COMPANY PRESENTATION
JANUARY 2010
F. RAMON GAMIZ
INDEX
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1 OUR DATAS.
2 HEROGRA HISTORY.
3 THE HISTORY OF HEROGRA ESPECIALES SL.
4 THE MOST IMPORTANT LANDMARKS FOR
HEROGRA ESPECIALES.
5 THE ACTIVITY AND TURNOVER OF THE
COMPANY.
6 THE ORGANIZATIONAL CHART OF THE
COMPANY
7 THE FACTORY CAPACITY
8 THE CENTERS OF PRODUCTION
9 THE STORAGE CAPACITY
10 THE PRODUCT RANGES
11 OUR FUTURE APPROACHES
1. OUR DATAS
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Herogra Especiales, S.L.
CIF: B-18361329
TEL: +34 958 490002. Fax +34 958 466941
Address: Calle Loja, S/N. Pol. Juncaril
Albolote. 18220 Granada. España
• E-mail: international@herogra.es
• Web: www.herograespeciales.com
• GPS Coordinates:
(LAT, LONG) (37,23327 ; -3,64902)
2. HEROGRA HISTORY
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To speak of history in Herogra means tracing back to 1916.
This year, D. Juan Romero Granados begun in the activity of fertilizers. Later, by the end of the sixties and
the seventies, his little brother (considered the 2nd generation), D. Hermenegildo took in charge the
development of new fertilizers in a market where the agriculture becomes more professional day after
day, the population more numerous and consequently more requests for foods. The name of Herogra was
taken from the initials of D. Hermenegildo Romero Granados.
D. Hermenegildo had also the chance to attend and collaborate with the new family generation in the last
decade of the century XX, when a great expansion took place in Herogra. This one took place in the
manufacturing processes and commercialization having HEROGRA the widest and most innovative
fertilizers ranges that exist in Europe and also the most modern and automatic systems in production,
commercialization and expedition.
– Finally, by the first decade of the new Millennium, the enterprise expansion took place,
in which Herogra and their branches have the most modern plants of liquids, specials
and composed fertilizers production. Four centers of production are distributed by the
geography of Spain: Mérida, Valencia, Seville and Granada.
3 THE HISTORY OF
HEROGRA ESPECIALES SL
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Herogra Especiales S.L. was created in 1994. But Herogra had
been working in the nutritional and phytosanitaries products
distribution for several years ago. But this year, within the policy of
diversification of the activities, the idea of creating a nutritional and
small format products factory was performed.
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And all this, entailed the creation of the company HEROGRA ESPECIALES,
S.L.
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Later, by a group policy, its activity was included in a division within
HEROGRA FERTILIZANTES, S.A., but always keeping its independence as a
different line of business with different distribution channels and an
independent development.
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In 2007 Herogra Especiales S.L. reaches such a high turnover that made
necessary the development of its activity as a totally independent company,
being the company policy and the business concept completely different
from HEROGRA FERTILIZANTES
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Herogra Especiales, S.L. is about to reach a turnover of 10 millions of €, it
has more than 10 centers of Manufacture-Packaging. Besides its presence in
17 countries. All this factors justifies this action.
4. THE MOST IMPORTANT LANDMARKS FOR
HEROGRA ESPECIALES.
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The most important landmarks in the history of Herogra Especiales are:
In 1998, Herogra Especiales S.L. is considered the first Spanish company of the sector
obtaining the Norms ISO 9000 for Quality and ISO 14001for Environment.
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In 1999, the internationalization of Herogra Especiales begins. Today already, it is present in 17 countries,
and counts on a Department highly specialized.
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Between 2000-2001 the gels project (coppers and fertilizers) is initiated. New patents are developed. The
execution of these is extended later with the creation and legalization of the plants and warehouses as
Establishment Pesticide staying enrolled as phytosanitaries manufacturer: copper fungicides, herbicides
(glyphsate) and insecticides.
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Between 2004-2005, the market of Foliar Fertilizers is totally revolutionized with the Gels invented by
Herogra and the impact is so in Spain that under the insistent demand of the distribution, most of the
companies of the sector tried to copy desperately the dense gels of Herogra, nevertheless they do not obtain
more than thickened clear liquids, disconcerting the end user.
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In 2006, several extensions in the factory took place: extension of Soluble Crystalline plant, extension of the
plant of Chelate manufacture, creation of a second line of production and Gels packaging.
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In 2007, the extension of the Liquid Copper factory consolidates it as the biggest plant in Europe of Liquid
copper production in Europe. Capacity 30Tm/day.
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In 2008 the first draft for the creation of the new factory of HEROGRA ESPECIALES SL is initiated
5. THE ACTIVITY AND TURNOVER
OF THE COMPANY
• HEROGRA ESPECIALES, S.L. is dedicated to the
formulation and commercialization of special
fertilizers, fortifying products and phytosanitaries.
• Within its activity, it also manufactures for other
national and international companies.
• The commercialization as well as the supplying of
raw material are of an international scope.
The turnover HEROGRA ESPECIALES SL manages is
reflected in the following graph:
THOUSAND € / YEAR
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
6. THE ORGANIZATIONAL CHART OF THE COMPANY
• The next graph shows the most outstanding
elements in the company organization
6. THE ORGANIZATIONAL CHART OF THE COMPANY
SHAREHOLDERS
ASSEMBLY
(HEROGRA
FERTILIZANTES SA)
ADMINISTRATOR
MANAGER
LOGISTICS
COMMERCIAL DEPT.
NATIONAL TRADE
INTERNACIONAL
TRADE
MARKETING Y NEW
TECHNOLOGIES
MANUFACTURING
MANAGER
COMMUNICATIONS
QUALITY CONTROL
WEB
DISPATCHES
PRESENTATION AND
REGISTERS
PLANNING
PLANT MANAGER
WAREHOUSE CHIEF
ADMINISTRATION
DEP.
PLANT CHIEF
7. THE FACTORY CAPACITY
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LIQUIDS
Our facilities, by the products groups
have the following productive
capacity:
• 10TM/day of chelates
• 45 TM/day of non-chelated correctors of deficiencies .
• 40TM/day of liquid foliar products
• 150TM/day of Eurofosfato
• 20TM/day of Amino acids and Bio-nutrients
• 100 TM/day of Dense gels
• 30TM/day of Cooper flow.
DENSE GELS
SOLIDS
• 100TM/day of water-soluble
crystalline products for fertigation
• 40 TM/day of solid foliar products
8. CENTERS OF PRODUCTION
- Our production systems are totally controlled and automated
by computer programs and by HEROGRA group.
- Due to the inexistence of a completely adaptable programs in
the market and due to our innovative spirit we felt obliged to
develop our own software. This is, today, patented.
– Our facilities have the following centers of
production or organization:
WAREHOUSE
• Storage of raw materials.
• Finished product storage.
• Warehouse for products to deliver
PRODUCTION
PLANT:
• Of Calcium-Magnesium
products
• Of Copper flow.
• Of Cicatrizants and Polymers
• Of Dense Gels
• Of Solid Foliar Products
• Of Water-soluble Crystalline
products
• Of Chelates and Phosphites
• Of non-Chelated Correctors
• Of Liquid Foliar Products
• Of Products in organic base
• Of Herbicides.
Computer
Science
Base of
control
PACKAGING
• Gels Packaging line
• Liquid Foliar Products
Packaging line
• Solid Foliar Products
Packaging line
• Water-Soluble Crystalline
Products Packaging line
• Herbicides Packaging line
• Copper flow Packaging line
• Bulks and containers load
line
9. STORAGE CAPACITY
LIQUID
PRODUCTS
STORAGE TANKS
OF LIQUIDS FOR
650.000KG.
SOLID
PRODUCTS
SHARED SILOS
FOR 4000TM OF
SOLIDS BULKS
PACKED
PRODUCTS
4500m2 OF COVERED
PLANT WITH
SHELVES FOR
FINISHED PRODUCTS
AND RAW MATERIALS
10. RANGE OF PRODUCTS
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The catalogue of HEROGRA ESPECIALES, S.L. is very
extensive. To have a better idea of its contents and
presentation please visit our Webpage:
www.herograespeciales.com
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As well, please visit the webpage of the company
mother, where you would find several information
about the group and the fertilizer world :
www.herogra.net
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Even so, the range of products
can be resumed in the following
groups of products:
HEROVITAL GOLD SERIE
AMINO ACIDS
HEROVITAL 10, AMINO ACIDS
AMINO ACIDS
HEROVITAL 28 SUPREM.
AMINO ACIDS
HEROVITAL VEGETAL
AMINO ACIDS
HEROVITAL RADICULAR
HEROFULVAT
HEROFULVAT LIGNOMOL
AMINOFULVAT
LEONAR 15
HEROMAR
HEROCUAJE
HEROENRAIZ
AMINO ACIDS
FULVIC ACIDS
FULVIC ACIDS
FULVIC ACIDS + AMINO
ACIDS
HUMIC ACIDS FROM
LEONARDITE
SEAWEED EXTRACTS
BIOSTIMULANT OF THE
FRUIT SET
BIOSTIMULANT OF THE
ROOT
HEROFOL DENSE GREEN
28-11-14+MICRO
HEROFOL DENSE RED
10-5-30+MICRO
HEROFOL DENSE BALANCED
18+17+18+MICRO
HEROFOL DENSE PHOSPHATED
10+30+10+MICRO
SOLID FOLIARS
HEROFOL EXTRA 10+5+38+2MgO+1B+Micro
HEROFOL EXTRA 12-5-40+MICRO
HEROFOL 20-20-20+MICRO
HEROFOL EXTRA 27-16-12+2MgO+MICRO
HEROFOL 15-30-15+MICRO
FOLIAR 19-19-19 STANDARD
FOLIAR 7-5-35 STANDARD
FOLIAR 25-15-12 STANDARD
LIQUID FOLIARS
HEROFOL 10-5-15 MICRO
HEROFOL 8-8-8 MICRO
HEROFOL 5-20-5 MICRO
HEROFOL UREA LIQUID
HERO K-50
HERO K-30
HERO-K 40 DENSE
PHOSPHITES AND
DEFENSES INDUCTORS
FOSFIRON-K 0-30-20
FOSFIRON-Ca
FOSFIRON-Mg
FOSFIRON ZINC
FOSFIRON COPPER
HEROPROTEC
COPPERS
HEROCUPRO 80 RED PHYTO
CUPRIC OXIDE FLOW
HEROCUPRO 50 RED
CUPRIC OXIDE FLOW
HEROCUPER 70 GREEN
COPPER OXYCHLORIDE FLOW
HEROCUPER 70 BLUE
PHYTO
HEROCUPER 50 BLUE
HEROCUPER 38 BLUE
PHYTO
HEROCUPER HYDROXIDE 50
CALDO BORDELES
HEROGRA
COPPER SULFATE
CRYSTALLINE
COPPER SULFATE STONE
COPPER OXYCHLORIDE FLOW
COPPER OXYCHLORIDE FLOW
COPPER OXYCHLORIDE FLOW
COPPER HYDROXIDE FLOW
COPPERS
COPPERS
COPPERS
PHYTOSANITARIES
GLYPHOSATE 36 GOLD SERIE
GLYPHOSATE 36 Standard Serie
TRIADIMEN 24 EC
DIMETOATE HEROGRA
OXIFLUORPHEN 24
MCPA 60 AMINE SALT
CHLORPYRIFOS 48
ABAMECTINE 1,8
COADYUVANTS
MOJANTE HEROGRA
MOISTURIZER
HEROCHEK pH
MOISTURIZERpH CORECTOR
with indicator
ANTIESPUMANTE
HEROGRA
DEFOAMER
HEROPOWER
HERBICIDES
ACTIVATOR
CICATRIZANTE
HEROGRA
CICATRIZANT
OF WOUNDS
CAUSED BY
PRUNING
LIQUIDS-PACKED FOR
FERTIRRIGATION
EUROFOSFATO 12/60
NITRIC ACID FOR AGRICULTURE
PHOSPHORIC ACID FOR AGRICULTURE
LIQUID CALCIUM NITRATE 11,2+0+0+22,4(%PV)
LIQUID MAGNESIUM NITRATE 8.8+0+0+11.3(%PV)
SOLUBLES CRYSTALLINES FOR
FERTIRRIGATION
15+5+30+2MgO+MICRO,HEROCRIS EXTRA
13+40+13+MICRO HEROCRIS EXTRA
19+6+6+MICRO HEROCRIS EXTRA
20+20+20+MICRO HEROCRIS EXTRA
NITRO POTASSIUM 11-0-46+MICRO
CRYSTALLINE UREA
POTASSIUM NITRATE 13+0+46 SOLUBLE
POTASSIUM CHLORIDE SOLUBLE
ACID POTASSIUM SULFATE SOLUBLE
MONO AMMONIUM PHOSPHATE SOLUBLE
MONOPOTASSIUM PHOSPHATE
SOLUBLE IRON SULFATE
MAGNESIUM SULFATE
PRODUCTO
MICROELEMENTOS
HEROBOR LIQUIDO
15B
AGENTE
APLICACION
FOLIAR AND IRRIGATION
FOLIAR AND IRRIGATION
ESTADO
LIQUID
HEROBOR SOLIDO
17,5B
QUELATO DE COBRE
12Cu
EDTA
FOLIAR AND IRRIGATION
LIQUID
SOLID
QUELATO DE HIERRO
9,3Fe
EDTA
IRRIGATION
LIQUID
FERROLIN EDDHSA
6Fe
EDDHSA
IRRIGATION
SOLID
HEROMICRO HIERRO
7Fe
HGA
FOLIAR
LIQUID
ROMELIGO MANGANESO
8Mn
FOLIAR
LIQUID
HEROCOMPLEX Mn
10.4 Mn
APC
FOLIAR AND IRRIGATION
LIQUID
QUELATO DE MANGANESO
7,7Mn
EDTA
FOLIAR AND IRRIGATION
LIQUID
ZIMAFOL MAGNESIO
6Mg + 3,3Mn + 1,6Zn
FOLIAR
LIQUID
ZIMAFOL CITRUS
15Mn + 11Zn
FOLIAR
SOLID
ROMELIGO ZINC
10Zn
FOLIAR
LIQUID
QUELATO ZINC
13,1Zn
EDTA
FOLIAR AND IRRIGATION
LIQUID
HEROCOMPLEX Zn
8,7Zn
APC
FOLIAR AND IRRIGATION
LIQUID
HEROCOMPLEX Zn-Mn
5,2Mn + 5,2Zn
APC
FOLIAR AND IRRIGATION
LIQUID
MOLIBDATO AMONICO
10Mo
FOLIAR
LIQUID
MOLIBDATO AMONICO
50Mo
FOLIAR AND IRRIGATION
SOLID
MAGNIFOL-M
8Mg
FOLIAR
LIQUID
MAGNIFOL COMPLEX
10Mg
FOLIAR
LIQUID
HEROMICRO FORTE
21MgO + 4B + 4,2Zn
LS
FOLIAR
LIQUID
HEROMIX SOLIDO
9B + 8Mn + 8Zn
FOLIAR
SOLID
HEROMIX BoMo
5B + 2,48Mo
FOLIAR AND IRRIGATION
LIQUID
HEROMIX QUELATO
0,6B + 0,19Cu + 5Fe +
2Mn + 0,19Mo + 0,4 Zn
EDTA
FOLIAR, FERTIRRIGACION E
HYDROPONIC
LIQUID
HEROMIX T2
0,55B + 0,15Cu + 3,2Mn
EDTA
FOLIAR, FERTIRRIGACION E
HYDROPONIC
LIQUID
HEROMIX OLIVO
1B + 3Fe + 2,5Mn +
0,2Mo + 1,55Zn
HGA
FOLIAR
LIQUID
HEROMIX HGL-T1
0,65B + 0,29Cu + 6,79Fe
+ 3,15 Mn + 0,16Mo +
0,57 Zn
HGA
FOLIAR, FERTIRRIGACION E
HYDROPONIC
LIQUID
HEROMIX HGL-T3
0,66B + 0,52Cu + 6,64Fe
+ 0,27Mo + 0,65 Zn
HGA
FOLIAR, FERTIRRIGACION E
HYDROPONIC
LIQUID
CITRUS MICRO
0,2B + 1,58Fe + 1,65Mn
+ 0,72Zn
EDTA
FOLIAR AND IRRIGATION
LIQUID
11. OUR FUTURE APPROACHES
HEROGRA ESPECIALES raises the future by firms
approaches to continue with its uninterrupted expansion
The pillars of future that sustain these plans are:
•7.1 INTERNATIONAL MARKETS
•Collaboration with importers in new countries.
•Search for partners for the development of Liquid
fertilizers plants of production in other countries.
•Development of new products for new markets.
•Technical development in destiny countries.
•Development of an infrastructure of permanent
communication with our clients.
•Investment in phytosanitaries products registries in
destiny countries.
•Extension of the International Department.
7.2 NATIONAL AND EUROPEAN MARKET
• Commercial development of the new
products of R&D projects already
begun, phytosanitaries, chelates etc.
• Extension of the products range.
• Patents consolidation.
• Development of new gels.
7.3 REASERCH AND DEVELOPMENT
• MICROBIOLOGY
HEROGRA ESPECIALES is conscious that the
resources are limited and of the need to protect the
environment, it participates in several projects for
the use of micro organisms in our crops. These are
destined to provide nutrient to the plant and defense
in front of pathogenic microorganisms.
• INORGANIC CHEMISTRY
Continuation with the projects of development of
new copper fungicides and sulfured.
• ORGANIC CHEMISTRY
Development of chelates
Creation of new plants of production