Success – BASF‘s Approach
to Sustainability in Customer
Interaction
European Chemical Regions Network (ECRN)
29./30.11.07 Ludwigshafen
Dr. Uwe Gauglitz
The Four Strategic BASF Guidelines
for Long-term Success
Earn a
premium on our
cost of capital
Form
the best team
in the industry
Help our
customers to be
more successful
Ensure
sustainable
development
Responsible Care®:
Part of Corporate Goals
 BASF assumes responsibility for safety, health and environment
beyond what is required by legal regulations.
 The company asserts its claim to maintain and help shape
the political background conditions that secure
competitiveness.
 As the world’s leading chemical company,
BASF sees itself as having a special responsibility
to implement international strategies and standards
within its own company.
 BASF`s environmental balance reflects the
success of intelligent energy and waste
disposal concepts that reduce CO2 emissions
and conserve resources.
One of the key challenges of Responsible
Care® is…
…the promotion of
RC goals within
the whole value
chain
Success – Adding Value through
Sustainability
 Success bundles BASF‘s Responsible
Care® expertise in the fields of
sustainability management, health, safety,
and environment.
 This expertise is based on decades of own
strategic and operational experience, as
well as more than 350 projects with
customers and suppliers.
 Together with our products, we offer that
expertise to our customers and
suppliers.
The goal of Success
We want to…
 increase and spread sustainable
development beyond our internal activities.
 help our customers to be more successful.
 create enduring customer partnerships by
working together for sustainable development.
 Provide an additional differentiation factor
and new market opportunities
… create business value for both parties: a winwin situation
Success Service areas
PROCESS: “We assist you in optimizing your processes”
 Waste Management
 Wastewater Treatment
 Energy Consultancy
 Health and Safety at the Workplace
 Emergency Response
PRODUCT: “We analyze your product potential“
 Environmental trace analysis
 REACH Consultancy
 Hazardous Substance Management
 Toxicology and Ecology
 The Eco-Efficiency Label
STRATEGY: “We support your strategies“
 Sustainability Management
 Eco-Efficiency Analysis
 Energy Efficiency
 Climate Protection
Examples of customer partnership projects
Eco-efficient milk
packaging
Environmentally
friendly
wastewater
treatment
Reduction of odour
nuisance
Need
Need
Need
A client from the automotive
industry introduced a new
coating process which caused
an additional 150.000 liters of
wastewater per day.
A dairy producer is looking for
the most ecological and
profitable milk packaging
solution.
An Italian customer was faced
with massive complaints from
neighbours and the authorities
about an odour nuisance
arising from his plant.
Our Contribution
Our Contribution
Our Contribution
The BASF wastewater experts
developed a system to solve
the problem - as a result the
automobile manufacturer could
switch to the new coating
process as scheduled.
BASF‘s eco-efficiency analysis
contributed to the political
decision to exclude certain
plastic containers from the
deposit system.
With BASF’s support technical and
organizational improvements could
be identified and implemented. The
odour was eliminated and good
relations with neighbours and
authorities were restored.
Conclusions
Potential for
further Success
More than 350 projects since the beginning of the
Initiative
Broader
customer
interaction
We spend more time with our customers and
suppliers with a non product price related topic…
better understanding of our customers and
suppliers
Promotion of
Responsible
Care®
Strive the promotion of Responsible Care®
through the value chain and translate it into
business opportunities
Contact information
BASF Aktiengesellschaft
Success-Info-Point
D - 67056 Ludwigshafen
Telephone:
+49 621 60 79777
Fax:
+49 621 60 6679777
Email:
success-team@basf.com
Web:
http://www.basf.de/reach
What are the main service
areas within Success?
Product Safety/ Chemical Policy, REACH
Experimental Toxicology and Ecology
Emissions, Ambient Air Concentrations, Environmental Analysis
Waste Management
Soil Protection and Ground Water Pollution
Wastewater
Energy Generation, Energy Conservation
Emergency Response
Distribution Safety
Authorizations, Statutory Regulations
Safety, Health at the Workplace
Sustainability
The REACH Approach
REACH
The new EU chemicals regulation
for the Registration, Evaluation
and Authorisation of Chemicals
(REACH) came into force
on June 1st 2007
REACH applies to all companies
manufacturing, importing or using
chemicals.
The REACH System
 Objective:
Used
substances
>= 1 t/a
Registration of all existing substances on the market  1 t/a (approx. 30.000)
within 11 years
Registration
• Technical dossier
• for  10 t/a: Chemical
Safety Reports
Evaluation
Known
substances
Authorisation
Evaluation of the
data by the central
agency and
national authorities
Authorisation for special uses of CMR 1+2*,
PBT*, vPvB* and other substances “of similar
concern” (e. g. endocrine disruptors)*
*CMR: carcinogenic, mutagenic, reprotoxic
*PBT: persistent, bioaccumulative, toxic
*vPvB: very persistent, very bioaccumulative
*endocrine disruptors: influencing the hormonal system
Timelines of REACH
1 June 200830 Nov 2008
Registr.
Pre-registration
Entry into
force
Evaluation
Registration
>/= 100 t/a Registration
 1000 t/a,
 CMR 1+2 ( 1 t/a),
 R50-53 ( 100 t/a)
End of
„Phase-in“
Evaluation
Registration
Registration
>/= 1 t/a
Eval.
Authorisation / Restriction
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
REACH services for customers as:
manufacturers or importers
If the customer is a manufacturer or importer of chemicals within the EU, all
substances must first be preregistered, then registered. Applications of
certain substances require authorisation.
 Information
 Assessment of current situation
 Examination of available documents e. g.
 Preregistration
safety data sheets
 Registration
 Testing
 Authorisation


Assessment
Drawing up of the chemical safety report


Drawing up of authorisation documents
Implementation of a socio-economic
analysis
REACH services for customers as:
downstream users
As a downstream user of chemicals in the EU, it is usually sufficient to verify
whether your use is covered in the extended safety data sheet. You must
also adhere to the risk reduction measures described there (e. g. protective
equipment, local exhaust ventilation)
 Assessment of current situation
The downstream user decides whether he
…. informs his supplier for assessing the use and including it in the safety
data sheet;
 Communication with supplier and training if necessary
 Assistance for the supplier with fulfilling his REACH obligations
or
…. would like the use to be assessed independently of the supplier;
 Assessment of uses
 Support when communicating with authorities
The Success - Team
Dr. Uwe Gauglitz
Head of Success Services
Dr. Andreas Kicherer
Success Team Leader
Dr. Ana Alba Pérez
Dr. Susanne Demharter
Management Success Services Marketing REACH Services
Monika Schreiber-Dünges
Management Success Services
Annette Kunde
Head of Business Model Development (BMD)
Eva Kratzer
Business Model Develop.
Peter Kölsch
Marketing REACH Services
Anne Haunhorst
Business Model
Develop.
Tanja Dreyer
Success-Info-Point
Success provides BASF‘s EHS experts for
external customers
Business
Unit A
Success-team
customer
Administration,
offer
Business
Unit B
service
Service
Production
site 2
Production
site 1
Experts
Experts
Experts
Coordination
Experts
EHS-Functional Unit