You may not recognize our name, but you know and use our products.
Over the past 50 years, ASO has become the market leader in producing high-quality consumer wound
and health care products which are now the preferred choice for consumers in the USA and abroad.
ASO products are primarily sold under the brand name of mass merchandisers, food & grocery retailers,
drug store chains, as well as distributors in professional medical markets. ASO has partnered with these
retailers to provide high quality products with innovative brand strategies which build store brand value,
increase returns, and enhance market share in the categories of products we provide.
In March of 2014, ASO was selected as Wal*Mart’s supplier of the year besting all other branded
companies and private label suppliers in the health and beauty care category. Our success is directly
attributable to ASO’s talented employees who innovate, create and support the highest quality products
within our marketplace at the best possible price and value for the consumer.
We are currently seeking a Director of National Accounts – Retail.
Reporting to the VP of Sales & Marketing, the Director of National Accounts – Retail will be
responsible for leading innovate sales initiatives and providing exemplary customer service that optimize
growth opportunities while maintaining or exceeding profitability objectives in national general mass, food,
drug or dollar channel accounts. Position will hold complete P/L responsibility for accounts assigned.
Key Responsibilities:

Develops, manages and attains retail sales budget for assigned retail accounts - holds P/L oversight
for assigned accounts.
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Drives gross and incremental sales in assigned accounts utilizing sales strategies and objectives
established to increase retail market share, maximize sales revenues while increasing profit margins
and ensuring excellent customer service.
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Ensures on-going, market focus of assigned accounts to build strong relationships with customers
and brokers in order to maintain/establish the credibility required to keep the business of customers
even during times of risk.

Directs sales account management of assigned accounts including customer service programs that
ensure meeting customer needs on a timely basis and satisfaction measurements are implemented.

Resolves customer / vendor challenges in response to market opportunities and threats adapting to
the needs of the customer / vendor.

Develops and recommends product positioning, packaging, and pricing strategies to produce the
highest possible long-term market share.

Increase business in existing accounts by carrying out innovative promotions and expansion of
product distributions.

Identifies and pursues new business opportunities

Evaluates competition and market to determine appropriate strategies to grow/maintain position while
supporting company mission.

Uses and updates customer database, carrying out sales reporting programs, and conducts customer
business line reviews.

Develops relationships with brokers of record, providing motivating goals and objectives, and may
negotiate contract terms and conditions for major services.

Drives forecast accuracy working with internal departments to resolve challenges, provides necessary
support in updating when required.

Other duties as assigned.
Key Competencies:

Entrepreneurial, can-do attitude continually looking for ways to break through growth barriers

Change agent to drive improvements while building strong internal and external relationships.

Motivated by challenges and possessing the ability to solve them

Passionate about driving product growth by better meeting consumer needs

Confident decision maker with emphasis on detail and data

Ability to craft vision and strategy and make it come to life with actionable plans

Strong analytical, decision making, influence, and communication/presentation skills

Ability to work independently (self-motivated) and complete projects within required timeframes
Education & Experience:
BA or BS degree in business with an emphasis in sales & marketing or similar field required. Masters
degree (MBA, MA, or MS) or its equivalent, preferably with an emphasis in Marketing preferred. 5+ years
field sales experience in consumer products sales in retail channels required including 3+ years
experience managing major regional and/or national accounts (general mass, food, and drug). Prior
experience in private label sales highly preferred. Career path should demonstrate a successful history
leading / executing sales and marketing strategies including the launch of new consumer products.
Relocation to the Sarasota/Bradenton, FL area is required. Travel up to 50%
As a global growing company, ASO is committed to cultivating an entrepreneurial, respectful and
engaging work environment that inspires a diverse team of employees to thrive professionally and make a
direct contribution to the customers we serve. At ASO, we believe our employees are what differentiates
us as a company - Our employees make the difference!