Advertising
Marketing
Public Relations
“Mastering The Three Giants”
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Marketing Is -
“The average American is exposed to
about 3,000 advertising messages a
day.
Globally corporations spend over
$620 billion each year to make their
products seem desirable and to get
us to buy them. ”
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The Marketing Mix
inventing the product
designing it
producing it
pricing it
AND
The technique of selling it.
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All Rights Reserved.
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Advertising Is -
The action of calling
something to the
attention of the public
especially by paid
announcements.
(courtesy Merriam-Webster)
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“Flimflammery, Ballyhooliganism, Puffery,
Outlandish Publicity Stunts,
Memorable Events
And Showmanship”
MARGARET GORMAN, the First Miss America
The key ingredients of modern Public Relations:
Creation of an established pitch
Press materials
Marketing the brand
Strategic contacts
Memorable special events
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RECOGNITION OF A SYMBOL
Good P.R.
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Direct Marketing
aka (direct response)
The old way
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The New Way
Email Marketing – Stand Out.
Be Remarkable. Have a Sense of Humor
VIDEO MESSAGE
Jason is an Olympic
cyclist, motivational speaker, and
business coach.
"My own life experience with blindness
has led me to my passion of helping
others reach their full potential and tap
into the winner within."
Email a confirmation
me@me.com
Speak to you then.
VIDEO MESSAGE
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A QR code (abbreviated from Quick Response code) is a specific matrix
barcode (or two-dimensional code) that is readable by dedicated QR
barcode readers and camera telephones. The code consists of black
modules arranged in a square pattern on a white background. The
information encoded may be text, URL, or other data.
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Collateral and Press Kits
Already on your computer waiting for you to use it.
Microsoft Publisher Media Kit
Templates
 A cover letter
 A brochure
 A press release
 Business cards
 Your company mission and
history
 Biographies and credentials
of key personnel
Newsletters/Brochures
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Make Friends
Be Part of the Conversation. Don’t Interrupt it!
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FACT: The Smart Money is on
INTERACTIVITY
Customer Relationship Management or
CRM=What happens when they find you
is key.
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Social Media Icons
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RSS (aka RSS Feed)
Really
Simple
Syndication
RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a
family of web feed formats used to publish frequently updated works—such as blog
entries, news headlines, audio, and video—in a standardized format.[2] An RSS
document (which is called a "feed", "web feed",[3] or "channel") includes full or
summarized text, plus metadata such as publishing dates and authorship.
Web feeds benefit publishers by letting them syndicate content automatically. They
benefit readers who want to subscribe to timely updates from favored websites or to
aggregate feeds from many sites into one place.
Courtesy WikipediA
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The Smart Money Is On
Partnerships
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Buzz Marketing and
The Blair Witch Project
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Guerrilla Marketing
--- Advertising With a Twist
Generate
Turn
CHARACTERISTICS -
Can Include:
Public Relations
Street Product Giveaways
Advertising Stunts
Mobile Digital
Attention-getting Street
Graphics
Product Placement
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Crowdsourcing is based on a
system of cooperation in which a
company can enlarge the
marketplace.
Crowdsourcing is the act of
taking a job traditionally
performed by a designated agent
(usually an employee) and
outsourcing it to an undefined,
generally large group of people in
the form of an open call.
CROWD
SOURCING
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Don’t Let This Happen To You!
Win Friends. Influence People.
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Contact Me
MAVEN MEDIA NEW YORK
WWW.MAVENMEDIANY.COM
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