Better Start Bradford
Improving the life chances of children by supporting
families through pregnancy and their earliest years.
The Story So Far …
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Spend on strategic and large scale change in an area of Bradford
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Working with families from conception to 3 years
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Bradford Trident identified as lead organisation
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Successful at each stage of submitting bids
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Application made to Big Lottery for £30-50 million over 10 years
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5 areas succeeded in receiving funding
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Bradford awarded £49 million over 10 years
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Big Lottery funded us as a partnership
Better Start Bradford
Better Start Bradford Area
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The BIG lottery specified a population of 60,000 for the project
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The area chosen covered the wards of:
 Little Horton
 Bowling & Barkerend
 Bradford Moor
Better Start Bradford
Our Children – Better Start Area
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63,375 people
1430 births p/a
22,984 aged 0-17yrs
5,669 aged 0-3yrs
25% White British people
49% South Asian (Pakistan)
2,086 children with lone parent
6,885 aged 0-16yrs living in low income family
Better Start Bradford
Needs
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Highest level of deprivation and child poverty in the district
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Highest child obesity levels in Reception and Year 6
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Lowest levels in district for ‘school readiness’
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Highest infant mortality rates in district
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High accident rates
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High rates of child protection plans and domestic violence referral
Better Start Bradford
The Approach
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Strong community engagement and influence
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Working in partnership across the ‘Better Start Family’
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Joint approach across Early Years, Health Visiting, Midwifery
Services, Voluntary & Community Sector and Primary Care
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Leverage funding showing commitment of partners
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Learning lessons from examples already in place
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Fitting with strategic priorities
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Evidence based and focused on improving outcomes
Better Start Bradford
Making a change
Working in partnership to improve the outcomes for 0-3 year olds
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Social & emotional development
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Language & communication
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Diet & nutrition
Better Start Bradford
Our Workstreams
Bump Start Your Baby
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Baby Buddy app
Doula Project
Baby Steps
Family Links Antenatal
Coping With Crying
Caseload Midwifery
Eat, Live, Love
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HAPPY
HENRY
Community Nutrition Skills
Breastfeeding Peer Support
Preschoolers in the
Playground
Falling In Love With Your Baby
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Incredible Years
Family Links Nurturing
Family Nurse Partnership
Homestart Peer Support
Scrap Magic Play
Talking Together
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Early Language Development
Imagination Library
ESOL+
ICAN
Babies and Bonding
• Perinatal support programme
• Infant mental health
programme
• Northamptonshire baby room
Better Place, Better Start
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Forest School
Pollution Screening
Improving Parks / Play Areas
Growing With Your Baby
Alley Gates
Better Start Bradford
We will …
• Benefit pregnant women, families & young
children
• Identify vulnerable or at risk families at an
earlier stage
• Offer evidence based support and
interventions
• Improve outcomes
• Learn together and work together so we are
flexible as we go along
Better Start Bradford
In the future our children will …
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Be healthier
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Be emotionally resilient
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Be active learners
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Be ready for school with good development
or higher aged 5 years
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Have better nutrition
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Be more active
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Be less obese at 5 years old
Better Start Bradford