INTRODUCTION
 Magazines are a kind of periodical (along with newspapers),
meaning they are published regularly. Common schedules include
weekly, biweekly (every other week), monthly, bimonthly (every other
month), quarterly, or even annually.
 Magazines are distributed in several ways. Magazine issues can be
sold individually on the newsstand, including grocery stores. They can
also be sold as a subscription where several issues will be delivered by
mail for a set fee.
 Magazines are good for advertisers, because they typically cater to
a narrow demographic. Since it is easy to discern the audience of
most magazines, it makes it easy for advertisers to "target" their ads.
 Generally, magazine readers are professionals in management, and
have higher incomes compared to other media audiences. People pay
more attention to magazine advertisements than advertising in any
other medium, such as TV, radio, or digital.
Chart Of 12 Key Periods in the History of Magazines
1741
First Magazine Published in America
1800
Rapid magazine growth due to increased literacy and decline in postage rates for
magazines
1893
McLure's magazine starts "muckraking" in mass circulation magazines
1922 Time becomes first weekly newsmagazine
1936 Life becomes first picture magazine; launches photojournalism
1941-1945 Life graphically documents the progress of World War II with weekly photos
1950 Television results in major drop in magazine ad revenue and circulation
1969 Saturday Evening Post, which was one of the first and most successful general int
rest magazines, ceases publication
1970 Specialized magazines start a boom in niche magazines that continues today
1972 Life magazine stops publication as a monthly; Ms magazine launched
1990 Magazines begin publishing on the Internet
2000 Zines (Internet magazines) published by thousands of home-based publishers
MEANS OF COMMUNICATIONS NEWSPAPERS & MAGAZINES
Firstly, newspapers and magazines supply us with a variety of news every day. They
keep us informed of the political situation of the world. By reading newspapers and
magazines we can know what is happening in our country as well as in the world at
large.
Secondly, News papers and magazines contribute a great deal to the development of
our knowledge. Through valuable and subtle critical and commentary articles on
culture, social civilization, new life style we learn a lot of interesting things. Thanks to
newspapers and magazines, our mind and point of view are consolidated and
enriched. When reading them we can train our reasoning power.
Thirdly, through newspapers and magazines reading, we can find out what we need
to know: a job in the situations vacant column, an object we want to buy in the
advertising page, a missing relative in the finding missing relative column and
condolence news in the agony column
Fourthly, the Police Newspapers and Magazines help us take precautious against
social evils such as theft, murder, robbery, rape, gambling and smuggling.
Fifthly, we can improve our English language by reading newspapers and magazines
written in English. This enables us to broaden our knowledge of English in every
aspect.
DISTRIBUTION
:.
Three organs
consumer
trade &
professional
House organ
Role of Magazines
 Magazine are one of
influences in today’s society.
the
leading
 In a society when we looks to media like
television and magazines to guide our
lifestyles and many young women put their
lives at serious risk as they strive to look like
the stick figures in magazines.
Magazines Under Mass &
Media
 Magazines were the first media to
become national in scope rather than
appealing to a limited geographic area.
Literary and commentary magazines
flourished in the nineteenth century, and
several of them survive today.
Magazines for Women , Men,
Fashion are through Medias only
Trade ,
MAGAZINES UNDER EDUCATION
The role of print media in the process of education is special
important.
 News Papers, Journals & Magazines are means of
communication between one source to other.
 Through Magazines we can learn by Articles, Features,
Interviews, Short Stories and we can get very nice literature by
magazines.
 Different types of Magazines having different and versatile
knowledge of over all the world
MAGAZINES UNDER Health
 In the face of the growing health care consumerism, accompanied
by the proliferation of health-oriented media delivery systems, it is
important to explore the audience profile of health magazines.
 So these magazines may be effectively used for media planning.
 This paper applies a motivation-driven approach to health
magazine readership, arguing that health orientation influences the
readership of health magazines.
Based on an analysis of the Health styles data gathered in 1999 and
building upon selective exposure theory, the study demonstrates that
health orientation positively predicts health magazine readership. The
study results provide guidelines for strategic media planning.
MAGAZINES UNDER TRADE
A trade magazine, also called a professional magazine.
The magazine published with the intention of target
marketing to a specific industry or type of trade
 The collective term for this area of publishing is the trade
press
Trade publications are magazines that cover a particular
industry rather than being designed for consumers.
MAGAZINES UNDER FASHION
Fashion magazines have been criticized in recent years for
featuring extremely thin models in both ads and editorial
content .
 Critics argue that the unrealistic image promoted by these
models can contribute to the development of eating
disorders in young women.
 Several magazines and advertisers have bucked this trend
and feature large-sized models and even ordinary people.
 Other conflicts in the magazine industry include the
blurring of editorial content and advertising, and the
photos and headlines used on covers
Importance of Magazines
Magazines in the twenty-first century are
continuing many of the trends that made them
successful throughout their history, including
building relationships with readers, adapting to
change, being supported by advertisers, and
defining major issues in society. Magazines continue
to be successful in their print formats but are
expanding their content with Web sites and other
electronic offerings.