Creative Cloud migration and VIP back-to-school offer for Education
GLOBAL | Partner Version
Updated: July 15, 2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Migration offer with VIP back-to-school promotion for education
•
Offer details:
•
Available to all education Adobe Cumulative Licensing Program (CLP) customers
•
Current Value Incentive Plan (VIP) customers who already qualified for the CLP
migration offer are eligible
•
Save up to 55% through VIP
•
No minimum order requirements
•
Customer message: Act now before August 28, 2015 and take advantage of the
same low pricing for up to three years
•
Regions: Available worldwide
Promotion change as of July 15, 2015: Customers are not required to “pay up front for
three years” to take advantage of this offer.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Opportunity
•
Customers can join now for up to 55% savings and budget predictability
•
Adobe CLP level 1, 2 and 3 customers qualify for savings when purchasing
Creative Cloud through VIP.
•
Customers can take an additional 25% off through August 28, 2015 and get this
same low pricing for up to three years.
•
No minimum order requirements apply.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Key message to customers
Adobe Creative Cloud.
Creative Cloud keeps getting better.
Join now and save up to 55%.
The 2015 release of Adobe Creative Cloud
gives your faculty, staff and students
everything they need to create impactful
content and communications across
desktop and mobile.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Stack savings opportunities
CLP MIGRATION OFFER
Adobe Cumulative Licensing
Program education customers
qualify for
up to 40% savings
VIP BACK-TO-SCHOOL PROMO
+
when purchasing Creative Cloud
through the Value Incentive Plan
Act now and take an
additional 25% off
through August 28, 2015 and get
this same low pricing for up to
three years
Transactional Licensing Program education and nonprofit customers can also
qualify for 25% off for up to three years.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Migration offer and promo scenarios
Licensing
Customer
Solution
CLP-3
Creative Cloud for
education device or
named-user license
CLP-2
CLP-1
EDU & Nonprofit TLP
Creative Cloud for
education device or
named-user license
Creative Cloud for
education device or
named-user license
Creative Cloud for
education device or
named-user license
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Purchasing
Program
VIP Level 4
VIP Level 3
VIP Level 2
Offer
CLP Migration +
3-Yr commit (VIP only)
CLP Migration +
3-Yr commit (VIP only)
CLP Migration +
3-Yr commit (VIP only)
3-Yr commit (VIP only)
VIP
Message
Creative Cloud keeps
getting better. Join
now and save up to
55%.
Creative Cloud keeps
getting better. Join
now and save up to
43%.
Creative Cloud keeps
getting better. Join
now and save up to
34%.
Creative Cloud keeps
getting better. Join
now and save 25%.
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GLOBAL: How to process a promotion order
1. Access Adobe’s electronic form via the partner portal and provide
the following detail:
 VIP contract number that needs status adjustment (create a VIP contract for
the customer to start with)
 Original CLP contract number
 Customer name
2. Submit form through the partner portal.
3. Receive confirmation of status from Adobe within 48 hours.
Download the Migration Promotion Partner Order Process Guide on Adobe
Interactive Guide (AIG) for more detailed information. See localized
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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U.S. and Canada: How to process a migration offer order
1. Confirm your customer is CLP level 1, 2 or 3
 Quote pricing only after you have confirmed your customer is
qualified
2. Enroll your customer in VIP
3. Reseller receives a confirmation from Adobe within 24 hours that
enrollment and leveling have been completed for qualified
customers
4. Reseller must contact customer when qualification has been
confirmed
Download the Migration Promotion Partner Order Process Guide on Adobe
Interactive Guide (AIG) for more detailed information.
http://adobeinteractiveguide.adobe.com/#/en-us/creativecloud/education/main-page
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Next steps
•
•
•
Inform your customers about the CLP migration offer
Review the resources on Adobe Interactive Guide (AIG)
•
Promo customer flyer
•
Promo customer email
•
Promo presentation
Contact your Authorized Adobe Education Distributor for pricing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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APPENDIX
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Education back-to-school offer terms and conditions
VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
Adobe is providing a migration discount to channel partners for current Adobe Cumulative Licensing
Program (CLP) education customers (“Qualified Customers”) that migrate to Creative Cloud for education
(device and named-user licensing, Complete or Single-App annual membership). Adobe is offering the
migration discount to channel partners for Qualified Customers for the initial Value Incentive Plan (VIP)
license term and the first-year renewal. Channel partner may avail itself of the migration discount when a
Qualified Customer licenses Creative Cloud for education and enrolls in the VIP.
For a limited time (June 16 - August 28, 2015), CLP education and Transactional Licensing Program (TLP)
education and nonprofit customers who purchase Creative Cloud for education (device and named-user
licensing, Complete or Single-App annual membership) through VIP qualify for 25% off.
Qualified Customers may contact an authorized channel partner for partner’s migration discount for the
initial VIP education license term and the first-year renewal. Adobe does not set the pricing that channel
partner charges and cannot guarantee any particular discount or price to customer. Channel partner will
determine actual license fees for Qualified Customers. Adobe does not make any guarantees with respect to
pricing offered by channel partners if customer elects to change to a different partner.
Applicable taxes and duties may apply. Additional terms and conditions may apply. Residents or persons in
embargoed countries or countries subject to U.S. or local export restrictions are not eligible.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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