COURSE SYLLABUS
Course name:
E-commerce
Course code:
MRKG 2312
Class:
ECOM
CRN:
32696
Semester:
Fall 2012
Campus & Room:
Saigon Tech Tower, Room 202
Day & Time:
Tuesday 9.10am-12.20pm
Total course contact hours:
48 hours
Course length (number of weeks):
16 weeks
Type of instruction:
Lecture
Instructor:
Nguyen Thi Mai Anh
Phone:
(+84) 986 325 617
Email:
anhntm87@saigontech.edu.vn
Office hours:
Monday to Friday: 7.30-17.00
I.
COURSE DESCRIPTION
The Course aims at exploring tools utilized in marketing, focusing on marketing communications in
developing customer relationships.
II.
INSTRUCTIONAL MATERIALS
Text: Schneider, Gary P., (2009). E-Business (8thEd.). Boston, Massachusetts: Cengage Learning International
Offices.
III.
PROGRAM LEARNING OUTCOMES
1. Identify the marketing mix components in relation to market segmentation
2. Explain the environmental factors which influence consumer and organizational
decision-making process
3. Outline a marketing plan
4. Identify the elements of the communication process between buyers and sellers in
business
5. Utilize marketing research techniques to implement competitive marketing
decisions
IV.
STUDENT LEARNING OUTCOMES (SLO) AND LEARNING OBJECTIVES (LO)
The primary objective of this course is to introduce the student to the various e-commerce tools for
marketing, communications, market analysis and customer feedback techniques.
Student Learning
Outcomes (SLO)
1. Perform market
analysis; state eMarketing goals and
evaluate electronic
communications;
2. Identify and reach
target audience;
design and evaluate
customer feedback
techniques.
V.
Learning Objectives (LO)
1.1 Define the term “Electronic Commerce” (Chap 1)
1.2 Understand and describe the models used when Selling on the web:
Revenue Models and building a Web presence (Chapter 3)
1.3 Clearly identify and differentiate Online auctions, virtual
communities, and Web portals (Chap 6)
1.4 Understand the Legal, ethical, and tax issues on the environment of
electronic commerce. (Chapter 7)
2.1 Applying marketing skills and techniques on the Web, such as how
to segment, target and communicate with online customers, which
advertising techniques should be used and how to create and
maintain brands on the Web (Chap 4)
2.2 Understand Business-to-business online strategies (Chapter 5)
2.3 Finding and evaluating Web-hosting services (Chapter 9)
2.4 Basic and advanced functions of electronic commerce software,
differentiating by the business size (Chapter 9)
2.5 Identify and understand online security issues for client computers
and communication channels between computers (Chapter 10)
2.6 Identify the basic functions of online payment systems (Chapter 11)
COURSE POLICIES
1. Attendance
Students are expected to attend classes regularly, and to be on time for every class period. Students
can be dropped from a class due to excessive absences. Excessive tardiness may be considered absences.
Students are responsible for subjects, assignments, and projects covered during their absences.
2. Academic honesty
Scholastic dishonesty is treated with the utmost seriousness by the Instructor and the College.
Academic dishonesty includes, but it is not limited to the willful attempt to misrepresent one’s work, cheat,
plagiarize, or impede other students’ scholastic progress. Consult the Student Handbook for more details.
3. Students with Disabilities
Any student with a documented disability (e.g. physical, learning, psychiatric, vision, hearing, etc.)
who needs to arrange reasonable accommodations must contact the Student Health Center at his / her
respective college at the beginning of each semester. Faculties are authorized to provide only the
accommodations requested by the Student Health Center. For additional information, visit
http://saigontech.edu.vn/saigontech/english/service.jsp?subid=30
4. Cellphones
All cell phones must be muted, set to vibrate, or turned off during class. Cell phone activity during
class is deemed disruptive to the academic process and will not be tolerated. If you need to make or
receive an emergency call, please leave the classroom.
5. Calculators and electronic devices
If the course allows the use of a calculator during class, lab projects, and exams, the student is
responsible to bring his/her calculator. Cell phones are not calculators, and are not allowed to be used for
that purpose during class, tests, or exams. Other electronic devices such as electronic dictionary can be
used during class.
6. Student ID
Students are required to obtain a Student ID. For additional information, consult the Student
Handbook. Parking Rules and Regulations Students are required to follow Saigontech’s regulations
regarding
parking
and
permits.
For
additional information,
visit
http://saigontech.edu.vn/saigontech/english/student_discipline.jsp?subid=42
7. Books, Tools and Supplies
Students are required to purchase and bring to class the required textbooks, tools, notebooks,
supplies, and writing instruments as required by the Instructor. For additional information, visit
http://saigontech.edu.vn/saigontech/textbooks/Textbook_Spring2012.htm
8. Dress code
Dress code must be appropriate for the class. Students must dress in a way that clothing and
accessories do not compromise their safety, and the safety of others. Proper footwear is required in all
laboratories. Absolutely no sandals or other footwear that exposes the feet will be allowed.
9. Classroom & Laboratory Conduct
Proper behavior is expected in all classes and laboratories. Foul language and horseplay are not
allowed. Making or receiving cell phone calls during class are not allowed. Sleeping in class is not allowed.
10. Course withdrawal
It is the responsibility of the student to officially withdraw from a course before the official
withdrawal deadline. A student who does not withdraw from a course by the deadline will receive an “F” as
the final grade. Also note that under Section 51.907 of the Texas Education Code, an institution of higher
education may not allow a student to drop more than six courses.
11. Late submission
A deduction of 10% (ten percentages) per day will be applied to any late submissions of cases,
assignments, reports, financial project, etc. This rule is in place to ensure fairness among students.
12. Extension
Extension to deadlines are not normally but can be granted. Students must apply for extensions in
advance before the assignment due date with appropriate reasons and the instructor may consider such
relevant reasons to allow the extensions.
13. Make-up test
Tests cannot be made up EXCEPT for serious illness or emergency without informing the instructor
permission.
14. Students at risk
Student who fails an assessment task or is at risk of failing the course will have a discussion with
the instructor. If necessary the instructor will further assist such student in the remaining assessment tasks
to help student improve his/her performance.
VI.
STUDENT ASSESSMENT TASKS
1. Group project: the class will be divided into groups and each group will have to pick a
company, a brand name or a product/ service to work for the project. It can be an alreadyexisting company (without a strong development in the online environment) or your own
company. You have to develop a marketing plan to develop the online aspect of that brand/
company/ product.
2. Exercises: 8 assignments will be posted on Moodle after each class. They can be multiplechoice test for that chapter or an exercise to find some information related to the chapter. You
can pick 5 out of 8 exercises to complete. Each exercise is worth 2%. If you complete more than
5 assignments, the average grade will be based on the 5 highest ones.
3. Case study: working as a group, you will prepare for a case study and present in class. The
presenting order will be picked randomly.
4. Group presentation: Students will form into teams with the direction from the instructor about
size and composition. Each team is required to present about the project. Each presentation
will be in 15 minutes, plus 5 minutes question and answer.
5. Midterm exam/ Final exam: closed book exam that includes multiple-choice questions and
essay will be held in-class.
VII.
GRADING SCHEME
Grading will be based on student assessment tasks, class attendance, class participation, group
discussion and case study. Points are accumulated throughout the semester.
Attendance
10%
Exercises
10%
Case study
10%
Group project/ presentation
20%
Midterm exam
20%
Final exam
30%
The final grade will be evaluated based on the final score as below:
Grade
A
B
C
D
F
Final Score
90-100
80-89
70-79
60-69
0-59
The passing grade of this course is D.
VIII.
COURSE CALENDAR
WEEK
DATE
CONTENT
Course Introduction and Orientation
PART I: INTRODUCTION
1
18 Sep
Chapter 1: Introduction to Electronic Commerce
PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE
2
25 Sep
Chapter 3: Selling on the Web: Revenue Models and Building a Web presence
3
2 Oct
Chapter 4: Marketing on the Web
4
9 Oct
Group presentation – a case study
5
16 Oct
Chapter 5: Business-to-Business online strategies
6
23 Oct
Chapter 6: Online auctions, virtual communities, and Web portals
7
Review for the test
30 Oct
8
MIDTERM EXAM
6 Nov
9
Chapter 7: The environment of Electronic Commerce: Legal, ethical and tax issues
13 Nov
PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE
10
Chapter 9: Electronic commerce software
20 Nov
Group presentation – a case study
11
Or in-class activities – discussion about the project
27 Nov
12
Chapter 10: Electronic Commerce security
4 Dec
13
Chapter 11: Payment systems for electronic commerce
11 Dec
14
Review for the exam
18 Dec
15
FINAL EXAM – the exact day of exam will be informed later
25 Dec
16
1 Jan 2013
IX.
Group presentation for the project
EXAM FORMAT SAMPLE
Exam
Exam Type
Midterm
Online-Multiple
Choice
(on Computer)
Essay
(on Paper)
Online-Multiple
Choice
(on Computer)
Essay
(on Paper)
Final
Open/Closed
book
Closed
Number of
Questions
30
Duration
(minutes)
40
Points
Chapters
30
Chapter 1, 3,
4, 5, 6
Closed
2
80
70
Closed
30
40
30
Chapter 1, 3,
4, 5, 6
Chapter 7, 9,
10, 11
Closed
2
80
70
Chapter 7, 9,
10, 11