PPP in Tourism
Sharing of best practices
Bhopal May 2008
Prem Subramaniam
Think Infrastructure. Think IDFC.
Mission
To unleash the potential of tourism, to generate
economic development, at community levels, on
a sustainable basis, by a healthy working
relationship amongst government, local
communities and industry.
Think Infrastructure. Think IDFC.
Objectives
 To create a framework for partnership for the effective promotion of
tourism to Madhya Pradesh
 To showcase the tourism assets of Madhya Pradesh so that there is
tourist traffic throughout the state and throughout the year.
 To work in partnership with the Government to evolve a 18 month
planning cycle for product development, development of marketing and
information collateral, training for upgrading services, promotional
activity, participation in workshops seminars and trade
events/exhibitions and advertising campaigns.
 To include other stakeholders who complete the visitor experience such
as those engaged in culture, crafts to enhance the branding for the
destination
 To draw up minimum standards on aspects like water conservation,
waste management and other hygiene and work towards implementing
measures to achieve these standards
 To create the framework for encouraging investment in tourism
projects in the state by carrying out pre-feasibility studies,
obtaining all permissions from other governmental agencies and
presenting viable projects in a transparent manner.
Think Infrastructure. Think IDFC.
Principles of Sustainable Development
Tourism that meets the needs of present
tourists and host regions while protecting and
enhancing opportunities for the future.
Think Infrastructure. Think IDFC.
Four Key Principles
Visitor satisfaction
Industry profitability
Community acceptance
Environmental protection
Think Infrastructure. Think IDFC.
Objectives for stakeholders
 Ensure visitors return and recommend the
destination
 Maximise the benefits of tourism locally
 Increase the seasonal and regional spread of
tourism
 Sustain/increase levels of tourism growth
sensitively
 Encourage the use of public transport
Think Infrastructure. Think IDFC.
Alternate models for financial structuring
Privatization
Commericalization
PFI (Private Finance initiative)
DBFO (Design Build Finance Operate)
BOO (Build Own Operate)
BOOT (Build Own Operate Transfer)
ROMT(Renovate Operate Maintain Transfer)
BOLT (Build Operate Lease Transfer)
PPP (Public Private Partnership) with SPV (Special
Purpose Vehicle)
Think Infrastructure. Think IDFC.
Knowing your
customer is key to
marketing a
destination
Think Infrastructure. Think IDFC.
Think Infrastructure. Think IDFC.
Where we are…
CROWDING &
CONGESTION
ADHOC
DEVELOPMENT
HIGHER COSTS
TOURISM
DEGRADATION OF
ENVIRONMENT
Think Infrastructure. Think IDFC.
INCREASED RATES &
TAXES
SHORTAGES
INCREASED TRAFFIC
Where we would like to be
Encourage
Involvement
Create
Investment
Improve
Facilities
Boost Local
Businesses
Enhance
Pride
TOURISM &
COMMUNITY
Preserve culture
Improve local
environment
Create new jobs
Think Infrastructure. Think IDFC.
Grow local
Economy
Domestic examples of good
practices
• Fuad Lokhandwala Flumes Public
Conveniences Delhi
• Salim Ali Resource Centre Bharatpur
• Dehradun Bus terminus
• Himachal Inter state Volvo service
• JLR Karnataka
• Periyar Game Reserve
• IRCTC Land Banks
Think Infrastructure. Think IDFC.
Partnership framework
COMMUNITY
Entrepreneur:
Fulfill Community
obligations as per
agreement
Contribute to the
Community Development
Fund (CDF)
Community: Keep
to usage agreements
on site and forest
area
Government: Create the
CDF Community
obligations
Consult with Community on
project issues
Manage the CDF
PRIVATE
ENTREPRENEUR
GOVERNMENT
Entrepreneur: Commit to executing Working Plan
and develop Site as per agreed norms
Government: Provide baseline data and monitor
performance
Think Infrastructure. Think IDFC.
International Examples
•
•
•
•
•
City Entrance Chiang Mai
Costume gallery Forbidden City China
Fruit and vegetable market Bangkok
Millennium Celebrations UK
Commonwealth Games Manchester
Think Infrastructure. Think IDFC.
Think Infrastructure. Think IDFC.
Think Infrastructure. Think IDFC.
Think Infrastructure. Think IDFC.
Think Infrastructure. Think IDFC.
Think Infrastructure. Think IDFC.
Think Infrastructure. Think IDFC.
Lessons from
Manchester
Think Infrastructure. Think IDFC.
Objectives of the Partnership
• To strengthen the economic and social capacity of the Manchester
and North West region, recognising the importance of capturing
maximum benefits to justify the significant capital investment in
facilities.
• To position the UK as a centre of international sport and to
demonstrate the UK's ability to host a major international sporting
event.
• To advance policies for greater social inclusion, promotion of
diversity, access to sport and volunteering.
• To showcase Britain internationally and to raise the profile of the
Commonwealth.
Think Infrastructure. Think IDFC.
Key roles and responsibilities of the
strategic and funding stakeholders
•
Manchester City Council (MCC)
–
–
–
–
–
•
Procure and deliver sporting and non-sporting venues
High quality of design of venues
Legacy of city image and venues
Host City
Means of delivering economic, social and sporting legacy to the
region
Sport England
– Provide a legacy for venues after the Games
– Ensure the sporting facilities were up to UK and world class
standards
•
DCMS
– Promote the UK's ability to put on major events and build world class venues.
– Post Games the facilities become part of the English Institute of Sport
national network of facilities and sports medicine and sports science services.
Think Infrastructure. Think IDFC.
Leading organizations forming the
operational partnership
• Manchester City Council (MCC)
• Greater Manchester Police (GMP)
• Greater Manchester Public Transport Executive
(GMPTE)
• National Health Service and Greater Manchester
Ambulance Service
• Marketing Manchester
• Manchester City Centre Management Company
• Local businesses
• Local community groups
• Broadcasters, Sponsors and Partners
Think Infrastructure. Think IDFC.
Regional Partnerships
• Over 5,500 businesses registered as part of the
Commonwealth Business Club which saw growth of 8% in
the month after the Games compared to 4% growth in UK
membership in the same period; eight key business growth
sectors were developed and links were formulated with six
key potential markets.
• In addition the Regional Partnerships together with the
Games helped Manchester secure over £600 million of
public and private investment, nearly 30 million people will
now consider Manchester or the North West as a possible
business and visitor destination because of the improved
image around the world and an estimated 300,000 extra
visitors will visit the city and the region each year.
Think Infrastructure. Think IDFC.
Legacy
• Perceptions about the UK and Manchester have been repositioned through the success of the Games.
• A sporting and cultural infrastructure has been expanded
which is giving increased momentum to the regeneration
of Manchester.
• Manchester and the region has secured more than £600
million of public and private investment
• The equivalent of almost 6,300 full-time jobs, comparable
to the Sydney and Barcelona Olympics.
• An extra 300,000 visitors a year, spending an extra £18
million in the revitalised Host City.
Think Infrastructure. Think IDFC.
Sponsorship
• Sponsorship was sought within key business sectors
and potential sponsors were offered packages at
various levels including top tier Sponsors, Official
Partners and Providers to the Games.
• The total sponsorship income of £26.7 million (net of
agents' commission), £14.5 million was achieved in
cash and £12.2 million as budget relieving VIK.
In addition enhanced VIK sponsorship, which was not
budget relieving of more than £1 million was received
and significant additional marketing benefits.
Think Infrastructure. Think IDFC.
Top tier Sponsors, and their VIK
product
• Adecco — supplied key managers to run the volunteer programme.
• Addleshaw Booth— provided legal resource through secondment of
lawyers to the Games
• ASDA —included the uniforms, food and water for staff and volunteers.
• BUPA — provided healthcare insurance for the Games Family.
• Cadbury —performed a mail out service for ticket application forms and
provided cereal and chocolate bars for inclusion in staff and volunteer
food.
• GMG — allowed advertising within its products, produced and distributed
the Official Games publications.
• Imperial Leather — provided soap products
• Manchester Airport— marketing support.
• Microsoft — provided IT systems infrastructure and consultancy
services.
Think Infrastructure. Think IDFC.
Top tier Sponsors, and their VIK
product
• Rover — provided motor vehicles for the Games transport fleet, and
marketing support.
• United Utilities — marketing support.
• Bruntwood — provided M2002 with its Head Office building,
Commonwealth House on a rent and service charge free basis.
• Coke — provided soft drinks for staff and volunteers.
• Claremont— provided office furniture for Commonwealth House.
• First — provided buses for Games Family transport.
• Guilbert — Provided stationery for the various offices and operational
areas of the Games.
• Interbrew — provided beer and wine, for resale to the public and for the
hospitality operation.
• The Trafford Centre — provided marketing support.
• Virgin Trains — provided rail travel for the Games Family.
• Xerox — provided all the photocopying equipment and fax machines
required for the Games.
Think Infrastructure. Think IDFC.
Licensing and Concessions
• Licensing - Licensing income consists of
royalty payments of between 10% and 15%
on sales of licensed product.
• Licences were granted to 64 companies, each
of whom were contracted to pay minimum
guarantees prior to the Games. Sales reports,
obtained on a monthly basis, established how
much was payable in royalties.
• Concessions - Concession income was
derived from a percentage of sales through
the merchandising and catering outlets.
Think Infrastructure. Think IDFC.
Catering
• Public Concessions
Concession outlets were in place
throughout the Sportcity domain
and at Bolton Arena under
contract with Sodexho Prestige,
providing catering services on a
`user pays' basis to the general
public.
• Under this contract M2002 paid a
fixed and variable fee for the
service provision, and received a
royalty on all sales made.
Think Infrastructure. Think IDFC.
Technology
• Software and Services — The expenditure within this
work package consisted of the non Microsoft software.
This included software for the helpdesk, Firewall,
Antivirus, Autocad and network monitoring.
• Hardware and Services — Expenditure within this
package incorporated all the non contract specific
hardware and included 237 TVs and 61 video recorders.
• Compaq — The contract with Compaq provided for the
lease of over 1,600 PC's, 180 servers and other
components as required. Compaq services extended to
consultancy work and the building, installation and bumpout of equipment at venues.
Think Infrastructure. Think IDFC.
Sponsorship
• Strategy required a Sponsor hierarchy with
different levels of investment, securing clearly
differentiated rights packages.
• The price points were established as follows:
–
–
–
–
Official Sponsors £2 million plus
Official Partners £1 million
Official Providers £250,000
Friends of the Games £20,000
Think Infrastructure. Think IDFC.
Tourism infrastructure
Hygiene Factors: Basic Expectations such as
hygiene, sanitation, security, safety, access,
accommodation, ease of getting around etc.
Unique features: The visitor experience of attributes,
which provide a distinctive edge for your destination.
Marketing and Information collateral: The ability to
reach your targeted customer through focused
creative effort and engaging them through a
communication life cycle leading to a transaction
which is transformed into a relationship
Think Infrastructure. Think IDFC.
Think Infrastructure. Think IDFC.
Luang Namtha Guest Houses and Hotels
Please note that this is a service that we provide to area businesses. We make no guarantees that the information provided here
is up to date or complete.
Hongtha Hotel
Home
Our Guest House
Our Menu
Room Rates
Reservations
Mountain Bike Tours
Room Rates per Night
$2.91 - $3.88
Telephone
++856-86-312-079
Louang Namtha Guest House
Ecotourism Projects
Awards & Recognition
Our Environmental Policy
Luang Namtha Recipes
About Us
Contact Us
Room Rates per Night
$3.39 - $8.00
Telephone
++856-86-312-087
Dalasavath Guest House
Luang Namtha
Tourist Information
Community Lodges/Village Stays
Lodging in Luang Namtha
Room Rates per Night
$4
Telephone
++856-86-211-299
Saykonglongsack Guest House I
Things to See and Do
The Nam Ha Protected Area
Luang Namtha's
Ethnic Groups
Room Rates per Night
$3 - $4
Saykonglongsack Resort
Maps of Laos
and Luang Namtha
Traveling to Luang Namtha
Think Infrastructure. Think IDFC.
Telephone
++856-86-312-257
Yoga Fashion
Supermodel Christy Turlington INSIDE MIND & BODY
has been a yoga enthusiast
since her early modeling days
— now she has a hot new
Fitness
clothing line with Puma called
Nuala.
Weight
Nuala means Natural Universal Altruistic
Limitless Authentic
Your Health
Beauty
Sexuality
Christy Turlington's fashion line of yoga
workout clothes can be purchased at Henri
Bendel in New York, NY or visit
www.nuala.puma.com
Christy Turnlington's AHA! moment — How'd
she go from runway to her way?
From the show Yoga.
Think Infrastructure. Think IDFC.
At Any Age
Emotional Well-being
Bob Greene
Yoga Retreat Centres A listing of residential yoga retreat centres all over the
world.
Ireland, West
coast
Yoga retreats on an island off the West Coast of Ireland. Ashtanga and various other styles with
experienced teachers. Also some meditation and ayurvedic cookery courses. Price from 495 euros / £ 360
sterling / week. Click here for more details.
Ireland, Co Clare
Various yoga weekends and week long retreats at the Burren Yoga and Meditation Centre, Kinvara, Co
Galway, Ireland (near Shannon airport). Contact mailto:burrenyoga@yahoo.com?subject=Yoga retreats in
Ireland as advertised on Yogaholidays.net or see http://www.burrenyoga.com/.
Italy
Italy, Tuscany
France
Sunflower Retreats Holidays in the Sabina mountains. 6 nights from £295 inc. daily yoga class,
accommodation, breakfast, guided mountain walk and use of bikes. email:
mailto:sunfloweretreats@tiscalinet.it?subject=Inquiry about your yoga retreats in Italy advertised on
yogaholidays.net.
Year round yoga breaks in the beautiful walled city of Lucca, Tuscany, or amid the spectacular surroundings of
Il Borghino. Hatha Yoga with Melanie Willsher. See http://www.yoga-breaks-italy.co.uk/
Durga Sadhini Centre, in the Lot valley, From May to October 2005 - Open for Personal Retreats. From
£175.00 including accommodation and food. http://www.nawajyoti.com/
Southern France
16th Century retreat available for yoga teachers wanting to run their own retreats. A little piece of heaven set
on a hill top with views of the Pyrenees mountains near Mirepoix, with large swimming pool, tennis, golf range,
bikes, walking trails, etc. See http://www.hamletofcertes.com/ for price and details.
Southern Spain
El Convento, ashtanga yoga eco-retreats in pristine mountain setting with Nic Freeman and Gemma Mallol. 3
hours tuition daily, Stylish bohemian accommodation and organic vegetarian food. Various dates between May
and September. Price range £285 - 395 / week. See http://www.ashtangaom.com/ or contact
mailto:gemma@ashtangaom.com?subject=Yoga retreats at El Convento, as advertised on Yogaholidays.net
for more details
Spain
Andalucian mountain yoga retreat. Yoga, Reiki, Walking and relaxing in a beautiful environment. Maximum 7
participants for an enjoyable stay. visit Phyll's site at http://www.theyogaretreat.net/ or ring 0034 952 11 98 01
Triopetra Yoga Center. Astanga yoga, deepening and sharing the yoga experience. 1-2 weekly courses running
until October, suitable for a variety of levels. Beautiful beach and organic vegetarian food. Yoga philosophy,
Southern Crete meditation
Think Infrastructure. and
Think
IDFC. See www.astanga.gr and http://www.yogaholidays.gr/ for more details.
pranayama.
The 2004 Edinburgh Military Tattoo celebrates over 50 years of music and spectacle set
against the world famous backdrop of Edinburgh Castle .
Discover highlights of the event, details and facts about the bands and per formers
over the years, lots of details about Edinburgh Castle and our
Scottish Regiments.
Re-live some of the highlights of the Edinburgh Military Tattoo by downl
oading audio
clips. You might want to take a look through our gallery or catch a glimpse of previous
preformances on the Castle Esplanade.
We hope you get a chance to experience the Edinburgh Military Tattoo for real very
soon!
Introduction - click here:
Think Infrastructure. Think IDFC. Introduction - click here:
Medical tourism – Thai Model
 Why Thailand Medical Tourism Works & how Grand Imperial
Travel can help.
 Enjoy highest quality care provided by western educated medical
professionals at 20% of the western cost.
 Many Thai doctors with American / European medical school
credentials.
 Medical plan / diagnostics by American / European educated
health professionals.
 Modern diagnostic equipment produced by multi-national
companies is available world wide.
 Multinational medical equipment manufacturers sell world wide.
 The highest tech most modern dental, medical & diagnostic
equipment is the same in Bangkok as in New York or Melbourne.
 A MRI in Thailand is less than 10,000 Tbt ( US $200. - $250,
170-200 EURO, 265- 330 AUD$ . )
Think Infrastructure. Think IDFC.
Medical tourism – Thai Model
 Enjoy huge cost savings on medical treatment by Thai MDs
 Thai MDs with exactly the same education as the doc at your local hospital.
 Using exactly the same medical, diagnostic & laboratory equipment as
western medical hospitals.
 ..... routine medical diagnostics & medical / dental procedures can result in
cost savings far exceeding the cost of your luxury Thailand vacation.... +
Enjoy luxury & pampering usually reserved for movie stars & politicians in
the west.
 A luxury vacation can be paid for by the immediate savings on 1 medical
modality.
 A comprehensive physical combined with routine dental care, including ultra
sound teeth cleaning & your 2 week luxury vacation is paid for by the
immediate savings!
 1 root canal w/ crown
 1 MRI / CT scan
 12 physical therapy sessions
 can provide enough cost savings to pay for a 2 week LUXURY vacation!
Think Infrastructure. Think IDFC.
Marketing & Information Collateral
Systematize aggregation of data and present relevant
statistics in a public domain. What can not be
measured can not be managed
Prioritize markets and segments in key markets
Enlarge stakeholders – Forest experience – Woodland
shoes, binocs, camera, safari wear, relevant television
channel, magazine,Tiger biscuits, SUV etc.
Use seed capital to enlarge budget through creative
partnerships
Think Infrastructure. Think IDFC.
Opportunities for Madhya Pradesh
• Vitalization of heritage properties already
initiated
• IHM
• Khumb Mela
• Forested experiences.Kipling connection
• Sailana Culinary traditions, Musical traditions (
Maihar/Gwalior/Indore), Tribal customs,Buddhist
trails, Bhimbhateka, Maheswari Textiles, Kalidas,
Betal+ Vikramaditya
• Engaging non tourism partners.
Think Infrastructure. Think IDFC.
The way forward
• Tactical quick demonstrations of partnership (
The Sholay Story)
• Strategic legacy framework( UK Millennium
Commission)
• Templates for PPP initiatives
• Robust measurement and evaluation criteria
• Focus on existing and potential customer
segments and carefully chosen source markets
Think Infrastructure. Think IDFC.
If you continue to
do
what you have been
doing,
you will get
what you have
always got
Think Infrastructure. Think IDFC.
Thank You