What is media? Plural for medium: Something which we use to communicate What is media? Plural for medium: Something which we use to communicate News stations use the medium of TV; an artist uses the medium of paint; a sculptor uses the medium of clay; etc. What is mass communication? One-way communication from a source/sender to a mass of people all at one time. What is mass media? Media that is able to reach a mass (large group) of people at one time What is mass media? Media that is able to reach a mass (large group) of people at one time Elements of Mass Media Linear vs. Non-linear Permanent Portability Types of Mass Media Books / Newspapers / Magazines Music / Radio Comics & Animation Film and Video Books 1. List 5 books you have read recently 2. Identify one book that you think is important for every American to read and explain why? Books -- history • • • • First mass media Made knowledge permanent and accessible 1st 5000 yrs. ago on clay, then paper and ink invented 1400’s Gutenberg invented movable type and printing press Books -- Genres Fiction • • Horror, romance, literature, humor, sci-fi, fantasy, etc. Non-fiction • • Biography, memoirs, autobiography, sociology, history, politics/current events, art, sports, travel, business, etc. Books -- Design elements • • • • Typography Covers Book size Audio Books Books -- Careers • • • • • • • • • Literary agent Author Editor Publisher Proofreader Researcher/fact checker Typesetter Designer/graphic artist Publicist/promoter Music -1. Why is popular music so controversial? 2. Why is music important to you? 3. Describe the different ways you consume music? • • • • • Music -- history 1876 Edison invented the phonograph Berliner invented the album -- a flat disc that could be mass produced 1920’s Radio broadcast live music 1948 -- Columbia records/Peter Goldmark invented the 33 1/3 rpm record Stereo sound mass marketed in 1958 • • • • Music -- history 1947-- Magenetic tape recording allowed for editing (reel to reel) 1964 -- cassette tape introduced and made it mass marketable Made music copyable by consumers 1982 -- Sony invented the CD • • • • • • • • Music Careers Recording artist Production assistant/studio worker Recording engineer Audio control technician Field technician Business manager Sound mixer Music publisher/distributor Comics and Animation 1. Interview someone next to you about their favorite comic strip, comic book, or cartoon. What do they like about it, how long have then read/watched it? What they would improve about it? Comics • Comic Strips -- 1st appeared in 1900s Comics • Comic Books -1930’s; 1938 first issue of Superman and beginning of comic superhero genre Comics • Graphic Novels -- fulllength story and bound Comics • Animation -- combines art techniques of comics with the medium of video/film • • • • • Comics -- elements Panels Balloons Typography Sound Effects Pencils, Inks, Coloring Animation • • • • Animation -- combines art techniques of comics with the medium of video/film 1928 -- Disney’s Mickey Mouse 1930’s -- color film and sound launched animation into pop culture 1930’s and 40’s -- Hanna-Barbera cartoons popular on TV Comics/Animation Careers • • • • • • • Artist/illustrator/writer Syndicate assistant/manager Publisher/distributor Animator/computer graphic artist Video/sound technician Film/video engineer Animation studio assistant/manager Film and Video • Which do you think is more true: film imitates life or life imitates film Film and Video • • • Communal consumption Movie theaters TV’s and VCR/DVD Film and Video -- Genres • • • • • • • Documentaries Feature films -- comedy,horror, drama, thriller, etc. Sitcoms TV drama News Reality TV Music Video Film and Video -- Elements • • • • • • • • • • Script Composition /Cinematography Lighting Editing Dialogue Music Sound effects Special Effects Direction Acting Film and Video -- Careers • • • • • • • • • • • • Actor Talent agent Screenwriter Director/producer Production assistant Make-up artist Costuem designer Camera operator Computer/graphic artist Film/sound/videotape editor Recording engineer Audio mixer