Identification
Prerequisites
Language
Compulsory/Elective
Required textbooks and
course materials
Subject
(code, title, credits)
Department
Program
(undergraduate,
graduate)
Term
MKT 840 Marketing Management - 3KU/6ECTS credits
Instructor
E-mail:
Phone:
Classroom/hours
Elnur H. Huseynov
elnurhuseynov@gmail.com –
ehuseynov2011@ada.edu.az
050 270 66 89
Bashir Safaroghlu 122, Room # 42, TUE, 19:00:21:00
Office hours
Upon contact
Economics and Management
Graduate
Spring, 2012
ECON 830: Managerial Economics
English
Compulsory
Core textbook:
Marketing MarketingbyPhilipKotler, 13th edition, 2010
Course website
Course outline
Course objectives
Learning outcomes
Teaching methods
Evaluation
Policy
Marketing management is a course which was thoroughly prepared and expected to be
meticulously implemented within next several weeks to meet your requirements in
learning the basics of marketing thinking. The course provides knowledge on
marketing management for problem solving through case analysis and marketing
management process and planning. Other topics covered are: consumer market: buyer
behavior; market segmentation and product positioning; product strategy; pricing,
price adapting’ global market.
The goal of this course is to encourage current and future executives, managers and
strategist to rethink the way that they view marketing strategy. The course presents a
customer-centric view of marketing. This new view of marketing focuses on how
firms can create tangible relationships with their customers. These customer
relationships are created by using a wide range of online and offline marketing levers
with a key emphasis on how the Internet can enhance customer relationships.
X
Lecture
X
Group discussion
Experiential exercise
X
Case analysis
Simulation
Course paper
X
Others
Methods
Date/deadlines
Percentage (%)
25
Midterm Exam
Case studies
10
Class Participation
10
Assignment and quizzes
5
Class attendance
15
Presentation
35
Final Exam
Others
100
Total
Class participation shall mean active participation i.e. asking and answering the
question, contribute with insights and feedback, demonstrate willingness and
Week
Date/Day
(tentative)
1
12.02.2013
2
3
4
6
7
8
9
10
11
12
13
14
15
19.02.2013
26.02.2013
05.03.2013
12.03.2013
19.03.2012
02.04.2013
09.04.2013
16.04.2013
23.04.2013
30.04.2013
07.05.2013
14.05.2013
21.05.2013
16
to be announced
dedication to be part of an overall class discussion.
Class attendance shall mean physical presence in the classroom.
Group presentation shall mean presentation delivered by a group of students in a team
work spirit by analyzing the chapters assigned in an interactive academic way.
Tentative Schedule
Topics
Textbook/Assignm
ents
Defining Marketing for the 21st century and Developing
Marketing Strategies and Plans
Gathering Information and Scanning the Environment
Conducting Marketing Research and Forecasting Demand
Creating customer value, satisfaction and loyalty
Analyzing consumer and business markets
Creating brand equity and crafting brand positioning
Dealing with competition
Midterm
Setting Product Strategy
Designing and Managing Services
Developing pricing strategies and programs
Managing retailing, wholesaling and logistics
Managing Mass and Personal Communication
Introducing New Market Offering and Tapping into global
markets
Final Exam
Chapter 1,2
Chapter 3
Chapter 4
Chapter 5
Chapter 6-7
Chapter 9-10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 16
Chapter 18-19
Chapter 20-21