Business Communication
Definition of Communication
The word “communication” comes from
the Latin word “communis”, which
means common. When the individuals
communicate, they try to establish a
common understanding between or
among themselves. Business
communication is the process of
establishing a common understanding
between or among people within a
business environment.
Definition of Business
Communication
Communication used to promote a
product, service, or organization; relay
information within the business; or
deal with legal and similar issues. It is
also a means of relying between a
supply chain, for example the consumer
and manufacturer.
The Importance of Communicating
Effectively
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Getting Jobs You Want
Gaining promotions
Providing Leadership
Being Productive on the Job
Relating Positively to Others
Assuring the Success of Your
Organization
Goals of Business Communication
Receivers Understanding
2. Receivers Response
3. Favorable Relationship
4. Organizational Goodwill
1.
Goals of Communication
Receivers Understanding
“No one plans for a meeting like you do?”
“Will you join me for lunch?”
Goals of Communication
Receivers Response
Face to face
Ask directly
for specific
response
Goals of Communication
Receivers Response
Written Message
“If you have any questions about the entitlement
or how we have arrived at it, please call the
Customers Support Office on the number
08456 077 577 or access the website
www.studentfinancedirect.co.uk .’’
Goal of Communication
Favorable Relationship
Positively
Personally
Professionally
Goal of Communication
Organizational Goodwill
“Would you prefer a refund
or a replacement “