OF DESIGN
.1 CEU CREDIT
JEN BRUNO
NATIONAL BUSINESS DEVELOPMENT MANAGER
HANSGROHE NORTH AMERICA
The Influence of design CEU discusses trends, emotion and future influence of design from the perspective of
implementing existing concepts with a new direction. The presentation conveys the idea of client experience and
the importance of designing towards an end experience. Creating a totally engaging experience that lifts client
emotions and remains in the memory of those who experience it.….that’s the influence of design.
Participants are encouraged to develop ideas through innovative thinking, success stories and solid business
examples using two interactive exercises. Best practices, examples of current work, knowledge and experience
from 5 of the top 10 designers globally are presented as well examples of inspiration from
well-known architects.
SPONSORED BY:
SESSION 6
2:00PM- 3:00PM
2014 “PAUSE & REFRESH”
.1 CEU CREDIT
TESSA JONES
SOUTH EAST COLOR CONSULTANT
PPG ARCHITECTURAL COATINGS
The color mood for 2014 represents a new spirit of creativity, born out of an increased consumer desire to move
forward in fresh, new directions. This season is about doing things differently, and the complete palette reflects
that sensibility. Each theme’s palette complements the broader message, and is ultimately part of a movement
forward into exciting and inspiring new territory. We welcome you to explore the exponential potential of the
palette and theme for the 2014 season.
SPONSORED
BY:
SPEAKER BIO’S
TODD MASON - CSI CDT
Architectural Sales Manager – Hafele America
JAMES CAUGHMAN
Senior Marketing Manager – Kohler Interiors/Baker
Jim Caughman has spent most of his career with Baker and its owner Kohler and currently is the senior
marketing executive for the Kohler Interiors Group. He has run international business units for Baker
while living in London and Paris and continues to travel extensively throughout the world in a
professional capacity on behalf of Kohler. From 2003 until 2006, he was the Executive Director of the
Jim Caughman has spent most of his career with Baker and its owner Kohler and currently is the senior
marketing executive for the Kohler Interiors Group. He has run international business units for Baker
while living in London and Paris and continues to travel extensively throughout the world in a
professional capacity on behalf of Kohler. From 2003 until 2006, he was the Executive Director of the
Washington Design Center in Washington DC.
Jim has also been intimately involved in Baker’s historical licensing programs with The Historic
Charleston Foundation, the Colonial Williamsburg Foundation and The Stately Homes of England,
Scotland and Ireland. In this capacity, he has visited approximately 50 English country houses to study
fine and decorative art. He has also attended the Attingham Summer School for the Study of the
English Country House. Working with the French designer and scholar Jacques Garcia, he participated
in presenting the 2008 exhibition at Palace of Versailles “When Versailles was Furnished in Silver”.
Jim has a B.A. in French Literature and a master’s degree in international business and has studied 7
classical and modern languages as well as European and Asian cultural history. He served for 6 years
on the Board of Directors of the Royal Oak Foundation, the American arm of The British National Trust.
He has also been designated a Distinguished Speaker by the American Society of Interior Designers.
GREG BINKLEY
Senior Sales Executive – Kohler
DEEPA MUNGARA
Community Team Member - HOUZZ
Deepa Mungara is part of the Community Team at Houzz, an innovative residential design platform
and community. Previously, she led marketing and sales for an early-stage startup putting electronic
health records on the iPad, growing sales there to +$4MM annually. Ms. Mungara’s love for home
design started at young age by helping her father, a Houston-based architect, build his business. She
is excited to merge her love of technology with her love of interior design and architecture at Houzz.
Deepa majored in International Relations and minored in Film at Mt. Holyoke College.
JEN BRUNO
National Business Development Manager - Hansgrohe
Jen Bruno currently works as the National Business Development Manager at Hansgrohe and has been
working as a trainer, instructional designer, and presenter for more than twenty years. From the creative
environment of Walt Disney World Orlando to the excitement of the NASCAR racetracks she has spent
her entire career educating business people to help drive their success. Sharing information is her
passion. A certified Six Sigma Green Belt and an avid community volunteer her varied experiences
lend to her genuine style and down to earth approach in her presentations.
TESSA JONES
South East Color Consultant – PPG Architectural Coatings