Chapter Fifteen:
Organizing and Presenting Public
Speeches
Ch15: Organizing and Presenting Public Speeches
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Organization of Oral Communication
 Requires More Explicit Organization
 Benefits from Greater Redundancy
within the Message
 Should Rely on Less Complex
Sentence Structure
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Outlining Speeches
 Formal Outlines
 Key Word Outlines
Microsoft Image
 Working Outlines
Organize Your Speech
http://web.utk.edu/~gwynne/organizing.html
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Organizing the Body of a Speech
 Time Pattern
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Organizing the Body of a Speech
 Spatial Pattern
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Organizing the Body of a Speech
 Topical Pattern
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Organizing the Body of a Speech
 Star Pattern
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Organizing the Body of a Speech
 Wave Pattern
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Organizing the Body of a Speech
 Comparative Pattern
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Organizing the Body of a Speech
 Problem-Solution Pattern
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Organizing the Body of a Speech
 Cause-Effect and Effect-Cause Pattern
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Designing the Introduction
 Get Listeners’ Attention and Motivate
 Dramatic Evidence
 Striking Visual Aid
 Strong Example
 Startling Statistic
Elections belong to the people. It is their
decision. If they decide to turn their backs
on the fire and burn their behinds, then
they will just have to sit on their blisters.
Abraham Lincoln
 Stirring Quotation
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Designing the Introduction
 Present Clear Thesis Statement
 Short, Clear Sentence
 Only Announce Key Idea of Speech
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Designing the Introduction
 Enhance Speaker Credibility
 Mention Personal Experience
 Demonstrate Goodwill and Trustworthiness
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Designing the Introduction
 Preview Speech
 Preview Main Points
 Direct Listeners to Listen along Particular Lines
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Designing the Introduction
 Get Listeners’ Attention and Motivate
 Present Clear Thesis Statement
 Enhance Speaker Credibility
 Preview Speech
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Crafting the Conclusion
 Last Chance to Drive Home Point
 Summarize Content of Speech
 Offer Listeners Final Idea
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Ch15: Organizing and Presenting Public Speeches
Organizing Speeches
Building Transitions
 Words and Sentences that Connect
Ideas and Main Points
 Signposts for Listeners
 May be Nonverbal
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Ch15: Organizing and Presenting Public Speeches
Communication Apprehension
Causes - Situational
 Unfamiliarity
 Unusual Situation
 Being in the Spotlight
 Past Failures
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Microsoft Image
 Evaluation
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Ch15: Organizing and Presenting Public Speeches
Communication Apprehension
Causes - Chronic
 Fear of Communication
 Similar to Fear of
©Dan Cavanaugh
Heights or Snakes
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Ch15: Organizing and Presenting Public Speeches
PRCA
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Ch15: Organizing and Presenting Public Speeches
PRCA
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Ch15: Organizing and Presenting Public Speeches
PRCA
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Ch15: Organizing and Presenting Public Speeches
PRCA
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>83 High Apprehension
55> Low Apprehension
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Ch15: Organizing and Presenting Public Speeches
Presenting Public Speeches
Effective Oral Style
 More Informal than Written Communication
 More Personal than Written Communication
 More Immediate and Active than Written
Communication
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Ch15: Organizing and Presenting Public Speeches
Presenting Public Speeches
Styles of Delivery
 Impromptu
 Manuscript
 Memorized
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Microsoft Image
 Extemporaneous
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Ch15: Organizing and Presenting Public Speeches
Presenting Public Speeches
Practice
 Begin Several Days Ahead of Time
 Rely on Outline
 Practice with Visual Aids
 Practice with Mirror or Videotape
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Ch15: Organizing and Presenting Public Speeches
Communication Scenarios, Wadsworth/Thomson0
Speech of Self-Introduction
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Ch15: Organizing and Presenting Public Speeches
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