Microsoft IT
Academy
March 19, 2012
Microsoft Corporation

1. Introductions
2. IT Academy Overview & Benefits
3. Value Propositions
 Reseller
 Customer
 Talking Points
4. Resources and Support
 Where do I or my customers go for help?
5. QA

1,500
Learning Partners
+10,000
IT Academies
18,000
Microsoft Certified
Trainers Globally
Certified Individuals

Microsoft IT Academy is a global program of over 10,000 institutions. It provides the resources and curriculum for your academic customers to deliver inspiring and cutting edge technical courses and skills.

Institutions by country Over 10,000
Microsoft IT Academies are located in
160 countries. Over 700 in the UK.
• Helps students graduate with the technology skills required to be successful in today’s job market
• Provides institutions with a comprehensive
and low cost solution for teaching and learning about Microsoft technologies
• Provides professional development resources for educators and IT staff
• Helps position institutions as a centre of technology access and community development
Institution types
7

E-Learning
• +300 e-learning courses for IW,
IT Pro and Developer, open to
Microsoft Certified Professional all students, staff and teachers
• ‘Living Library’, courses are
(MCP)
• 50% discount for IT Academies
• Microsoft’s premier technical updated when new technologies are released
• Content maps to MS qualification and crucial to student employability and IT certification
• Simple online LMS for course staff readiness management
Courseware
• Deep discounts on printed
Microsoft Official Courseware
(MOAC & MOC)
Microsoft Technology Associate
(MTA)
• 20 x FREE MTA Vouchers
• Entry level IT certification with progression to MCP
Microsoft Certified Trainer
(MCT)
• 1 x FREE membership per ITA
• Ideal for ICT teacher CPD and support
• Access to 18,000+ MCT’s worldwide
Lesson Plans
• Customisable and link directly to eReference and E-Learning curriculum
• Covers Office 2010 products,
Windows 7, Windows Server
2008 R2 and Expression Web
4
E-Reference
• 5 x Microsoft Press E-
Reference Library subscriptions
• +150 titles that are fully searchable
• Ability to print off and use content to support lessons
Microsoft Office Specialist (MOS)
• 10 x FREE MOS Vouchers
• World renowned certification for end users
UNESCO CFT-ICT – NEW!!
• Curriculum and assessment mapped to UNESCO standards
• Accessed through ITA E-
Learning LMS
LCDS
• Free SCORM E-Learning creation tool

BENEFIT
MOS-Information Worker E-Learning Collection for 30 students
MCTS/MCITP E-Learning Collection for 30 students
E-Reference Library (5 licenses)
Microsoft Certified Trainer (MCT) (one MCT)
Marketing Materials, Collateral
MOS & MTA Exams Teacher Starter Kit (10 MOS & 20 MTA vouchers)
Microsoft Certified Professional (MCP) Exams for 30 students
* Values expressed in US dollars based on usage.
COST*
$3,000
$34900
$1,250
$400
$300
$1,560
$2,340
ERP
£756 p.a.
OVS-ES
54R-00141
$43,750
Total estimated annual value of an individual school/campus IT
Academy membership
9

Grow the value of your academic agreements with a teaching solution that can be renewed annually and at anytime during the agreement
Drive deeper customer engagement and save them money and time elsewhere in their business with a consolidated teaching solution
NEW conversation starter - lead with a message supporting comprehensive professional development solution for staff and student employability
Attach IT Academy as a solution to accelerate technology deployment and lower costs for training across the institute

EMPLOYERS want:
• Skilled employees
• Productive workers
• Job-ready recruits
EDUCATORS want:
• Relevant curriculum resources
• Tools to better prepare students for 21 st century jobs
• Time-saving options
• Professional development opportunities
INSTITUTIONS want:
• Cost effective solutions
• To attract new students and talent
• To bridge the technology skills gap
• Enriched communities
STUDENTS want:
• To be College and Career Ready
• Proficient to get work done
• Hands-on experience
12

Save Educators
Time through
Curriculum:
+300 E-Learning courses,
Lesson Plans, Test Banks,
Digital Literacy Academic pricing on additional resources
Lower institution
Costs through
Resources:
One low cost provides curriculum for every student, faculty and staff
Provide professional development opportunities
Curriculum resources,
Teacher Certification
Starter Kit, and academic pricing on MCP exam vouchers, MCT membership and E-reference
Validate skills through certification:
Prepare students for today’s careers with a relevant ICT program and curriculum aligned to Microsoft Certification
Providing industry-leading training resources and Microsoft Certifications to enhance employability and college readiness, and encourage life-long learning
Benefit from a partnership with Microsoft:
Training, FAQ, best practice,
Member website, logo, and posters
13

K-12
• Support computer science courses in schools with curriculum support and industry recognised certifications.
• Helps schools deliver real world ICT training and skills by utilizing the Lesson Plans,
E-Learning and industry certifications available through Microsoft IT Academy
• Professional development for Educators, Administrators and IT Staff
FE
• Help colleges deliver the IT skills needed in industry through the real word scenarios delivered in Microsoft Official Curriculum as well as the Certifications
• Give your students the qualification and skills they need to find jobs in industry, attract new students to your institutions
• Professional development for Educators, Administrators and IT Staff
HE
• Enhance your computer science and technical courses with the curriculum and certifications that your students need to succeed in the real world, including new cloud courses and certifications
• Professional development for Educators, Administrators and IT Staff

• Do you have any aggregated agreements or volume opportunities?
– Academy groups
– LEA agreements or partnership
– We have many statewide/nationwide agreements
• ITA can also before charities and libraries
– Charities with specific youth/skills agendas?
– Libraries want to becomes digital hubs for the community
– State of Hawaii converted all their libraries in to ITA’s.
• Schools deploy new technology over the summer period
– ITA benefits support IT staff in skilling up
– Additional skills support faster and mores successful deployments

Sales Guide AER Email Partner Ready
Customer Flyer
TO CUSTOMER SALES RESOURCES
• Telesales Script
• Sales Guide
• Partner-ready Customer Flyer
• AER-ready Customer Email
• Simplified Sales Presentation http://www.microsoft.com/education/MSITAcademy/success.mspx

www.itskillsman.co.uk
info@itskillsman.co.uk
• Specialised ITA consultancy and deployment support
• Curriculum and certification support
• Enhanced Benefits Package
(EBP)
• MCP
• MOC
www.prodigyuk.co.uk
• Certiport UK distributor
• MOS, MTA and Practice Tests
• MCP
• MOC

• Microsoft IT Academy Fulfillment Center
• Telephone: 0800-9170758 or 0800 0960137
• Fax: +49 5 24 11 79 60 77
• E-mail: MSITAcademy@MSDirectservices.com
Microsoft’s dedicated support team across EMEA for all IT
Academies and Learning Partners.

• The IT Industry is growing and presents a significant opportunity for your students to find employment after school or further & higher education
• Global IT Spend will grow to
$1.7 trillion in
2013*
• Global IT jobs will grow from 35.6 million in 2009 to 41.4 million by 2013*
• 98k new IT business will be created by 2015**
• UK requires
550,000 new entrants in to IT and
Telecoms by 2015***
• Yet industry struggles to find the right skills
• +20% of Application Development jobs require
SharePoint skills ****
•
92% of IT Leaders indicate it is challenging to secure necessary IT skills*****
• Universities now have a focus on employability within 6 months of graduating in subject that was studied
* Source: IDC Economic Impact Study, Global, 2009
** Source: IDC, Microsoft’s Economic Impact, 2011
*** Source: eskills Technology Insights report, 2011
**** Source: www.itjobswatch.co.uk
***** Source: TEKSystems Report, October 2011

• Awarding bodies are starting to release their specifications
• Schools can make preparations now in lieu of these new specifications
• Biggest hurdles we are hearing…
– Teacher skills
– Teacher mindset
– Toolset adoption
‘Students will learn how to develop mobile apps as part of a new GCSE developed by AQA and supported by
Microsoft…..’
‘….The syllabus for the new GCSE
Computer Science is unique, as in addition to learning computing theory and essential programming skills, for the first time students will put this learning into practice and design, make and test their own applications.’
AQA Press Release for their new
Computer Science GCSE
13 th March 2012

• Community of IT teaching experts globally, +18k
• Use community for support, attend live meetings, download additional resources
 Activate and download your FREE
–
• Access to all the tools you and students need to expore and create apps
• Inc. Visual Studio, Phone SDK, XNA Games
SDK, Kinect SDK, Robotics Studio etc
• Download and play with Kodu
• Look at .NET Gadegteer
 Get involved with Partners in
Learning
• Free community of teachers with passion for technology, +4m WW
• Existing IT and ICT teachers sharing best practices and supporting each other
• www.pil-network.com
 Familiarise Yourself with MTA Software &
Web Development Fundamentals
Curriculum
•
Teacher Starter Kits include 20 FREE MTA
Vouchers, activate and test yourself
• ITA comes with FREE Teacher and Student
MTA Study Guides
• Look at the new Gaming, Mobile and HTML
5 MTA’s and see hot they can interest students
• MTA is Level 2 on the QCF

• MCT’s can be for both technical and
Office teaching
 Download and Leverage the new
Lesson Plans
• New plans for all Office Applications
 Browse and use the E-Reference
Library
• Free Microsoft Press titles that support
Office and MOS teaching, learn more about Office
• Can download parts to support lessons
 Use and Distribute the Office E-Learning
modules
• Maps to MOS syllabus
• Easy online admin LMStoprovision and track
 Familiarise Yourself with MOS Exams and
Syllabus
• Teacher Starter Kits include 10 FREE
MOS Vouchers, activate and test yourself
•
MOS is growing +130% YoY in schools
•
Objective Spec at www.certiport.com/mos
•
MOS is Level 2 on the QCF
 Enter your school/students in to the
Global MOS Championship
• …and what about teachers vs students?
• http://www.certiport.com/portal/common/h tmllibrary/mswwcompetition/home.html

• Cloud technologies will drive change and economic growth
IT Spend will grow to
$1.7 trillion in 2013.
IT jobs will grow from
35.6 million jobs in 2009 to 41.4 million jobs by
2013
41.4 Million
• This will require a new set of skills
42% 51%
• Schools and Students have a window of opportunity to deliver the skills for employment now
IT departments running the Microsoft ecosystem in these countries employ 42% of the IT workforce.
51%
of IT employment will be software-related
Source: IDC Economic Impact Study, Global, 2009

Software as a Service Platform as a Service Infrastructure as a Service
Microsoft
Products
On-Premise
Roles
Cloud
Skills
System Admin
IT Generalist
Enterprise Admin
Security Specialist
Web Developer
Database Admin
Windows Developer
Business Intelligence
Developer
Enterprise Admin
Virtualization Admin
Migration Security Integration Planning Design
Management Identity Management Provisioning
Cloud
Roles
Cloud Service
Manager
Cloud Developer/
Data Steward
Datacenter
Operator