EDUTAINING THE CAREER
EDUCATORS…WITH PIRATES
Cannexus 2009
John Horn | Career Manager & Piratologist | UBC*
*disclaimer
*This University
*The
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Columbia
be a lotand
of information.
the Sauder School
Even some
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recognize
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Piratologist.
and, probably,
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multi-task.
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institution
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does, however,
is hyper-linked
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Career
when Masters
it’s posted
program.
on the
Cannexus website. john.horn@sauder.ubc.ca
Introductions and Overview
“John is a pleasure to
work with...regardless of
the task. I would
recommend John to any
team looking for a
dynamic, hardworking,
energetic, pirate loving
leader.”
+
“where
+ the hell is+ Merville?”
- Howie Outerbridge,
Director, UBC Career
Services
“John Horn has super
powers. Here they are:
#1 Super Giggle.
#2 Intergalactic flight
(without leaving the
room).
#3 Dental hygiene.
= history nerd
= career educator
-
- David Sovka, Director of
Marketing, Camosun College
-
+
+
+
= community
passion
Some Johnisms
My Modest Proposal for Today

Let’s collect ideas from
everywhere and use
them to build
community; because
that’s a beautiful thing.
My Classroom Policy


“No stone throwing
regardless of housing
situation.”
Let me explain.
Learning Outcomes
The style and
content of this
presentation
are very
important for
your learning
and personal
and
professional
development!
By the end of this workshop learners will be
able to…





Identify at least three different pirates
Talk like a pirate
Define the humourous pedagogy of “edutainment”
Comprehend the power and dynamism of social
media as it relates to the career education
classroom (not to mention some basic “best
practices” for use of this supercool medium)
Apply “tips and tricks” on laughter and learning
Why Pirates are Important



Jeremy Phan and the University of Chicago
Jack Sparrow and the University of Victoria
Fiona Walsh, Sauder and The Weekly Gumboot
Democracy




The Articles of Piracy
Over one hundred years
before the French
Revolution, democracy
existed on Pirate ships
Health Insurance did too
Classroom collaboration
and the democratic
nature of students today
Race & Culture




The community on a
pirate ship
The other options
Dr. Mark Pope and
20% growth of visible
minorities in Canada
What will be
happening by 2012?
Environmental Stewardship



Pirates never built their
own ships or made their
own weapons
Only one pirate in
history commissioned a
new ship (it sucked)
The world is changing,
we need green leaders
Please, introduce yourself!
SOME PIRATE TERMS

“Arrgh” = “hello” or “I
agree” and “uh-oh”
“Ahoy” = “greetings”
“Avast” = “Stop!”
“Grog” = “Rum”
“Wench” = “Woman”
“Scurvy Dog” = a
biting insult, unless your
Captain likes you!

You have five minutes to meet your
colleagues, name your table/ship,
vote for a captain and have her/him
introduce their crew to the group.
Pirate Introduction Script:
 Ahoy!
I be Cap’n ________! These
scurvy dogs ____, ____ an’ ____ be the
crew o’ the _______. By the turn o’ the
hourglass, we be peerin’ into the deep to
learn _________. Arrrgh!
JOHN, WHAT’S THE POINT?
Consider yourselves engaged…
Defining Edutainment


Edutainment (also educational entertainment or entertainmenteducation) is a form of entertainment designed to educate as well as to
amuse. Edutainment typically seeks to instruct or socialize its audience
by embedding lessons in some familiar form of entertainment: television
programs, computer and video games, films, music, websites, multimedia
software, etc. (Wikipedia.org)
Edutainment combines education and entertainment into an engaging
method of instruction that incorporates humour and media using a Web
2.0 platform. It embraces truthiness, encourages collaboration in the
classroom and motivates students to have fun with it as they learn. (John)
Relevance to Student Engagement




The story of when Camosun College embraced
Piratology and a unique kind of engagement
“Humour is a catalyst for classroom ‘magic’, when
all educational elements converge and both
teacher and student are both excited about
learning.” (Kher, Molstad, Donahue: 1999)
The hypertext mind, scanning, multi-tasking, and
distributed cognition (Henry Jenkins)

Participatory learning is more meaningful

People + computers = collective intelligence
FUN FACT: Do you hate texting? Last year in
Japan, five of the top 10 best-selling novels were
written on cell phones. LOL!
Relevance to Career Education




Students rank Career Centres as second to last in terms of places to go to
find resources for their work search (From Learning to Work, 2006)
 Parents: 35%
 Career Centres: 19%
Is Career Development a “dread course”?
 Most common “dread courses” are statistics, methodology and maths
 John’s story about discipline and cover letters
Humour means recall and retention
Who should educate young people about online brand management?
 Social networking sites (Facebook, LinkedIn, Twitter, MySpace)
 Eportfolios and reflections on learning
FINDINGS AND DATA
Laughter and Learning




Psychologically, the effects of humour and laughter have been
shown to reduce anxiety, decrease stress, enhance self-esteem,
increase self-motivation, bolster mental sharpness, and engage
learning by creating a positive emotional and social
environment (Garner, 2006)
Studies show learning is enhanced by curriculum-specific and
instructionally appropriate humour (Korobbkin, 1989)
Positive environment of a humour-enriched class has even been
shown to increase attendance (Devadoss and Foltz, 1996)
Humour is subjective, so keep it positive and classy (but don’t
be afraid to take risks and maybe be a little edgy)
The Millennials at School




A Vision of Students Today
Collaboration is key, just ask Mark Zuckerberg
 Facebook founded on principles of procrastination
 Who knows about Chris Avenir?
The end of the expert (according to Don Tapscott)
 Teacher-centred = Learner-centred
 One-size-fits-all = One-size-fits-one
 Instruction: learning about = Discovery: learning to be
 Individualistic learning = Collaborative learning
Experiential learning and “intellectual tinkering”
The Millennials at Work





www.yourcompanysucks.com (speed, challenges and integrity)
Video games: collaborating in groups and training good surgeons
Two out of three Net Geners think “working and having fun”
should be the same thing; the boundaries between work and play
should be funny (Tapscott, 2008)
Infosys and the “corporate campus”
Goran Carstedt on corporate change
 From hierarchy to community
 “A resource is something sitting waiting to be used by its owner.
Relations imply collaboration and sharing.”
Pirates (and Youth) like Web 2.0

Facebook: privacy and power

20% of Facebook users don’t use privacy settings

20% of Facebook users who have “top” privacy settings share their telephone
“Yes, I’m a thief. And so is everyone else I know. I do believe however
number with friends





that the definition of music ownership (and the transfer of ownership) is
47%
of Facebook
users concerned
about political
outdated.
It just doesn’t
fit for our generation.
I guessviews
whenstill
we provide
come to them;
power
we’lltheir
redefine
theft is. Hopefully we’ll also come up with a
20%
posted
classwhat
schedule
new model so songwriters, artists, and others that actually create some
If Facebook was a country, it would be the eighth-largest on Earth
value get properly compensated.”
Social networking: the new basis for doing business
- Morris, 23, Marketing Manager
Blogging and Linking: opinions
and
ideas that matter
Source: Grown Up Digital, 2008

35% of Canadians have a personal and professional blog

Internet
piracy
a trillion-dollar-a
year business.
And Canada
is second
LinkedIn
gets
7.7ismillion
hits per month
– Guy Kawasaki
likes
that only
to China in terms of illegal downloads.
Twitter: “John Horn thinks you should pay attention to him”

Source: The Canadian Recording Industry Association, 2008
Usage has increased
752% since December 2008

The ultimate place for a polished value proposition
Source: Canadian Social Media Survey, 2009
BEING FUNNY:
SOME STRATEGIES
[insert joke here]
Some Jokes






Jerry Seinfeld on Public Speaking
Demetri Martin on intelligence and “data”
Chris Rock on emotional intelligence and networking
Rick Mercer on passion, preparedness, politics, and
planned happenstance
Jon Stewart on social movements and giving hope to
educated young people with good BS detectors
Stephen Colbert and the democracy of knowledge
This
“Thisisisthe
a pie
Sauder
chartSuccess
about Cycle!
procrastination”
A Pirate’s Resume
COMMUNITY INVOLVEMENT / LEADERSHIP
CAREER
HIGHLIGHTS
SKILLS
AND
EXPERIENCE
Jack
Trumpet
Social Coordinator
EDUCATION
EMPLOYMENT
EXPERIENCE
Rum
Drinking
Society,
Sauder
School
of Piracy, UBC, Vancouver, BC
First
Mate
and
Manager
of Plundering
1234
Magnolia
Terrace
Current
2003 – 2007
(604) 123-4567
Consulting
and
Strategic Management
Master
of
Piracy
Completion:
May 2009
Burnaby,
BC
V5M
1M1
johndoe@telus.net
Queen
Anne’s
Revenge
(Captain
Blackbeard),
Tortuga,
Haiti
Sauder

Major
School
academic
of
Piracy,
research
UBC,
Vancouver,
projects
BC
included
resource
assessments
of
The
Royal
Navy, East
First Mate
and Manager of Plundering
20062003-2007
– 2007
Executive
Member

Improved
crew’s
productivity
by
more
than
50%
by
creating
a
detailed
pillagingMerchant
Sailors
Transition
Program,
Tortuga
Community
India
Trading
Company
and
the SpanishAssociation,
Armada
Queen
Anne’s
Revenge
(Captain
Blackbeard),
Tortuga,Tortuga,
Haiti Haiti
Bachelor
of Arts
(Honours
Piratology)
2003
manual
and
implementing
a
new
organizational
anddevelopment
reward system
Bishop’sAdvised
hundreds
of small-to-medium
sized ships on structure
business plan
and assisted
University,
Lennoxville,
Quebec

Helped Captain Blackbeard to increase plunder (treasure, people, ships,
Bartender 50 private mercenaries in evaluating potential investment opportunities 2003 – 2006
miscellaneous supplies) by more than 35% through development of a multi-facetted
Sales
and
Marketing
Skull ‘n’
Bones
Pub, Tortuga, Haiti
and
complex,
yet approachable,
attack
and ransom-negotiation
strategies

Improved
Blackbeard’s
sales force
productivity
by more than 50%
through a

Increased
Blackbeard’s
share
in
the
Caribbean
small
fleet
market
by
eight percent
Peasant comprehensive re-branding campaign
1999 – 2002
by
implementing‘n’
a Bones
marketrevenue
development

Increased
sharestrategy
in the Caribbean small fleet market by
Sir Rotham’s
Estate, Skull
Norwich,
England
eight percent by implementing a market development strategy
Film, TV and Old School Media





The Job Interview, as told by Spudd in Trainspotting
An R-rated interview montage from Step Brothers
Video resume tips from Trendspotting guru, Demetri
Martin, who also has opinions on Life Coaching
Networking tips from the CIA in Spy Game
The best job proposal ever! From The Dark Knight
Social Media and Web 2.0




Louis CK describes the culture of entitlement
A video game about genocide in Darfur
Deanna Rogowsky gives advice about Twitter
Do you wiki?
 For
discussion: what are your thoughts about a wikiresume builder (ie. a group of students collaboratively
build/edit a resume through an online platform)?
 Facebook, Twitter, Blogs, E-Portfolios, and John’s vision

A real video resume by Theodora Lamb
FUN ACTIVITY!
Make your case for (or against) social media
Fun Activity: The Great Debaters

Your mission, should you choose to accept it, is to
have a five-minute debate “on your ship” (that
means your table) about the pros and cons of using
social media as part of your career education
curriculum. Here are some of the mediums to discuss:
Facebook
 YouTube
 Blogs
 Twitter

Collect data and be prepared to present your
findings to the group.
CONCLUSIONS, REFLECTIONS
AND SOMALI PIRATES
What’s your definition of a “bad economy”?
Somali Pirates







Somalia: probably the
worst place on Earth
Environmental
determinism
Entrepreneurship
Creativity | Risk-taking
The Entrepreneurial
Work Search
Is it edutaining?
CACEE 2009…
QUESTIONS?
Personal branding? Gender? Health promotion?
References to Data and Findings


Wikipedia and The Internet: search “pirates”...wow
Secondary Sources





Primary Sources




Nigel Cawthorne, A History of Pirates
David Cordingly, Under the Black Flag
Peter Earle, The Pirate Wars
Jon E. Lewis, Ed., The Mammoth Book of Pirates
Captain Johnson, The General History of the Pirates (1724)
Alexander Exquemelin, Bucaniers of America (1684)
Court Records, Ships Logs and Executions
Fiction



Daniel Dafoe, The Life and Surprising Adventures of Robinson Crusoe
(1719)
Robert Louis Stevenson, Treasure Island (1881-1883)
JM Barrie, Peter Pan (1904, 1911)
References to Data and Findings



Websites
•
TED – www.ted.com • SocializeMobilize – www.socializemobilize.com
•
Social Signal – www.socialsignal.com • www.todmaffin.com
Blogs
•
Robin Sharma’s blog • Guy Kawasaki – blog.guykawasaki.com
•
Worpress.com • Social Media Watch
•
www.mashable.com • Nerd Girl - http://www.globecampus.ca/blogs/nerd-girl/
Books and Articles
•
Don Tapscott, Grown up Digital • Scoble and Israel, Naked Conversations
•
Mark Bauerlein, The Dumbest Generation • Darzy Rezac, Work the Pond
•
Steven Strogratz, SYNC (The emerging science of spontaneous order)
•
Neil Postman, Amusing Ourselves to Death • “Using Humour in the College
Classroom,” Kher, Molstad, Donohue • “Humour in Pedagogy,” Gardner
CONTACT JOHN
john.horn@sauder.ubc.ca | 604.822.0097