From Farm to School: Improving Small Farm Viability and School Meals SOURCE: “From Farm to School: Improving Small Farm Viability and School Meals ”, CSREES. http://www.csrees.usda.gov/newsroom/impact/2008/nri/07291_farm_to_school.html Carbon footprint labels to capture amount of CO2 emitted during manufacture, distribution and disposal of product SOURCE: http://www.guardian.co.uk/environment/2008/apr/16/carbonfootprints.tesco WHAT THE CARBON FOOTPRINT LABEL MEANS SOURCE: http://www.guardian.co.uk/environment/2008/apr/16/carbonfootprints.tesco SOURCE: Capital Press, November 30, 2007 Wal-Mart promotes sustainable agriculture by promoting the concept of “food miles” • Food in an average U.S. meal travels 1,500 miles before it reaches your plate. • Humans drink nearly 4 quarts of water per day, food requires 2,000 quarts of water to produce • Reducing how many miles food travels saves money, reducing gas emissions SOURCE: Wal-Mart Sustainable Agriculture Fact Sheet - http://walmartfacts.com/_resources/LinksOfInterest/UpdateCounter.aspx?id=37 SOURCE: San Francisco Chronicle, December 1, 2007 SOURCE: Pirog, R. and Benjamin, A.2007. Checking the food odometer: Comparing food miles for local versus conventional produce sales to Iowa institutions. Leopold Center for Sustainable Agriculture, July 2003. http://www.leopold.iastate.edu/pubs/nwl/2003/2003-2-leoletter/odometer.htm SOURCE: Pirog, R. and Benjamin, A.2007. Checking the food odometer: Comparing food miles for local versus conventional produce sales to Iowa institutions. Leopold Center for Sustainable Agriculture, July 2003. http://www.leopold.iastate.edu/pubs/nwl/2003/2003-2-leoletter/odometer.htm Eating local more important than eating organic? SOURCE: Murray, D. 2005. Oil and Food: A Rising Security Challenge. Earth Policy Institute report, May 9, 2005-4. http://www.earth-policy.org/Updates/2005/Update48_printable.htm One-fifth goes to ag production; “The other four-fifths goes to moving, processing, packaging, selling and storing food after it leaves the farm” SOURCE: Murray, D. 2005. Oil and Food: A Rising Security Challenge. Earth Policy Institute report, May 9, 2005-4. http://www.earth-policy.org/Updates/2005/Update48_printable.htm “Food Inc. lifts the veil on our nation’s food industry - exposing its highly mechanized underbelly” SOURCE: “Participant Media's and River Road Entertainment's Food, Inc. Opens 3rd Annual Culinary Cinema of the Berlin International Film Festival”, 2/10/09, Reuters http://www.reuters.com/article/pressRelease/idUS195960+10-Feb-2009+BW20090210 Organic or local? • Willingness of consumer to pay for organic produce about same as for local produce. • Frequency of purchases was different for organic and local produce. • Consumers consider ''freshness'' and ''safe to eat'' as ''very important'' when purchasing locally grown produce. “When you buy fruits and vegetables, how often do you buy locally grown (or organically grown) fresh produce when it is available”’ Local Always 14% Most times 40% Sometimes 38% Seldom/Never 8% Organic 6% 15% 38% 40% SOURCE: Yue, C. and Tong, C. 2009. Organic or Local? Investigating Consumer Preference for Fresh Produce Using a Choice Experiment with Real Economic Incentives. HortScience 44: 366-371. SOURCE: http://www.barfblog.com/blog/141228/10/03/09/nosestretcher-alert-small-farms-produce-safest-food A “new ruralism” movement will take hold, causing the urban-rural divide to fade and intermingling neighborhoods with working farms, bringing people and their food together. SOURCE: Capital Press, September 30, 2010 http://www.capitalpress.com/content/TH-agribiz-future-w-photos “Forget quaint notions of sustainability, then, centered on cheerful things like local foods and compact fluorescent bulbs. If we don’t solve our most pressing environmental challenges, including soil erosion, climate change, peak oil, and increasing consumption of global resources from a growing population, history suggests we won’t survive.” SOURCE: CSA News, February 2011 https://www.crops.org/publications/csa-news SOURCE: International Food Information Council Foundation 2014 Food & Health Survey. http://www.foodinsight.org/Newsletter/Detail.aspx?topic=Taking_the_Pulse_of_America_s_Diet_Findings_from_the_2014_IFIC_Foundation_Food_Health_Survey_&ut m_source=May%2FJune+2014+Issue+of+Food+Insight&utm_campaign=May%2FJune+FI+2014&utm_medium=email