David Murphy
Comprehensive Questions
March 29, 2013
Q2: [Methodological]
What methodological approaches can be used to investigate the phenomenon of
media use and mediated user-initiated music learning by Vancouver youth?
The intent of this question is to understand the role of media in young
peoples’ lives. This understanding is essential for educators foundational it is to the
formation of identities and the construction of ideas about many other issues that
effect their lives. Although there are existing studies of youth media use, there has
been little done in the Vancouver area (Kline, 2001). It is my intention to investigate
general media use as well as specific practices around mediated music making and
learning.
Models of media use surveys and audits can be used for developing media
use analysis tools. Examples of these are: The Kaiser Foundation (Rideout, et. al.
2010), the Pew Research Center (Madden et. al., 2013; Madden, 2009) and locally
with the Media Analysis Lab (Kline, 2001). The sample frame can be constructed
using socio-geographic data from the Human Early Learning Partnership (HELP) at
UBC (http://earlylearning.ubc.ca) to identify communities within the Vancouver
School District. The use of this frame will also allow the data collected in this
proposed survey to be analyzed for relationships with the socio-economic and
health data that exist from the HELP project.
The history and methods of audience research can assist in the development
of analysis tools for media use. More than half a century of focused capitalism has
made audience research a very sophisticated and mindful area of study (Schroder,
Drotner, Kline, & Murray, 2003).
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David Murphy
Comprehensive Questions
March 29, 2013
Research Methods, American Statistics Association, Joint Statistical Meetings
(pp. 2683–2690), Salt Lake City, UT.
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