Marketing to
Mobile
Steve Kosh - Mohawk
stephen.kosh@mohawkcollege.ca
Why Marketing to Mobile
- What marketing methods do we use to mobile?
Methods to Market to Mobile
Apps
Students’
Phones
Text
Social
Media
Email
Video
Marketing to Mobile
1
Why Market to Mobile
2
Apps on Mobile
3
Texting to Mobile
4
Video on Mobile
5
Email to Mobile
No Social Media today!
Why Market to Mobile
Posters don’t work when heads are down
Digital Signage doesn’t work when heads are down
Face-to-face promo booths don’t work when heads are down
Why Marketing to Mobile
Blended Learning / Distance Ed
- Learning outside the “traditional classroom”
Never step foot on campus!
Why Marketing to Mobile
- 73% of Canadians have a Smart Phones
- 90% of our demographic (18-24) have Smart
Phones
APPS for Mobile
- Do students really want another App?
- Do students know what they want?
- Will shortcut to desktop suffice???
APPS for Mobile
- Save your website to your desktop!
APPS for Mobile
Consideration checklist for Apps
-
Cost
Steps in getting App approved
Red tape with edits to your App
Is it redundant redundant?
- How do friends get in touch on mobile?
Texting to Mobile
Why Marketing to Mobile
- Why can’t we text to Students’ phones?
- Invasive
- Spam
- We don’t have their phone number
I AM HERE TO TELL YOU THAT YOU CAN!
Texting Program
- Implemented in September 2015
- 102% Class Rep Buy In
- Over 2,800 #’s collected
Swift Gateway (Eastern Canada)
www.smsgateway.ca
Video Marketing
CONSIDERATIONS FOR TEXTING
- Must ultra-target (absolutely no spam)
- Building your databases
- Budget
Video Marketing
CONSIDERATIONS WHEN VIDEO MARKETING
- How long in your video?
- Is it mobile friendly?
- Will it play on all phones? (test)
VS.
Email Marketing
CONSIDERATIONS FOR EMAIL MARKETING
- Target
- Limit frequency (what’s acceptable?)
- Verbiage
Email Marketing
- Any other platforms?
MOBILE CAMPAIGN
MOBILE CAMPAIGN
MOBILE CAMPAIGN
MOBILE CAMPAIGN
MOBILE CAMPAIGN
Venn Diagram - Your Title Text Here
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Lorem Ipsum is simply dummy text of the
printing and typesetting industry
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• Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
• Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
• Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
• Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
• Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
• Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
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Lorem Ipsum is simply dummy text of the printing
and typesetting industry.
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Lorem Ipsum is simply dummy text of the printing
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Idea Concept – Your Title Text Here
• Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
• Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
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• Lorem Ipsum is simply
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and typesetting industry.
• Lorem Ipsum is simply
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• Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
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Aim Concept – Your Title Text Here
Lorem Ipsum is simply
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Process – Your Title Text Here
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Scales – Your Title Text Here
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Print master
• Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s,
when an unknown printer took a galley of type and
scrambled it to make a type specimen book.
• It has survived not only five centuries, but also the
leap into electronic typesetting, remaining essentially
unchanged.
• It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and
more recently with desktop publishing software like
Aldus PageMaker including versions of Lorem Ipsum.