Discussion paper: Social media policies for public libraries
Introduction
Social media describes software tools that allow groups to generate content and
engage in peer-to-peer conversations and exchange of content (examples
include blogs, wikis, tagging, online video, online photo sharing, social
networking sites for example Facebook, Myspace etc). These web-based
technologies provide vehicles to facilitate collaboration and sharing between
Library clients and staff and also client to client. These policies are designed to
be applicable as new web 2.0 tools emerge.
Policy Statement
Purpose
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To facilitate the use of web 2.0 tools for Library purposes
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To integrate these tools with existing communication and information
management processes
Legislative and Policy Framework
Alphabetical list of most relevant legislation
 Copyright Act, 1968 (Cth)
 Spam Act, 2003 (Cth)
 Privacy and Personal Information Protection Act, 1998
 State Records Act, 1998 – including Standards and Disposal Authorities
issued under the Act
 Local Government Act 1993
 Library Act 1939
Also consider your:
 Code of Conduct
 Information and Communications Technology (ICT) Services Policies
Background
Library staff are active in many social media spaces, including those developed
and hosted by other agencies (eg. contributing to Wikipedia entries). The council
may also develop and manage spaces for interaction with residents, clients,
colleagues and also for internal communications and project work.
Accountabilities
Consider the appropriate levels for authorising web 2.0 tools. For example:
Managers and supervisors are accountable for:
 Approving the establishment of new social media spaces (eg. blogs)
Staff are accountable for:
 Authoring, editing and monitoring library hosted social media spaces
Policy
1
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The council’s official website is an integral part of their services. The library
page is representative of both the library and the council. This space is a
formal channel of communication.
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The social media (web 2.0) spaces established by the council and the
library, and those external spaces we choose to engage in, also represent
the council and library. However, these spaces are designed to be
collaborative and interactive engaging the wider community. The council
utilises these spaces in the following ways:
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To point members of the community to our collections and services (eg.
Wikipedia, answer boards, Flickr, Google video) promoting discovery
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To extend the reach of our collections and services
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To create spaces for experience co-creation (eg. interactive blogs to
accompany exhibitions, supporting discussion around local plans and
publications, resources for family history and local history researchers)
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To publish for key audiences
Nothing that contravenes the spirit or the letter of the council’s Code of
Conduct and other policies including the ICT Services Policy is to be
published.
Principles underpinning the use of social networking technology
The following points are adapted from the work of Jason Ryan from the NZ
Network of Public Sector Communicators.
1. Sovereignty: prefer an internally hosted solution, where available, which
allows use of the council domain name to indicate authority and ownership.
2. Access: the site must be web standards compliant (W3C). If it is funded by
the ratepayer, then it should be accessible to all people in the local
government area.
3. Transparency: make it very clear who is posting, and how to contact them,
online and off.
4. Trust: if you are engaging with the public through these media they should
be able to expect a straightforward exchange of ideas and information.
5. Fairness: social media is about reciprocity, if the Library is going to engage
and invite comment then we must accept the good with the bad. Post a very
clear comments policy and stick to it. Don’t delete comments because they
are critical of the council or council policies.
6. Timeliness: post regularly and be prepared to engage people when it suits
them.
7. Openness: share content that is an honest reflection of the council and
library’s position.
8. Ethics: consider the council Code of Conduct and the ICT Services policy
when commenting in the public arena.
9. Participation: engage appropriately similarly oriented communities via
posting comments and emailing other bloggers.
10. Integrity: at all times measure actions against the Code of Conduct. If staff
think they are close to the line with a post, or a comment, check with a
supervisor — or hold off posting overnight to reconsider the wording.
Procedures
Publishing via weblogs (blogs) and wikis
 Establishment of an internally hosted blog or wiki to promote library services
must be approved by the appropriate director or manager.
 External / public comments contributed must be screened by the staff
member responsible for the blog or wiki and any inappropriate comments
removed.
 Permission to post to, comment on or contribute to an existing blog or wiki is
not required as long as the following conditions are observed:
 All staff contributing to work related blogs are to remain aware that the
library is part of council and all staff are bound to abide by the Code of
Conduct and the ICT Services Policy when posting or commenting.
 Contributions must be within the staff member’s area of expertise and staff
must identify themselves.
 Externally hosted blogs or wikis which do not identify the contributor as a
council staff member and do not discuss the council or library would
normally fall outside Code of Conduct guidelines.
Records management
An official file is required for the establishment of a blog, wiki or similar
application. This file should include the following information:
 Brief business case for the proposal describing the purpose, the intended
audience, how it links to the Library strategy and who the
administrator/authors will be
 URL and passwords
Resources hosted on the council domain would be included in regular backup
and archiving. Externally hosted resources are outside the council’s span of
control. Print copies could be added to file for a record.
Privacy
Information published online is in the public domain. Users of council and library
sites are entitled to expect that any information as a result of that use will be
treated within the terms of the council's privacy responsibilities and
obligations. The council’s privacy practices are regulated by the New South
Wales Privacy and Personal Information Protection Act 1998.
Communications
The council’s communications or marketing staff should be alerted to the
establishment of blogs, wikis and other applications initiated by staff. They can
use them as avenues to promote services and also monitor comments to improve
communication and consultation with the community.
Contributing files to sites (eg. Flickr and YouTube)
 Contributing material to an externally hosted site to promote library services
must be approved by the appropriate supervisor or library manager who will
consider issues of provenance and copyright.
 All staff contributing to externally hosted are to remain aware that the
library is a part of council and all staff are bound to abide by the council’s
Code of Conduct and ICT Services Policy when contributing.
 Externally hosted sites which do not identify the contributor as a council
staff member and do not discuss the council or library would normally fall
outside Code of Conduct guidelines.
While specific examples of weblogs, wikis and contributing files to online sites
have been used it is acknowledged that Web 2.0 tools are developing continually.
As new tools appear these general principles should be applied to their use.
Approval
This policy was approved by the Library Manager / ICT Director on
<dd/month/year> for immediate implementation.
Implementation
This policy is implemented on dd/month/year.
Review
This policy will be reviewed in 2 years.
Contact
For further information on this policy
Appendix One
Social media policy references:
Principles for public sector social media (NZ)
http://psnetwork.org.nz/blog/2007/02/19/principles-public-sector-socialmedia/
Updating your social media and staff blog policies (Powerhouse Museum
– April 2008)
http://www.powerhousemuseum.com/dmsblog/index.php/2008/04/14/updatingyour-social-media-and-staff-blog-policies/
Powerhouse Museum’s official blog policy - April 2007
http://www.powerhousemuseum.com/dmsblog/index.php/2007/04/23/powerhou
se-museums-official-blog-policy-april-2007/
Appendix Two
Social Media Checklist for consideration
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Is it a blog, wiki, other (please specify)
Name
Purpose
Link to council strategy
Audience
Hosted internally – intranet internet
Hosted externally – location, please specify url, administration
usernames and passwords
Permanent or temporary – please specify time frame
Where is the resource to be linked on the council / library website?
Author/s and contributors
Moderator for public comments
Authorised by
Official file name and number
Disclaimer displayed
Privacy statement
Disclaimers
All external library blogs and wikis will carry a statement modelled on either of
the following examples:
Example one:
<blog name> is run by the staff of XXX in XXX, Australia.
This site is for discussion purposes only and does not represent the official
views of XXX Council. Any views expressed on this website are those of the
individual post author only. Council accepts no liability for the content of this
site. Please direct any correspondence to <email address>
Example two:
This blog does not represent official XXX Council communications.
Links to external internet sites on Council web pages do not constitute the
council's endorsement of the content of their Web sites or of their policies or
products.