from Television
to Twitter:
embracing
technology in
ministry
Terri Martinson Elton
The type of media young people are consuming has changed and become
much more fluid, both in terms of the devices used and the content.
Traditional TV-watching has dropped by 25 minutes a day, although online
and mobile TV viewing more than made up for the drop.
Total TV viewing is at four and half hours a day.
Music (two and half hours), computers (one and half hours) and video games
(a little more than an hour) are the next most popular media.
Computers and mobile devices are the source of the newest activities: Social
networking is the top online activity (22 minutes a day), following closely
by online games (17 minutes) and video sites like YouTube (15 minutes).
Reading, that age-old medium, clocks in at 38 minutes a day. While the
amount of time spent reading print newspapers and magazines has
declined, time spent reading books has remained constant over the years,
the survey found.
http://www.kff.org/entmedia/mh012010pkg.cfm
Kaiser Study
• Over the past five
years, there has been
a huge increase in
media use among
young people ages 8
to 18.
• 2005 = 6 ½ hours (8 ½)
• 2010 = 7 ½ hours (10
¾)
Kaiser Study
• Mobile and online
media has fueled the
increase in media use.
• Today, 20% of media
consumption (2:07) occurs
on mobile devices.
• Over the past 5 years, the
proportion of young people
who own their own cell
phone has grown from 39%
to about 66%. The
proportion with iPods (or
MP3 players) increased even
more dramatically, from
18% to 76%.
Kaiser Study
• Youth who spend more
time with media report
lower grades and lower
levels of personal
contentment.
•
•
•
•
•
•
Three groups:
Heavy users are those who consume more than
16 hours of media content in a typical day
(21%);
Moderate users are those who consume from
3–16 hours of content (63%);
Light users are those who consume less than
three hours of media in a typical day (17%).
47% of all heavy media users say they usually
get fair or poor grades (C’s or lower),
compared to 23% of light media users.
Heavy media users are also more likely to get
into trouble a lot, are often sad or unhappy,
and are often bored.
Access to information
Communication
patterns have
changed.
has changed how young
people think about
information
?
What does this mean
Worldview
is
Focus
multi-tasking is shifting Relationally
the norm!
Technology =
Way of life
Socialization
is changing!
Given this reality,
How do we, the church,
nurture mature Christian
faith in young people?
a look back
how Mr Rogers’ changed
television and how we learn
1954
Sesame Street was conceived in 1966.
theme song
In 2008, an estimated 77 million Americans had watched the series as
children
I Love
You
1987
what happened?
Research combined with (child’s need)
Television combined with (technology of the time)
A mission (of larger community)
what impact has television
had in your life?
learning the faith
teaching and learning,
in our hands
facebook
parker j. palmer:
community, knowing and
spirituality in education
what does this mean for
us in our ministry of
teaching and learning
what it is to be a
Christian?
social media revolution
Social Media - definitions
Media for social interaction, using highly accessible and scalable
communication techniques.
Use of web-based and mobile technologies to turn communication into
interactive dialogue.
Andreas Kaplan and Michael Haenlein define social media as "a group of
Internet-based applications that build on the ideological and
technological foundations of Web 2.0, which allows the creation and
exchange of user-generated content."
Businesses also refer to social media as consumer-generated media
(CGM).
A common thread running through all definitions of social media is a
blending of technology and social interaction for the co-creation of
value.
Social Media - realities
• They are relatively inexpensive and accessible to enable anyone
(even private individuals) to publish or access information, compared
to industrial media, which generally require significant resources to
publish information.
• Here Comes Everybody: The Power of Organizing Without
Organizations is a book by Clay Shirky – who noted a shift taking
place between amateurs and professionals. What happens when people
are given the tools to do things together, without needing traditional
organizational structures?
• Social Media - capability to reach small or large audiences.
Some of the properties that help describe the
differences between social media and industrial
media are:
1.
2.
3.
4.
•
Reach - both industrial and social media technologies provide scale and are capable of reaching a
global audience. Industrial media, however, typically use a centralized framework for organization,
production, and dissemination, whereas social media are by their very nature more decentralized, less
hierarchical, and distinguished by multiple points of production and utility.
Accessibility - the means of production for industrial media are typically government and/or
privately owned; social media tools are generally available to the public at little or no cost.
Usability - industrial media production typically requires specialized skills and training. Conversely,
most social media production does not require specialized skills and training, or requires only modest
reinterpretation of existing skills; in theory, anyone with access can operate the means of social
media production.
Immediacy - the time lag between communications produced by industrial media can be long (days,
weeks, or even months) compared to social media (which can be capable of virtually instantaneous
responses; only the participants determine any delay in response). However, as industrial media
begin adopting aspects of production normally associated with social media tools, this feature may
not prove distinctive over time.
Permanence - industrial media, once created, cannot be altered (once a magazine article is printed
and distributed changes cannot be made to that same article) whereas social media can be altered
almost instantaneously by comments or editing.
Here are some examples of social
media websites:
Social Bookmarking. (Del.icio.us, Blinklist, Simpy)
Interact by tagging websites and searching through
websites bookmarked by other people.
Social News. (Digg, Propeller, Reddit) Interact by voting
for articles and commenting on them.
Social Networking. (Facebook, Hi5, Last.FM) Interact by
adding friends, commenting on profiles, joining groups
and having discussions.
Social Photo and Video Sharing. (YouTube, Flickr)
Interact by sharing photos or videos and commenting
on user submissions.
Wikis. (Wikipedia, Wikia) Interact by adding articles and
editing existing articles.
How will ministry be
present?
what does this mean for
us in ministry?
how have you used social
networking for pastoral
care?
Kaiser Study
1.21.10 | A new study from the Kaiser Family
Foundation found that young people age 8
to 18 are spending more time with media
than ever before: more than seven and half
hours a day—and one hour more than five
years ago.
The type of media young people are consuming has changed and become
much more fluid, both in terms of the devices used and the content.
Traditional TV-watching has dropped by 25 minutes a day, although online
and mobile TV viewing more than made up for the drop.
Total TV viewing is at four and half hours a day.
Music (two and half hours), computers (one and half hours) and video games
(a little more than an hour) are the next most popular media.
Computers and mobile devices are the source of the newest activities: Social
networking is the top online activity (22 minutes a day), following closely
by online games (17 minutes) and video sites like YouTube (15 minutes).
Reading, that age-old medium, clocks in at 38 minutes a day. While the
amount of time spent reading print newspapers and magazines has
declined, time spent reading books has remained constant over the years,
the survey found.
http://www.kff.org/entmedia/mh012010pkg.cfm
Kaiser Study
• Over the past five
years, there has been
a huge increase in
media use among
young people ages 8
to 18.
• 2005 = 6 ½ hours (8 ½)
• 2010 = 7 ½ hours (10
¾)
Kaiser Study
• Mobile and online
media has fueled the
increase in media use.
• Today, 20% of media
consumption (2:07) occurs
on mobile devices.
• Over the past 5 years, the
proportion of young people
who own their own cell
phone has grown from 39%
to about 66%. The
proportion with iPods (or
MP3 players) increased even
more dramatically, from
18% to 76%.
Pew Research
More Research
Americans and their gadgets by Aaron Smith
Oct 14, 2010
OVERVIEW
•
In recent years the digital world has expanded far beyond the desktop, and consumers can now
choose from an array of devices capable of satisfying their need for “anytime, anywhere” access to
news, information, friends and entertainment.
ABOUT THE SURVEY
•
This report is based on the findings of a daily tracking survey on Americans' use of the Internet. The
results in this report are based on data from telephone interviews conducted by Princeton Survey
Research Associates International between August 9 and September 13, 2010, among a sample of
3,001 adults, age 18 and older. Interviews were conducted in English and Spanish. For results based
on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or
minus 2.5 percentage points. For results based Internet users (n=2,065), the margin of sampling error
is plus or minus 2.9 percentage points.
http://pewinternet.org/Reports/2010/Gadgets.aspx
what does this mean for
us in ministry?
how have you used
technology in being a
witness to your faith?
Nurturing Faith in the Midst of
Facebook and iPods
What's a Congregation to Do?