Employer Engagement
March 2015
Andy Ware, Director, Strategic Partnerships
Els Howard, Consultant, Strategic Partnerships
About Pearson
• World’s leading Education company.
• Educates millions of people across the globe with its
products and services.
– Learning resources and environments, testing,
certification, qualifications, education systems
• Education brands include Edexcel, BTEC, Pearson
Vue, Heinemann, TQ.
• Owns the Financial Times, part owns Penguin.
• Established for over 150 years and operates in
more than 70 countries.
• 41,000+ staff.
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Pearson College London
• Created to offer a new type of higher education
in the UK.
• Building on the strengths of Pearson’s
qualifications business, links with industry, and
with academics.
• The first FTSE 100 company in the UK producing
and teaching degrees.
• Degrees designed, developed and delivered with
industry.
• Launched in 2012
• Academic partners
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To be the leading provider of
industry-focused higher
education.
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Business School courses
BA (Hons) Business Management
BSc (Honours) Business & Enterprise
BA (Honours) Business Management with Marketing
BA (Honours) Business Management with Law
BA (Honours) Business Management with Finance
BA (Hons) Business Management with Global
Industries
BSc (Hons) Business & Enterprise Top-Up
LLB (Honours)/LLM Masters of Law
LLB (Honours) Law with Business Management
LLB (Honours) Law with Accounting
BA (Hons) Professional Accounting in Business
Higher National Diploma (HND) in Business
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School of Creative
Industries courses
BA/MA The Art of Video Games (Integrated Masters)
BA/MA The Art of Visual Effects (Integrated Masters)
BA/MA The Art of Computer Animation (Integrated
Masters)
MA Visual Effects Production (3D)
MA Visual Effects Production (Compositing)
Postgraduate Certificate (PG Cert) 3D for Visual
Effects
Postgraduate Certificate (PG Cert) Compositing for
Visual Effects
MA Game Art
And professional short courses.
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Strategic Partnerships
•
Partnerships with a wide range of
organisations
•
Capturing employers’ perspective and
creating real industry input:
- Advise as part of a degree concept team
- Shape module content
- Deliver workshops, providing case
studies
- Give guest lectures
- Host industry events
- Provide extended projects for students
- Recruit for intern positions
- Build bespoke L&D and talent attraction
programmes
- Undertake joint outreach to schools
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Example –
Salesforce
•
Workshop at Salesforce Towers with Paul
Smith, SVP and GM EMEA, Jeremy Waite,
Head of Digital Strategy, EMEA, and other
senior execs.
•
60 second pitch by students for one of five
coveted internship positions.
•
Two students offered one to one careers
guidance from the Salesforce team.
•
All students encouraged to network with
the Salesforce Directors via social media.
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Example –
Direct Line Group
•
Workshops on Marketing.
•
Internships, as a result of impressive
standard of students.
•
Hackathon at Direct Line Group’s HQ, on
innovation in insurance industry.
•
Led by DLG’s Chief Marketing Officer, Mark
Evans, and Head of R&D and Innovation, John
Shaw.
•
Further internships.
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Example –
Savills
•
Industry event at Savills’ London HQ, led by
Director, HR, Ema Saunders.
•
Extended project to redesign Savills’ online
graduate recruitment.
•
Redesign implemented.
•
Internships for students.
•
Further project work planned.
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Benefits for employers
•
Project work
•
Talent attraction
– Interns, Higher Apprentices, graduates
•
Improving skills of graduate population
generally
– Workplace skills and competencies as
well as academic quality
•
CSR
– Industry-education links, giving back to
society
•
Professional development for staff
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Benefits for Pearson
students
•
Understanding organisations
– The way they operate
– Skills and competencies they require
•
Improved workplace skills
– Making our graduates work-ready from
day one.
•
Network with potential employers
•
Shop window for student talent
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Employer partners
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Higher Apprenticeships / Degree
Apprenticeships
BBC Business Management Higher
Apprenticeship
The BBC and Pearson are collaborating to deliver a Leadership and Management
Higher Apprenticeship incorporating a Pearson College Business Management
degree
BBC Business Management Higher
Apprenticeship
Overview
Objective
•
Honours degree in Business Management, and a Higher
Apprenticeship in Leadership and Management
•
Paid an annual salary
•
Tuition fees paid for by the BBC
•
CV full of amazing work experience through working in one of
the world’s most creative and innovative media organisations
•
To develop broader and more varied career paths as a long
term solution to ensure a strong field of
commercial/business talent in-house.
•
To support diversity in the BBC business functions –
reflecting the BBC’s organisational commitment to increasing
diversity and recruiting the brightest from the broadest
range of backgrounds.
•
To promote the widest possible opportunities available in the
BBC for interesting and challenging careers.
Bal Samra,
Managing Director, BBC
Television, Business &
Operations
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BBC Business Management Higher
Apprenticeship
Structure
Sep 14
12 Apprentices
Induction
Learning
modules
Sep 16
| 4 days in placement
Placement 1
|
1 day at Pearson College
Placement 2
Placement 3
Post
Scheme
Researc
h Project
Knowledge – formal study at Pearson College
Competencies – NVQ credits attained through business activity
Principles of Business (Finance,
Marketing, Organisational
Behaviour, People)
Introduction to Contract and Tort
Strategic Management
People Management and Leadership
Management Reporting and
Decision-Making
Work based research and projects
Operations and Project Management
Marketing Planning
Support
BBC
| Scheme Manager, Placement Manager, Mentors, Sponsors
PEARSON | Academic Pastoral Care, Academic Assessors
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BBC Business Management Higher
Apprenticeship
2014
March
April
May
June
July
Leadership engagement & sign off
First Business Lead Meeting with Pearson
College
Joint Advertising Campaign: BBC Jobs, Schools,
Trusts, Google, Guardian, Go Think Big, Not Going to
Uni
National Apprenticeship Service
454 Applications completed, 167 Applications
shortlisted
60 invited to Interview & Assessments over 5 days:
Group and Written Assessment, Interview & Watson
Glaser
12 offers made & accepted
August
Sept
Oct
Introduction Meeting & Line Managers Briefings
Start BBC & Salford induction – 66 apprentices overall
Start of Scheme Induction and first College introduction
Placements begin
Principles of Business project begins
Nov
The brightest from the broadest range of
backgrounds
Passion for working at the BBC
Passion for business
Ability to be great employees
Ability to cope with the demands of a Pearson
degree
Dec
High Potential & Motivation
Jan
First Assignments completed
An aptitude & attitude for success
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BBC Business Management Higher
Apprenticeship
Summary
• Has attracted a wide and diverse pool of talent
• Feedback from the business is extremely positive
• Apprentices are progressing well in their academic studies and placements
• New and exciting scheme, supporting Government targets for businesses to offer
higher apprenticeship programmes
• Offers talent of the future a different route into media industry
• Has attracted brightest from broad range of backgrounds
What next?
• Opportunities for future intakes:
– Running the scheme again as is
– Working with other Media companies
– Working with organisations in other industry sectors
• Participating within CMI Management Degree Apprenticeship activity
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Future Management Higher
Apprenticeships / Degree
Apprenticeships
Options
•
Pearson College London can customise a Higher Apprenticeship + degree for an
individual employer or industry sector
•
Potential to join with current PCL schemes, such as the BBC scheme
•
Register interest in future Management Degree Apprenticeships with CMI
(http://www.managers.org.uk/communications/expression-of-interest-newdegree-apprenticeships-in-management)
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andy.ware@pearson.com
els.howard@pearson.com