Economic Development &
External Affairs
Anson W Fatland, PhD
AVP for Economic Development &
External Affairs
Director, OIPA
Executive Director, WSURF
Corporate & Foundation Relations
September 13, 2012
Focused on
aligning WSU
strengths with
economic activity
• Economic Development, Seattle, WA
• Corporate and Foundation Relations
• Office of Intellectual Property Administration
• Washington State University Research Foundation
Map of Washington?
Map of Washington v 2.0?
What Washington Really Looks Like
Economic Development
Anson Fatland
Associate Vice President
Economic Development & External Affairs
Economic Development
Office of Intellectual Property Administration
WSU Research Foundation
Corporate & Foundation Relations
Alexis Holzer
Assistant Director
Jennifer Ross
Principal Assistant
Economic Development
Economic Development
Corporate &
Foundation Relations
University contribution to
Economic Development
• Assist Business
• Internally
• Externally
• Educate Workforce
• In the classroom
• In the industry
• Commercialize Research
• Assist faculty
• Protect intellectual property
• Work with industry
Membership Organizations – take advantage!
Applied Learning
• Increase Applied Learning opportunities
Companies will think of Cougs FIRST!
 Increase traffic to CougLink
 Promote WSU’s ‘Top 25’ status
 Mine Puget Sound opportunities for internships
 Student industry tour, employer meetings

• Professional Science Master’s
High wage, sustainable jobs growing in health care
 Industry collaboration to meet employment needs

• STEM mentorship program
 Working with Extension in Pierce
and Snohomish Counties
 Train engineering professionals to mentor middle school
students
APLU – Council on Innovation,
Competitiveness, and Economic
Prosperity
• New set of measures to show WSU’s impact in the
regional economy
 Not
trying to make more work – make current work
more impactful
• Co-chairing Support & Outreach implementation
working group
• Framework for communicating impact with
industry stakeholders
• High degree of coordination within WSU –
Institutional Research and OGRD
Corporate and Foundation Relations
Karin Neuenschwander
Director, Corporate and
Foundation Relations
Esther Pratt
Assistant Director,
Foundation Relations
Joyce Robertson
Assistant Director
Corporate Relations
Scott Newell
Prospect Research Analyst
JUST HIRED!
Jana Fischer
Program Coordinator
In search process
Program Assistant
Functions of CFR
• Match foundation and corporation needs and
interests with WSU’s talented faculty and students
• Service faculty in:
Prospect identification – research options and
alignment
• Proposal coordination and development
• Staff faculty for prospect visits
• Writing and editing proposals and LOIs
•
• Contact us to begin the conversation
Technology Transfer
Where is it today and where can it
go?
Examples of Industry Collaborations
• $400M of North American wood-plastic composites market from
WSU research
• Over $6B annual tree fruit industry in WA - $26M gift in 2012
• WA is one of the most productive wheat growing regions in the
world
• Grape growers create Washington’s $8.6B annual premium wine
grape industry – New wine science center in Richland
• Biofuels research supports aviation industry and positions PNW to
become hub of biofuels – NARA $40M grant in 2011
• SBDC consulting promotes 24% greater sales growth, saved over
900 jobs and created over 500 in 2009-2010 generating a 145%
ROI in 2009-2010
Office of Intellectual Property Administration
and WSU Research Foundation
Sita Pappu, PhD
Biological Sciences
Tom Kelly, MBA
Ag Research Ctr
Brian Kraft, PhD
Physical Sciences
Preeti Malik-Kale, PhD
JOAT
Heather Burke
Business Manager
Kevin Randolph
EIR Manager
Travis Woodland
JD PhD
Engineering
Washington Economic Development
Commission Strategic Plan
• Build A World-Class Innovation Ecosystem
 Harness
Talent
 Invest in Entrepreneurship
– Accelerate Innovation
– Compete for funding
– Change policy
 Modernize
Infrastructure
 Expand International Business
Breadth of IP Portfolio
Computer
hardware/software
3%
Nanotechnology
3%
Electrical/Electronics
Veterinary
4%
Advanced Materials
5%
3%
Biotechnology
22%
Chemistry
5%
Cleantech
5%
Others
6%
Global Human and
Animal Health
15%
Agriculture and Plant
Sciences
14%
Pharmaceutical
7%
Instrumentation/Equipmen
t
8%
2008-2012 Sponsored Research Awards
Research Expenditures and License Income
$220,000,000
$1,100,000
$1,000,000
$200,000,000
$900,000
$180,000,000
$800,000
Research
Expenditures
$160,000,000
$700,000
License Income
$140,000,000
$600,000
$120,000,000
$500,000
$100,000,000
$400,000
2007
2008
2009
2010
2011
Facilitating Collaboration
From Letter to Commerce Secretary Locke, endorsed by 135
University Presidents, April 2011, including WSU
“To facilitate university-industry collaboration, we will:
•Further support programs that facilitate sharing of labs,
facilities, student-faculty teams, and other resources.
•Strengthen strategic investments in university-industry
collaborations aimed at advancing technologies of mutual
interest and renowned research programs, designed to
enhance market-pull of research.
•Develop ways to incentivize and support industry R&D
professionals to collaborate with universities.

Encourage the development of accelerators and public-private
partnerships on or within close proximity to campuses; and find
ways to provide innovation services to new enterprises external
to the university.
Why Should WSU do Tech Transfer?
• Facilitate commercialization of research results for
the public good
• Reward, retain, and recruit high-quality
researchers
• Build closer ties to industry
• Generate income for further research and
education and promote economic development
• Act as a tie-in with entrepreneurship and
innovation programs across academic units
What We Did to Understand the Current
State of Innovation at WSU
• Hired Vantage Point consulting who conducted 27
interviews between June 28 and August 13
• Wanted to gain a candid, institutional perspective
on entrepreneurship and innovation at WSU

Interviewees:
– CVM: Brian Slinker, Bill Dernell, Katrina Mealey, Margaret Black
– CAS: Daryll DeWald
– CEA: Candis Claiborn, Grant Norton, Jim Petersen, Kevin Randolph
– CAHNRS: Dan Bernardo, Kim Kidwell
– VPR: Nancy Magnuson
– COB: Eric Spangenberg, Michael Ebinger
– WSU Spokane: Gary Pollack, John Roll
– WSU Tri Cities: Dick Pratt
– WSURF Board: Mike Schwenk, Laurie Yoler, Ron Howell
– Entire OIPA staff
Interview Results
• No shared view or understanding of the
commercialization mission, vision, or objectives
• Consistent lack of clarity among deans, faculty,
and staff
 Tools
and best practices are missing
• Perceived high-risk to an academic career
 Is
administration willing to address this?
• Missing resources and activities
 Business
planning, corporate connections
• Does WSU have the right organizational model?
• Consistently positive views of OIPA staff
Where is WSU Relative to its Peers?
What to Expect from Commercialization?
• On average:
 One
formal invention disclosure for every $2 million
in research activity
 One U.S. patent application filed for every $5 million
in research expenditures
 One technology transfer or licensing agreement
executed for every $8.5 million in research
expenditures
• Therefore:
 WSU,
with $201 million in research expenditures,
should have 100 (61) invention disclosures, 40 (61)
patent applications, and 23 (15) license agreements
per year.
What are the Key Success Factors?
• Institution-wide culture
• Coordinated solution including entrepreneurship,
OIPA, WSURF, development office
• Long-term vision
 Innovation
to revenue timeline is close to 10 years
• Policy-enabling environment
• Focus on WSU’s core competencies
What Are WSU’s Core Competencies in IP?
IP By College, 2010-2012
1%
8%
Agricultural, Human, and
Natural Resource Sciences
13%
Engineering and Architecture
47%
Arts and Sciences
Veterinary Medicine
Pharmacy
31%
Where Do We Want To Go?
By the end of the decade WSU will be recognized as
a top commercialization institution among its peers
• As measured by:
 Invention
Disclosures
 Patents
 License
Revenue
 Industry-supported Research
– Commercialization
Next Steps
It’s More Than Just Capital
• Produce innovative and marketable technologies
• Coordinated educational initiatives, advisory
services, and connections to industry and outside
partners
• Collaborate with internal and external groups
• Source necessary resources including gifts, grants,
gap, angel, venture, strategic and private equity
• Technology transfer offices to assist in
translational efforts
• Aligned faculty incentives to encourage
entrepreneurship
Von Liebig Entrepreneurism Center
 “..to
accelerate the commercialization of UCSD
innovations…foster and facilitate exchange of ideas
between university and industry…and prepare
students for the entrepreneurial workplace”
– Seed Funding
• From $15,000 - $75,000; ~50% of applications
– Advisory Services
• Work with TTO to evaluate and protect IP, negotiate and
execute license(s)
• Incubation space
– Educational Programs, Lectures and Seminars, and
Conferences
• Venture Mechanics, Enterprise Dynamics, Applied Innovation
• Invention to Venture
Deshpande Center for
Technological Innovation
 “…to
increase the impact of MIT technologies on the
marketplace.”
– Seed Funding
• Up to $250,000 per grant; ~20% of applications
– Catalyst Program
• ~50 volunteers to provide advisory services in technology
innovation and entrepreneurial experience
– Networking and Events
• IdeaStream, Open House, Catalyst Party
– I-Teams
• Open to all graduate students, work to define
commercialization plan and build a company
…the
Results are
Clear
When
Alignment
Happens…
Get involved with Economic
Development
• Partner
Seek industry cooperation in curriculum content,
mentors, coaches, internships
• Innovate
Seek industry cooperation in research, development,
tests, trials, commercialization, market introduction
and adoption
• Create
Work with industry to create value in new
products/services, new jobs, new industries, and
classes of revenue/profit
Thank you!
ansonf@wsu.edu
206-612-2589