Week 2
Social Media and Online Identity
Feedback on week 1
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How did you get on?
What are your thoughts on Digital literacies
Did you take the Digital Learner Profile quiz?
What were the results?
Social Media and Online Identity
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What we mean by an online identity
What tools you might consider using
How you manage it
netiquette
What impact it can have
Building your network
Examples
This weeks task
What we mean by an online identity
• What is it and …
• does it really matter?
What is it?
What Google tells
us about you
Task 1 – How discoverable are you?
• Go Google your name
– Can you find yourself and what criteria did you
have to use?
– Was there anything that came back that concerns
you?
– What did it tell you about how you could be
perceived online?
• Put your hand up when your ready!
Does it matter?
How you manage it
• How you use them?
– maximising your presence
– Promoting yourself or your ideas
– Bringing it all together
– Professional VS Private
Maximising your presence
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Have your own website
Where possible make use of .ac.uk addresses
Use your full name
Use a photo of yourself and be consistent in it’s
use across networks
Register on all key sites & complete the profile
information on them
Add links to each from each
Be active, if you have a blog, use it.
Use TAGs appropriately
Promoting yourself or your ideas
Create
Content
Write
about the
content
Link it all
together
Promote
the
content
Charming baker
the artist who shot to fame
Getting the timing right
• We all remember this?
Break
Bringing it all together
Professional vs Private
• Tech vs chickens! & Tech vs Tech!....a tale of
two technologists
What tools you might consider using
• What tools for what purpose
– Blogging – wordpress, blogger, twitter
– Multimedia Podcasting/videocasting/Image sites
– youtube , vimeo, Flickr & Instagram
– Others (FB, Google+, Linkedin)
– Academic tools (Academia.edu,
ResearchGate.net, Mendeley etc)
Facebook stats
• Monthly active users now total nearly 850
million
• 250 million photos are uploaded every day
• 20% of all page views on the web are on
Facebook
• 425 million mobile users
• 100 billion connections
• Zygna’s games revenue is currently 12% of
Facebook’s total income
• 2.7 billion “likes” per day
• 57% of users are female
Stats from http://www.jeffbullas.com/2012/04/23/48significant-social-media-facts-figures-and-statistics-plus-7infographics/
Twitter Stats
• There are over 465 million accounts
• 175 million tweets a day
• 1 million accounts are added to Twitter
every day
• Top 3 countries on Twitter are USA at
107 million, Brazil 33 million and Japan
at nearly 30 million
• Busiest event in Twitter’s history is now
“Castle in the Sky” TV screening 25,088
tweets per second (previous record was
the last minutes of the 2012 Superbowl
with 10,245 tweets per second).
Linkedin
• 2 new members join every second
• USA leads membership at more than 57
million, Europe has more than 34 million
members
• 60% of its members live outside the USA
• In 2011 there were 4.2 billion
professionally oriented searches on the
LinkedIn platform
• LinkedIn now has over 2,116 employees
(at the beginning of 2010 it had only 500)
• The fastest growing demographics are
students and recent college graduates
• Revenues for 2011 reached $522 million
• LinkedIn is the 36th most visited website
in the world
YouTube
• 3rd most visited website according to
Alexa
• 2 billion views per day
• It handles 10% of the internet’s traffic
• Average YouTube user spends 900
seconds per day
• 44% of YouTube’s users are aged
between 12 and 34
• Over 829,000 videos are uploaded
every day Average video duration is 2
minutes 46 seconds
Google+
• It was launched on June 28, 2011
• Google+ reached 10 million users by
July 14, 2011
• 67% of Google+ users are male
• Google “+1″ button is served more than
5 billion times daily
• It is gaining 625,000 users per day
• In less than one day the Google+ iPhone
app became the most popular free
application in the Apple App store
What are positive Impacts?
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Raise profile
Improve discoverability
Builds connections
Builds Trust (people need to know who you
are…re. online learning content)
• Stimulates ideas/creativity
• Gathers feedback
• Demonstrates knowledge &
engagement
Negative
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Time
Misunderstood
Vulnerability/overexposure
Immediate imprint
Negative Feedback
Intrusive/ trivial
IPR/Copyright/Terms of Use/
Security
• What other people say about
you
• Employer contractual rules
http://www.telegraph.co.uk/technology/socialmedia/9089826/Tweeting-about-a-bad-day-could-lose-you-yourjob.html
Netiquette
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What you write
How you respond to others
Site Guidelines
Copyright
Building a Network
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Observe
Participate
Engage
Network
Building your network
• IKEA and Facebook
– UK Store Sleepover
– Malmo’s Facebook showroom
– Australian Wedding
– US ‘Bring Your Own Friends’
– Sleep like a Princess
– Bedroom Makeover
http://youtu.be/0TYy_3786bo
http://vimeo.com/47802351
Activities this week
Consider:
• How online identity is created.
• How to use social media effectively
• Managing your online presence.
• Web safety and Netiquette.