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Perceptions
Chapter 3 recap
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TV Characters:
What are your perceptions?
https://www.youtube.com/watch?v=eCJnRkyCnVw
https://www.youtube.com/watch?v=iN7QcOCzUvE
https://www.youtube.com/watch?v=pVoO4z0jzeE
https://www.youtube.com/watch?v=DG2AAxRvico
https://www.youtube.com/watch?v=6xXv0Fws3-M
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Perceptions
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“…the process by which we notice and make sense of
phenomena” (p. 43)
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“…the active process of selecting, organizing, and
interpreting people, objects, events, situations, and activities”
(p. 44)
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What about retrieving?
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Subjective
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Change
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Perceptions of Dr. G
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Selection
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Noticing stimuli
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Influences:
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Qualities of external phenomena (draws attention)
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Importance and relevance
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Own self-guidance (“pay attention to…”)
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Self-concept
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Needs, interests, motives
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Desirability (can impact perceived accessibility)
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Organization
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Constructivism
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We use cognitive structures: Cognitive Schemata
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Prototypes
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Personal Constructs
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Stereotypes
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Scripts
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Interpretation
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Subjective process
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“creating explanations for what we observe and experience” (p. 48
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Attribution
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4 dimensions (p. 49)
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LOCUS (internal or external)
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STABILITY (stable or unstable)
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SPECIFICITY (specific or global)
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RESPONSIBILITY (within personal control or beyond personal control)
Self-serving bias
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Influences
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Physiological Factors
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Expectations
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Positive visualization
Expectancy violation theory
 Was the violation positive or negative?
 How much did reality deviate from expectation?
 How did the violation impact our relationship?
Cognitive Abilities
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Cognitive complexity
Person-centeredness (different from empathy)
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Social Roles
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Cultures and Social Communities (co-cultures)
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Improving
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Avoid mind reading
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Check perceptions
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Focus on facts (not inferences and judgments)
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Monitoring the self-serving bias
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Impact on Communication?
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Consider different situations
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Campaign/Election
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Interview
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Classroom
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Date
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Actor/actress career
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Stylist
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Organization
Must consider perceptions of:
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People
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Events
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Organizations
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Places
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Situations
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Perceptions: Group Chat
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Group 1: Beyonce (Destiny’s Child to Beyhive)
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Group 2: Miley Cyrus (Hannah Montana to Twerking)
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Group 3: Nicole Polizzi (Snooki on Jersey Shore to Mom)
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Directions
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Chat about the individual; what are your perceptions? Do you even know
her? What impacted your perceptions?
Use your phones to look up information; What did you find? How is the
celebrity presented? How might that shape a person’s perceptions?
What are your perceptions following the research?
Considering the celebrity you were assigned, discuss:
 How perceptions would impact their careers
 How perceptions change; and how hard the process may be for some
 Subjectivity associated with perceptions
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HCA #4
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Visit a restaurant, store, or a person’s office (seek appropriate
permissions)
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Make observations; jot down notes
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Respond to the following (numbered responses; typed)
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What was your perception? What shaped that perception (e.g.
what did you see? What did it communicate?)
What did the location communicate to you about the
organization/person?
What influenced your perceptions?
You must factor in information and terms/concepts you learned
from Chapter 3.