MODELING THE WAY
AUDIENCE, VALUE DISCIPLINE
EXECUTIVE DIRECTOR & CEO LIZ LUCAS
July 16-17, 2012
Soroptimist International of the Americas
Audience, Value Discipline
SIA Board-Directed Target Audiences
 Downstream
 Upstream
 Midstream
Soroptimist International of the Americas
Governor’s Round Table
July 16-17, 2012
Audience, Value Discipline
In all SIA countries, we should focus on:
 Upstream
Audiences:
disadvantaged women, Soroptimist members & donors
 Downstream
Audiences:
the media
Soroptimist International of the Americas
Governor’s Round Table
July 16-17, 2012
Audience, Value Discipline
Specific Audiences by Country
 United
 South
States: community colleges, financial aid offices
America: public at large
 Korea: social
 Japan:
workers
civil servants/social workers
Soroptimist International of the Americas
Governor’s Round Table
July 16-17, 2012
Audience, Value Discipline
Four Types of Value Discipline
 Operational
 Customer
 Program
Excellence
Excellence
Excellence
 Influential
Excellence
Soroptimist International of the Americas
Governor’s Round Table
July 16-17, 2012
Audience, Value Discipline
Operational Excellence
 Optimizes
 Reduces
business processes
operating costs
Soroptimist International of the Americas
Governor’s Round Table
July 16-17, 2012
Audience, Value Discipline
Customer Excellence
 Builds
close relationships and loyalty with
customers
 Customers
continue to come back
Soroptimist International of the Americas
Governor’s Round Table
July 16-17, 2012
Audience, Value Discipline
Program Excellence
 Best
programs in the social issue addressed
 Relentless
pursuit of new solutions
Soroptimist International of the Americas
Governor’s Round Table
July 16-17, 2012
Audience, Value Discipline
Influential Excellence
 The
organization is seen as the go-to,
trusted source and advocate for policy decisions
 People
hold them in high esteem
Soroptimist International of the Americas
Governor’s Round Table
July 16-17, 2012
Audience, Value Discipline
Program Excellence
 The
ability to innovate and provide programs
that are new and cutting edge
 To
improve the lives of women and girls
so they can take control of their lives
and live their dreams
Soroptimist International of the Americas
Governor’s Round Table
July 16-17, 2012
Audience, Value Discipline
Thank You!
We will now take a 10 minute break.
Soroptimist International of the Americas
Governor’s Round Table
July 16-17, 2012