Digital Centers Internship
ALYSSA NASCA
DIGITAL SOCIAL SCIENCE CENTER
SUPERVISORS: ASHLEY JESTER
MARY GIUNTA
Introduction
 M.A. student in cultural
anthropology
 Thesis Topic: The
significance of Lady Gaga
and her Little Monsters as
a predominantly online
sub-culture.
 Three Main Sections:



American reliance on the
nuclear family
The productivity of monsters
The new ways of being and
relating offered by the social
media platforms
NVivo and Anthropology
Ability to easily code
qualitative data:
 Interviews
 Video
 Audio
 Pictures
Applications to
ethnography:
 Discovering themes and
connections from interviews
 Organizing field notes and
project materials
 Ability to create and export
thoughts and/or notes about
your data to your thesis
Image from NVivo User Guide
Homepage
Issues Encountered
 Terminology
 Understanding the uses of
different queries
 Understanding how to get
the most out of Nvivo
Guides Currently
Available:
 Visually unappealing
 Overwhelming amounts of
information in small fonts
 Unclear about how and
why certain tools were
useful
It was a bit frustrating at first!
NVivo User Guide
Goals of this Project:
 Easy to navigate
structure (designed to
match NVivo’s structure)
 Informative enough for a
novice
 Succinct enough for a
quick refresher
 Clear to understand and
pleasing to view
 http://library.columbia.e
du/indiv/dssc/nvivo_gui
de.html
In Conclusion
 The website will be fully
up and running by midJune
 Any feedback or
suggestions will be
greatly appreciated
Thank you!