Yes Sir, let’s boogie again! -- New
Cadbury Dairy Milk TV ad
https://www.youtube.com/watch?v=
_2jmOJ9ag5M
From this screenshot I can deduce that the need for the Cadbury chocolate is
important. The use of extras shows that the product can be used by a lot of people
and a various audience. The audience is used to promote the chocolate and the
scenery is used to show how the chocolate can be used in the moment of satisfaction
as the workers in this screenshot looks bored. The sounds used created an
unenthusiastic mood, the product can be further promoted by assuming hat the
chocolate can ‘lift spirits’ and make the overall mood a better thing.
This screenshot presents the reason of the commercial. With an above close up camera angle,
allows the audience to look down from the man in the commercial , allowing the audience to feel
like the man in the commercial, as he feels enticed, exited, enthusiastic and cheerful, this means
that the audience will also feel the same or feel equally good about themselves, enough to go
and buy the product.
Here we can see the man gradually feeling excited and cheerful, and joyful. This
further supports the promotion of the chocolate as it means that the audience will
feel the same, they will feel joyful and excited.
This screenshot presents the audience with a sign of feeling more and more
joyful as the volume button can represent the increase of positive emotions
and the fact that there is a song included it shows the increase of volume. The
volume button also represnets the ‘hype’ of the product and how important
the product can be and its value as a chocolate bar, it can also be presented
to be a way of letting the audience ‘sing’ with the song from the advert.
The change in character represents the various people who may enjoy the
various flavours of which the company show. The company uses people in
different colours and clothes to give the colour which represents the flavour
of the chocolate, the different coloured actors shows that the product can be
used by anyone and does not have a racial affliction as a result shows that
anyone and everyone can use the product.
At this angle it presents the audience with all the flavours of the
company's chocolate which available, from the plain chocolate to
the Ritz biscuit chocolate bar. This also allows people to see what
chocolate are available, the different colours also have an effect
on society as it shows that the product can be used by different
people in different societies, furthermore it shows that they can
be used in other situations in an office for instance.
In this scene it shows the products and its various flavours with its
correspondent office worker blurred out but behind the chocolate. The use of
this scene it to show the audience the availability of which the product can
come in for the audience to enjoy the product to the products maximum use.