INNOVATIONS IN LABOR MARKET INFORMATION
& APPLICATIONS
NATIONAL FUND FOR WORKFORCE SOLUTIONS
JUNE 19, 2012
Robert Holm, JFF
Rock Pfotenhauer, Cabrillo College
PRESENTATION OUTLINE
1.
Why Do We Need Innovations in LMI?
– Dynamic & complex labor markets
– Education spending and debt
1.
What are the Real Time Innovations and What Can They Tell Us?
– Two examples: Health Informatics, Information Technology
– JFF’s Credentials that Work
2. How Can We Use Data to Engage Employers and Impact Programs?
– Cabrillo College tools
– Bay Area Community College Consortium collaboration
3.
Questions, Answers & Resources
2
WHY DO LMI INNOVATIONS MATTER?:
DYNAMIC & COMPLEX LABOR MARKETS
WHY DO LMI INNOVATIONS MATTER?:
DYNAMISM & CREATIVE DESTRUCTION
BLS:
BUSINESS EMPLOYMENT
DYNAMICS
4
NEW JOBS – NEW SKILLS
5
CHURN, CHURN, CHURN IN EVERY SEASON ………
6
WHY DO LMI INNOVATIONS MATTER?:
SKILLS AND CREDENTIALS IN THE U.S. ECONOMY
WHY DO LMI INNOVATIONS MATTER?
– For-profit four-year
institutions: $43,383 in
debt for every degree
– Private non-profit
universities produce
roughly half that
– Similar patterns exists at
two-year and less-thantwo-year institutions
SOURCE: Education Sector, Debt to Degree: A New Way of Measuring College Success, 2011
8
WHY DO LMI INNOVATIONS MATTER?
PRESENTATION OUTLINE
1.
Why Do We Need Innovations in LMI?
– Dynamic & complex labor markets
– Education spending and debt
1.
What are the Real Time Innovations and What Can They Tell Us?
– Two examples: A) Health Informatics, B) Information Technology
– JFF’s Credentials that Work
2. How Can We Use Data to Engage Employers and Impact Programs?
– Cabrillo College tools
– Bay Area Community College Consortium collaboration
3.
Questions, Answers & Resources
10
WHAT IS “REAL-TIME LMI”?
• Data from job postings on Internet job boards, company
websites, and newspapers using web-spidering technology.
• Collected frequently and de-duplicated.
• Parsed to examine hiring requirements: education,
experience, skills, and certifications.
• Pulls out information on current trends, emerging
occupations, and current and emerging skill requirements.
11
Benefits and Limitations of Real-Time LMI
Benefits
Limitations & Caveats
• Continuously updated
• Varying data quality - Job postings
weren’t for analysis
• Actual openings, not estimates
• Allows for occupational skill analysis
• Can identify new and emerging
occupations
• Improve employer outreach and
engagement
• Supplement to traditional LMI, not a
replacement
• Drawing actionable conclusions is
complex
• Duplication of job openings is not
always easily detected
• Some occupations do not use online
job ads for recruitment
12
TRADITIONAL LMI
Benefits
Limitations
• Reliable and robust
• Looking backward/lacking current
labor market perspective
• Consistent and documented
methodologies
• Static/not dynamic
• Time series and regional
comparisons
• Lacks data on current
demand/employers’ requirements
• Public, no-cost distribution
• Does not effectively capture
emerging occupations/skill
requirements/certifications
13
Case Study: Health Care Informatics
•
•
•
•
•
Traditional LMI Source: EMSI
Real-time LMI Source: Burning Glass Labor Insight
Real-time Period: Full year 2011 (Jan-Dec 2011)
Traditional LMI Period: 2012-2017
Geography: United States
1414
Health Informatics (HI) Growth:
What Traditional LMI Doesn’t Show
Traditional vs. Real Time Example
Health Informatics Job Listing
Growth 2007-2011
45%
•
BLS Tracks only 1 HI Occupation:
Medical Records and Health
Information Technicians (SOC 29-2071)
•
BLS shows only 5.3% growth between
2007 and 2011
•
Meanwhile, Real Time Data shows 26%
growth in Health Informatics Jobs
listings
•
39% in Arizona, for the same period!
39%
40%
35%
30%
30%
27%
26%
25%
22%
20%
15%
16%
15%
10%
7%
5%
0%
Source: Burning Glass Labor Insight
Sources
EMSI www.economicmodeling.com
http://www.burning-glass.com/healthinformatics/
15
WHAT ARE THE EMERGING JOB TITLES?
Top Health Care Informatics Job Titles, 2011
Medical Coder
2,907
Medical Records Clerk
2,760
Medical Records Technician
1,173
Clinical Systems Analyst
925
Medical Recoders Roi Specialist
902
Coder
822
Inpatient Coder
675
Coding Specialist
573
Medical Records Coder
561
Medical Biller/Coder
546
Source: Burning Glass Labor Insight
Period: 1/1/11 – 12/31/11
Total Postings:52,323
0
500
1,000 1,500 2,000 2,500 3,000 3,500
16
SKILLS & CERTIFICATIONS IN DEMAND:
Health Informatics
SKILLS
CERTIFICATIONS
•
•
•
•
•
• Registered Health Information
Technician (RHIT - 27%)
• Registered Health Information
Administrator (RHIA - 25%)
• Certified Coding Specialist
(15%)
• Medical Billing And Coding
Certification (7%)
• Certified Coding Associate
(2%)
• Acute Care Certification (1%)
• Epic Certification (1%)
•
•
•
•
•
Medical Coding
Health Information Technology
Icd-9-Cm Coding
Medical Records
Knowledge Of Health Information
Management (him)
Inpatient Coding
Health Information Management
(him) Experience
Health Information
Anatomy
Outpatient Coding
Source: Burning Glass Labor Insight
Period: 1/1/11 – 12/31/11
Total Postings:52,323
17
INFORMING POSTSECONDARY
Source: Burning Glass Labor Insight, 2011
18
Case Study: Information Technology (IT)
•
•
•
•
Traditional LMI Source: EMSI
Real-time LMI Source: Burning Glass Labor Insight
Real-time Period: January 1, 2011 –October 19, 2011
Geography: United States
1919
TRACKING SKILLS (vs. Occupations) DEMAND:
SKILL CLUSTER ANALYSIS
IT Cluster Distribution, U.S.
Programming Development Engineering
1,153,768
Databases And Data Warehousing
1,128,893
Business Intelligence
970,348
Network Administration And Security
803,953
Web Design And Technologies
705,337
Support
581,161
Operating Systems
579,275
General
450,783
Software Testing And Qa
385,315
Mapping Software
3,934
0
200,000 400,000 600,000 800,0001,000,0001,200,0001,400,000
Source: Burning Glass Labor Insight
Period: 1/1/11 – 10/19/11
TRACKING SKILLS (vs. Occupations) DEMAND:
SKILL CLUSTER ANALYSIS
Sub-Cluster
Illustrative Skills and Knowledge Areas
Business Intelligence
SAP; Business Objects; Crystal Reports
Computer Programming,
Development, and
Engineering
C++; Perl; Rapid Application Development
Database Administration & Database Administration; Operational Data Store;
Data Warehousing
Microsoft SQL
Network Administration & Cisco Routers; Computer Networking; Network
Security
Engineering
Operating Systems
Macintosh OS; Operating Systems; Red Hat Linux
Software Testing & Quality
Software Testing; Systems Analysis; TestFrame
Assurance
Support
Computer Repair; Computer Troubleshooting;
Hardware Configuration
Web Design & Technology Dreamweaver; Interface Design; Quark Xpress
Source: Burning Glass Labor Insight
Period: 1/1/11 – 10/19/11
Skill cluster analysis
goes beyond
traditional
occupational analysis
to track job demand
by specialized skill
sets or clusters –
which can be
mapped to education
and training offerings
UNDERSTAND OCCUPATIONS IN TERMS OF SPECIALIZED SKILLS
FROM MULTIPLE SUB-CLUSTERS
Databases
& Data
Network
Programming,
Business Warehousin Administration &
Development,
Intelligence
g
Security
Operating Systems & Engineering
Network Administrators – Required Skills
Perl
Software Development
Python
Tomcat
C++
Linux
Unix
Operating Systems
Solaris
Red Hat Linux
Unix Shell Scripting
Mainframe
System Administration
Cisco Routers
Network Engineering
Citrix
Data Communications
Network File System
Structured Query Language (SQL)
Mysql
Sybase
Relational Databases
Oracle
Ibm Websphere
SAP
Peoplesoft
SAS
SAMPLE
SELECTION
0
200
400
600
800
1,000
1,200
Source: Burning Glass Analytics using Northeast
Consortium Real-Time Jobs Data, Jan-Mar 2011
WHAT ARE THE ADVERTISED IT JOBS
EDUCATIONAL REQUIREMENTS?
Bachelor's degree
6%
High school
7%
Graduate or professional
degree
17%
Post-secondary or
associate's degree
70%
Source: Burning Glass Labor Insight
Period: 1/1/11 – 10/19/11
Who are the top hiring employers in the Cincinnati-Middletown,
OH-KY-IN MSA?
Top Hiring Employers, IT Cluster, Cincinnati MSA
Jan - Oct 2011
IBM
373
DELOITTE DEVELOPMENT LLC
322
KROGER COMPANY
225
CITI
222
GENERAL ELECTRIC COMPANY
195
FIFTH THIRD BANK
184
BELCAN
171
CINCINNATI BELL TECHNOLOGY SOLUTIONS
150
ACCENTURE
100
KING SOOPERS
Source: Burning Glass Labor Insight
Period: 1/1/11 – 10/19/11
Total Postings:13,773
99
0
50
100
150
200
250
300
350
400
24
WHAT ARE THE HIRING IT INDUSTRIES, US?
Retail Trade
Real Estate and Rental and Leasing
Transportation and Warehousing
Public Administration
Educational Services
Information
Health Care and Social Assistance
Finance and Insurance
Administrative and Support and Waste Management…
Manufacturing
Professional, Scientific, and Technical Services
0
100,000 200,000 300,000 400,000 500,000 600,000
Source: Burning Glass Labor Insight
Period: 1/1/11 – 10/19/11
25
IMPORTANCE OF USING MULTIPLE SOURCES
Student Labor Market Outcomes
Traditional LMI
Real-time LMI
Data-driven
Decisions
Employer Verification
26
Supply and Demand Dashboard
Occupation
Annual
2008
Openings
Employment
2008-2018
2008 Percent
2011
Due to
Employment
Replacement
Real Time
2009
Total
Regional
Postings
Completions
1/10-12/10
Registered Nurses
14,501
486
52%
14,693
1,762
931
Nursing Aides,
Orderlies, and
Attendants
10,158
136
74%
10,653
403
128
Home Health Aides
5,536
198
28%
6,372
231
82
Medical Assistants
2,133
60
40%
2,310
335
446
*sample selection
Source: EMSI Complete Employment - 2011.2, BLS, Burning Glass
State of Maine
27
CTW APPROACH TO EMPLOYER ENGAGEMENT
Add Data to Your Employer Engagement Toolbox
•
A means to objectively analyze what employers are requesting
•
Prior to calling on employers for the typical focus group, the research shows that
programs are serious and have done due diligence.
•
Real time helps to keep you more up to date, and to get a more detailed picture of
employers’ needs.
•
Objective: test data against anecdotal experiences shared by employers.
28
CREDENTIALS THAT WORK (CTW)
Curriculum
Modification and
Program
Development
Student Career and
Postsecondary
Guidance
Data Driven
Decisions
Strategic Planning
Gauging Demand
29
ABOUT CREDENTIALS THAT WORK (CTW)
JOB PLACEMENT
• Identify Hiring
Employers
• Find Job Openings
• Connect Students to
Jobs
• Analyze Regional
Demand
• Engage Active
Employers
• Set up Internships
• Obtain Scholarships
CURRICULUM
DEVELOPMENT
NEW PATHWAY
DEVELOPMENT
• Identify Current Skills
Needed by Industry
• Compare to Existing
Offerings
• Setup New Employer
Capstones
• Recruit Hiring
Companies to
Advisory Committees
• Identify Emerging
Skills & Occupations
• Find Hiring Employers
For Interviews
• Form
Recommendations
Based on Market
Demand
• Drive New Curriculum
Investments
30
CREDENTIALS THAT WORK’S
CTW INNOVATORS NETWORK
•
CTW Established an network of 10 community colleges and systems to test, apply &
integrate new real time technologies into institutional decision-making.
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–
–
–
–
–
–
–
–
–
–
Cabrillo College (Aptos, CA)
Cerritos College (Norwalk, CA)
Gateway Community and Technical College (Covington, KY)
Harper College (Palatine, IL)
Kentucky Community and Technical College System Office (Versailles, KY)
LaGuardia Community College (New York, NY)
Owensboro Community and Technical College (Owensboro, KY)
Southeast Kentucky Community and Technical College (Harlan, KY)
Southern Maine Community College (Portland, ME)
Texas State Technical College (Waco, Marshall, W. Texas & Harlingen, TX)
Centers of Excellence, CA
31
PRESENTATION OUTLINE
1.
Why Do We Need Innovations in LMI?
– Dynamic & complex labor markets
– Education spending and debt
1.
What are the Real Time Innovations and What Can They Tell Us?
– Two examples: Health Informatics, Information Technology
– JFF’s Credentials that Work
2. How Can We Use Data to Engage Employers and Impact Programs?
– Cabrillo College tools
– Bay Area Community College Consortium collaboration
3.
Questions, Answers & Resources
32
Rock Pfotenhauer
CABRILLO COLLEGE
Presentation
33
PRESENTATION OUTLINE
1.
Why Do We Need Innovations in LMI?
– Dynamic & complex labor markets
– Education spending and debt
1.
What are the Real Time Innovations and What Can They Tell Us?
– Two examples: Health Informatics, Information Technology
– JFF’s Credentials that Work
2. How Can We Use Data to Engage Employers and Impact Programs?
– Cabrillo College tools
– Bay Area Community College Consortium collaboration
3.
Questions, Answers & Resources
34
QUESTIONS?
35
RESOURCES TO GET YOU STARTED
F
R
E
E
•
Bureau of Labor Statistics: www.bls.gov
•
CareerOneStop: www.careeronestop.org
•
mySkillsmyFuture:
www.myskillsmyfuture.org
•
EMSI (Career Coach):
www.economicmodeling.com
•
Burning Glass Labor Insight/Focus Career
www.burning-glass.com/
•
Monster Government Solutions
www.monstergovernmentsolutions.com
•
Monster
Seemore: http://seemore.monster.com/#/se
emore
•
Wanted Analytics www.wantedanalytics.com
•
Geographic Solutions
www.geographicsolutions.com/index.asp
•
TORQ: www.torqworks.com
MyNextMove: www.mynextmove.org
•
O*NET Online: www.onetonline.org
•
StatsIndiana: www.stats.indiana.edu
•
Census LED:
http://lehd.did.census.gov/led/
•
•
CareerBuilder – Supply and Demand Portal
(free for workforce entities)
www.careerbuilder.com/
36
Learn More About Real Time LMI Tools
http://www.jff.org/publications/education/vendor-product-review-consumersguide-re/1417
37
ROBERT HOLM
JFF, Program Director, Economic & Workforce Development
ROCK PFOTENHAUER
Cabrillo College
TEL 617.728.4446 FAX 617.728.4857 info@jff.org
88 Broad Street, 8th Floor, Boston, MA 02110
2000 Pennsylvania Avenue, NW, Suite 5300, Washington, DC 20006
WWW.JFF.ORG