Brunswick High School
“Educating Each for the Benefit of All”
Teacher: Kristy Heath
Week of: September 8, 2015
Subject: Marketing Principles - Skinny
Time(s): 4th Block
Day/Date:
See below
CCGPS Standard(s):
MKT-MP-3
Acquire foundational knowledge of marketing concepts to
understand the scope and impact of marketing on the
economy.
(Teacher Directed)
What are the functions of Marketing?
Tuesday
Wednesday
Thursday
1=Recall
2=Skills
3=Strategic
4=Extended
Friday
Choose a HOT Question.
What differences exist
between...?
Choose a HOT Question.
Choose a HOT Question.
Choose a HOT Question.
Choose an Activating
Strategy.
Alphabet Game
Sentence Starters/Prompts
Four Corners
The Top Ten ______
MLK Holiday
Identify Standard
Identify Standard
Identify Standard
Identify Standard
Identify/Review EQ
Identify/Review EQ
Identify/Review EQ
Identify/Review EQ
Identify and Review
Unit Vocabulary
Identify and Review
Unit Vocabulary
Identify and Review
Unit Vocabulary
Identify and Review
Unit Vocabulary
Assessment Activity
Assessment Activity
Assessment Activity
Assessment Activity
H.O.T. Questions:
Body of Instruction
DOK Level:
What are the differences between goods and services?
Monday
Activating Strategy
EQ:
What is Marketing?
Lecture/Notes
Lecture/Notes
Lecture/Notes
Lecture/Notes
Marketing Functions
Project
Marketing Functions
Project
Marketing Functions
Project
Marketing Functions
Project
Choose a Summarizing
Activity.
The Important Thing
Word Splash
Turn and Talk
3-2-1
Summative: Written
Product
Rubric-Self-Assessment:
Summative: Written
Product
Rubric-Self-Assessment:
Summative: Written
Product
Rubric-Self-Assessment:
Summative: Written
Product
Rubric-Self-Assessment:
Summative: Written
Product
Rubric-Self-Assessment:
Vocabulary Instruction
Vocabulary Instruction
Writing to respond to
text
Writing to respond to
text
Writing to respond to
text
Instructional
Strategies
Differentiated
(Content, Process,
Product)
Summarizing
Activity
(lesson closing)
Assessment/
Student Product
Literacy
Integration
Student use of
Technology
Desktop Computer with Internet acces