0 Blue you have missed out:
0 What is Primary Research – examples of primary
research techniques – pros and cons of these
0 What is Secondary Research – examples of secondary
research techniques – pros and cons of these
0 You must go through and EXPAND on these notes,
please ask for the media book to help
Methods of Research
0 Primary Research
0 Secondary research
Primary Research
0 Research to obtain new information using techniques
like interviews, questionnaires and focus groups.
0 These methods of research are good because you can
take the feedback given from your target audience and
change your product to appeal to them. Its reliable,
specific to your research and quite rich.
0 A downfall of these methods is that once you have
changed your product it may be too focused on that
small minority of people. It also can take a long time
and can be quite expensive.
Primary Research
Focus Group
This is an example of four different focus groups all
talking about separate products. For example the first is
about mobile phone packaging. They talk about what
they like and dislike about it, then the distributer of the
product will take in the information they have gathered
and change the product to suit the customer. The focus
group can be quite a niche audience.
Secondary research
0 Involves the use of data that already exists in books,
journals, photo albums and libraries, archives and on
the internet.
0 This method is good because it is easy to find
information and helps you to make your product to fit
the needs of the customers.
0 This is useful because they can find out the exact amount of people that view
certain channels at a certain time, and compare to the same time the previous
year and see what has changed. you can find this information on BARB
broadcasters audience research board.
Types of research
0 QUALITATIVE DATA
0 QUANTITATIVE DATA
0 AUDIENCE RESEARCH
0 MARKET RESEARCH
0 PRODUCTION RESEARCH.
0 PHSYCOGRAPHICS
0 DEMOGRAPHICS
QUALITATIVE DATA
Is a field of enquiring applicable to many disciplines and
subject, the aims to gather in depth understanding of
human behavior. A qualitative method investigates why
and how decisions are made.
QUANTITATIVE DATA
0 are research techniques used to gather quantitative
data. Quantitative analysis can be measured as, How
many, how long and how much, I can find this kind of
information by going on BARB (British Audience
Research Board), this is useful because it helps to get
specific results. E.g. channel views
AUDIENCE RESEARCH
0 Using a wide minor of statistical information and data
to gather information on what the audience likes and
dislikes and what sells to them.
MARKET RESEARCH
0 The action or activity of gathering
information about the competition and
the industry.
PRODUCTION RESEARCH
0 The preparation of making a product by finding out
who is the best suppliers/how much it will cost to
make the product so that it benefits you.
DEMOGRAPHICS
0 The statistical data of a population, especially
those showing average age, income, education,
etc.
PHSYCOGRPHICS
0 The use of psychographics to determine the at
titudes and tastes of a particular segment of a
population.