Business Intelligence
Greg Myers
Jennifer Parker
Tom Smith
11/17/2009
MIS 261
Introduction
Value Proposition
Harrah’s Casino- The Value of Data
 Rewards Program - 2x Revenue Growth
Retailer- Tesco
 Reward Program - 22% Revenue Growth in 2
Years (+£5 b)
Business Intelligence Overview
Determining What Data is Needed
Balanced
Scorecard
Determining What Data is Needed
Strategy Map
Balanced
Scorecard
Addressing Data Quality
1.
2.
3.
4.
Data Definitions
Consistent Processes
Data Monitoring/Cleaning
System
 Enforcement
 Configuration/Patching
 Integration
Eckerson , 2002
Establishing Meta- Data
 Dimensions vs. Facts
 Dimension- is an attribute that displays total
counts/amounts of a fact
 Fact- key additive measurement of business
performance
 Document
 Definitions, Process, Systems, Formats
 Agreed upon data sources
Extract, Transfer, and Load (ETL)
Relational Database -OLTP
Star Schema - OLAP Data Warehouse
How to Successfully Build a BI Solution
1. BI implementation is a company wide
project and should not be owned strictly
by IT.
2. Allow developers to have access to the
business owners and subject-matter
experts.
3. Create manageable steps in the
implementation and a reasonable timeline in which to complete them.
How to Successfully Build a BI Solution
4. Create teams of small amounts of people
with some experienced members.
5. Manage the installation or upgrade of
hardware capable of supporting fast
processing of data to enable tight
development cycles.
6. Supply data to populate test versions of
the data repository and test for expected
outcomes
Signs of a Successful Data Repository
Data repositories must be
Scalable
Flexible
Backwards compatible
Auditable
Experienced Developers
BI Solutions for SAP Users
Custom
SAP by a
consultant
30%
Other
9%
As-Is SAP
10%
Non-SAP
from
scratch
16%
Custom
SAP in
house
35%
Presentation Tools
Reports
Microsoft Excel
Queries
Microsoft Access / Sun MySQL
Dashboards
Executive Information Systems (EIS)
http://now.sprint.com/widget/
SAP Presentation Tools
SAP BusinessObjects
BEx Analyzer
 http://www.cnblogs.com/images/cnblogs_com/crazybugcn/
AdHoc029.JPG
BEx Query Designer
 http://www.expertteam.com/images/scr_BW_QueryDesigner.gif
Crystal Reports
 http://www.fileguru.com/images/b/crd_subscription_inform
ation_managers_information_database-9250.jpeg
Xcelsius
 http://myxcelsius.com/wpcontent/uploads/2008/TOC/TOC_Calci.swf
Case Study: Sisters of Mercy Health
System (Mercy)
 Situation – major delays in report delivery
 Task - implement an enterprise wide business
intelligence (BI) solution with a single overarching
reporting structure
 Action – research, select and install a BI solution
 Results –
 Business Objects was the favored vendor as users especially liked the
interface’s intuitiveness and ease-of-use
 Mercy was able to consolidate legacy data and make it fully accessible to
authorized users
 Mercy is now able to utilize metrics that allow comparisons between internal
entities
 Mercy staff now able to roll up financial statements and rapidly publish them
following month-end close, with all information available online via a consistent
and secure Web-based portal
 Data accuracy and consistency has reached unprecedented high levels
Q&A Segment
Discussion Questions:
BI examples in your workplace
Software
User Access of final reports
Ideas for BI utilization