Marketing Review:
Sections
1.1
1.2
2.1
1. Each team must select a spokesperson. I will
only accept answers from that person.
2. If another player bursts out an answer, 100
points will be deducted from that team and the
team that has control will advance to the next
question. (No points will be awarded for that
round – the question will be tossed out).
3. A team can only be in control for a maximum
of 3 turns.
4. Ms. K reserves the right to judge answers…
No arguing! 
Marketing
Basics (1.1, 1.2)
7 Functions of
Marketing (1.1)
Economic
Utilities (1.2)
Marketing
Concepts (2.1)
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200
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400
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500
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500
What are goods, services and ideas?
Marketing promotes these three
types of products; two are intangible
and one does NOT have monetary value
Row 1, Col 1
What is distribution?
__________ is another term for
Channel Management.
1,2
possession utility
It would be much more convenient
if the school treasurer
accepted credit card payments.
This would be an example of …
1,3
What is a customer profile?
A ______lists information about
the target market, such as age,
income level, ethnic background,
occupation, attitudes, lifestyle,
and geographic residence.
1,4
What are utilities?
________ are the attributes of a
product or service that
make it capable of satisfying
consumers’ wants and needs.
2,1
What is product/service management?
Obtaining, developing, maintaining,
and improving a product or
product mix in response to market
opportunities is
referred to as _______________.
2,2
What is place utility?
If a company sells products where it is
convenient for the customers
to purchase
them, this would be an
example of _________________.
2,3
What are product, place, price and promotion?
The marketing mix includes the
four basic marketing strategies
called the four Ps:
2,4
What is lower prices?
Marketing activities
increase demand,
and this helps to…
3,1
What is marketing information management?
Getting the necessary information
about customers, trends, and competing
products in order to make good business
decisions is referred to as ______________.
This information is often obtained through
marketing research.
3,2
What is information utility?
Part of The Body Shop’s
marketing strategy
is to state that they do not test
their products on animals.
This is an example of:
3,3
What is a market?
All potential customers who share
common needs and wants, and
who have the ability and
willingness to buy the product,
are considered a ____________.
3,4
What is marketing?
The process of planning, pricing,
promoting, selling and distributing
ideas, goods, or services to create
exchanges that satisfy customers is
referred to as _______________.
4,1
What is promotion?
The effort to inform, persuade, or
remind potential customers about
a business’s goods or services is
referred to as _______________.
4,2
What is time utility?
The EHS treasurer is open for students both
before school and after school and during both
lunches in order to make it more convenient
for students to pay dues and fees.
This is an example of ________________.
4,3
What is a target market?
A specific group of people who
you want to reach through your
marketing program is known
as the ____________.
4,4
What is the marketing concept?
The _________ is the idea that
business should
strive to satisfy customers’
needs and wants
while generating a profit for the firm.
5,1
What is selling?
A sales associate is available
to help you try on shoes, determine
the best fit, and answer questions
about the various brands offered.
This falls under the marketing
function known as _______________
5,2
What is form utility?
POM Wonderful makes a juice that
is 100% pomegranate juice,
and also makes a 100%
blueberry & pomegranate juice.
This is an example of _________.
5,3
What is market share?
In 2012, Android’s __________
for Smartphones was at 51%.
In other words, it held 51% of
total sales generated by all
companies competing in the
Smartphone market.
5,4
BONUS QUESTION:
• What is the “Fifth P”?
• PEOPLE