What is media?
Plural for medium: Something
which we use to communicate
What is media?
Plural for medium: Something
which we use to communicate
News stations use the medium of TV; an
artist uses the medium of paint; a sculptor
uses the medium of clay; etc.
What is mass communication?
One-way communication from a
source/sender to a mass of
people all at one time.
What is mass media?
Media that is able to reach a
mass (large group) of people at
one time
What is mass media?
Media that is able to reach a
mass (large group) of people at
one time
Elements of Mass Media
Linear vs. Non-linear
Permanent
Portability
Types of Mass Media
Books / Newspapers / Magazines
Music / Radio
Comics & Animation
Film and Video
Books
1. List 5 books you have read
recently
2. Identify one book that you
think is important for every
American to read and explain
why?
Books -- history
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First mass media
Made knowledge permanent
and accessible
1st 5000 yrs. ago on clay, then
paper and ink invented
1400’s Gutenberg invented
movable type and printing
press
Books -- Genres
Fiction
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Horror, romance, literature,
humor, sci-fi, fantasy, etc.
Non-fiction
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Biography, memoirs,
autobiography, sociology,
history, politics/current events,
art, sports, travel, business,
etc.
Books -- Design elements
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Typography
Covers
Book size
Audio Books
Books -- Careers
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Literary agent
Author
Editor
Publisher
Proofreader
Researcher/fact checker
Typesetter
Designer/graphic artist
Publicist/promoter
Music -1. Why is popular music so
controversial?
2. Why is music important to
you?
3. Describe the different ways
you consume music?
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Music -- history
1876 Edison invented the phonograph
Berliner invented the album -- a flat
disc that could be mass produced
1920’s Radio broadcast live music
1948 -- Columbia records/Peter
Goldmark invented the 33 1/3 rpm
record
Stereo sound mass marketed in 1958
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Music -- history
1947-- Magenetic tape recording
allowed for editing (reel to reel)
1964 -- cassette tape introduced and
made it mass marketable
Made music copyable by consumers
1982 -- Sony invented the CD
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Music Careers
Recording artist
Production assistant/studio worker
Recording engineer
Audio control technician
Field technician
Business manager
Sound mixer
Music publisher/distributor
Comics and Animation
1. Interview someone next to you about
their favorite comic strip, comic book,
or cartoon. What do they like about it,
how long have then read/watched it?
What they would improve about it?
Comics
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Comic Strips -- 1st appeared in
1900s
Comics
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Comic Books -1930’s; 1938
first issue of
Superman and
beginning of
comic
superhero
genre
Comics
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Graphic
Novels -- fulllength story
and bound
Comics
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Animation -- combines
art techniques of comics
with the medium of
video/film
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Comics -- elements
Panels
Balloons
Typography
Sound Effects
Pencils, Inks,
Coloring
Animation
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Animation -- combines art techniques of
comics with the medium of video/film
1928 -- Disney’s Mickey Mouse
1930’s -- color film and sound launched
animation into pop culture
1930’s and 40’s -- Hanna-Barbera
cartoons popular on TV
Comics/Animation Careers
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Artist/illustrator/writer
Syndicate assistant/manager
Publisher/distributor
Animator/computer graphic artist
Video/sound technician
Film/video engineer
Animation studio assistant/manager
Film and Video
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Which do you think is more true: film
imitates life or life imitates film
Film and Video
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Communal consumption
Movie theaters
TV’s and VCR/DVD
Film and Video -- Genres
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Documentaries
Feature films -- comedy,horror, drama,
thriller, etc.
Sitcoms
TV drama
News
Reality TV
Music Video
Film and Video -- Elements
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Script
Composition /Cinematography
Lighting
Editing
Dialogue
Music
Sound effects
Special Effects
Direction
Acting
Film and Video -- Careers
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Actor
Talent agent
Screenwriter
Director/producer
Production assistant
Make-up artist
Costuem designer
Camera operator
Computer/graphic artist
Film/sound/videotape editor
Recording engineer
Audio mixer