Ana Todoroska IV-1
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WHAT MAKES A GOOD COMMUNICATOR
I think an extensive vocabulary is one of the important
factors for good communication. With extensive vocabulary
we leave better impression.
To being a good listener is also one of the factor for good
communicator. We should to listen the people who tell us
something, also we should let people to finish, then we can
respond or supplement.
INTERNAL
COMMUNICATION
Communication problems: High technology; information overload;
common loyalties
To solve paperwork problem, the company is installing an automated system.
With this new system, the procedures of shipping become easily, and
everyone confirm the information.
With such a new tool, the communication is getting easier and easier. On the
other hand, technological development also make bad points. The most
famous new device, e-mail, reduces the employee’s concentration. They
always pay attention for their e-mails, sometimes skip their meeting. He
suggested worker should check only three times a day, and set a time period
for it. Moreover, the people simply push ‘reply all’ button make , bombarding
people with information.
CASE STUDY, WRITING
AN E-MAIL, HCPS
To: HCPS
From: Todoroska Ana
Subject: Solutions
Date: 01.10.2012
Dear President,
I’m Todoroska Ana and I like to give some advice for your 3 problems;
1. The first is the huge number of e-mail : you need to have a person who will be tasked
to take care of all incoming e-mails. Some are important some are not. My advice is
checking only important e-mails.
2. No staff-lounge : I think that you should to open this. The staff-lounge is good place
where we can give some solution, ideas…
I hope, my advice will help you to response your problems.
INTERNATIONAL MARKETING
Discussing global brands
A - Think of one brand in each of these categories which is marketed
internationally
Food > McDonalds hamburger
Drink > Coca-Cola
Electrical equipment > Apple
Clothing > Chanel, Nike, Adidas
Construction > Turner
B – Discuss these questions
What are the advantages for a company of expanding beyond its domestic
market?
- The advantages for the company's expansion: a good idea, profit, managerial
skills.
What kinds of problems do companies face when they go international ?
- Difficulties in sales, higher costs, different flavors.
What methods can companies use to enter overseas markets?
- To be competitive, researching customers and markets abroad,
carrying out and commissioning research on overseas markets, build a marketing
plan for overseas markets
COFFEE CULTURE
A- Answer these questions
Which hot drinks are popular in your country ?
-
Macchiato, Turkish coffee, Tea
What is your favorite hot drink ?
-
Hot chocolate
Which five words do you associate with coffee?
- Brazil, black, Turkish, aroma, hot
B- Read the article quickly and identify the country or countries where the statement is true.
- People in this country would rather drink tea than coffee. - Chile
- People in this country would rather drink instant coffee. – Chile
- In this country coffee is usually free after dinner restaurants. – Brazil
- In this country people drink 345 cups of coffee a year. – US
-In this country people drink 4kg of whole or ground coffee beans per year. – Argentina and Peru
C- Answer these questions
-Where and when did Starbucks begins?- Pike Place Market, Seattle in 1971
-How many stores does it own in a) North America- 3,907 b) the rest of the world
437
-How many stores does it allow others to operate in - a) North America-1,378 b) the rest of the world-1,180
-Which overseas market did Starbucks enter first? Japan
-In what sort of places can you find Starbucks sales-points? Airline offices, sports stadiums, hotels, bookshops
-According to the article what four problems has Starbucks had? . Home market saturation, bad experience in Japan,
security problems in Israel, opposition from anti-globalization movement.
STARBUCKS
B. One word in each group does not make a compound noun with the word
in bold. Cross it out
1.
Marketing - campaign / budget / leader / strategy
2.
Market - research / survey / check / sector
3.
Product – market / range / features / manager
4.
Advertising – campaign / exchange / agency / slogan /
5.
Brand – awareness / loyalty / image / contract
6.
Sales – figures / conditions / forecast / targets
7.
Price – promotion / rise / product / range
C. The words in each of the noun phrases below are in the wrong order.
Write the phrases in their correct form
1. Really impressive sales figures
2. New department public relations
3. Highly ambitious market research programmed
4. Expanding operations overseas
5. Rapidly improving balance sheet
6. Extremely volatile exchange rate
7. Highly confidential marketing report
BRAINSTORMING
Brainstorming is a useful way of generating creative ideas in meetings. Decide which tips below are good
advice and which ones you disagree with. Then compare your answers with a partner.
1.
Explain the purpose of the meeting clearly.
- Yes
2. Ask each person to speak in turn, starting with the most
senior.
-
No, because anyone can say what thinks always
3. Announce the time limit for the meeting.
- This is good idea
4. Avoid criticizing or judging ideas during the session.
- No, is not good idea
5. Encourage ideas, however unusual they may be.
- No
6. Don’t interrupt when people offering suggestions.
-
This is good idea because everyone can to say what thinks
7. Make sure everyone keeps to the point.
- Theoretically, the speculation should be as wide-ranging as possible, but most participants
would probably set limits as to what is relevant
8. Don’t spend time on details.
- No because the details are the most important.
Formal e-mail: Creating a global
brand from sports drink (ZUMO)
To: Director of Zumospa
From: Marketing Manager Ana Todoroska
Subject: Ideas
Date: October 06
Dear Director,
My name is Ana Todoroska. I’m a marketing manager and I’ve attended a brainstorm session where
we’ve come up with some interesting ideas that in my opinion will be helpful.
First is ideas for TV od radio
A good promotion is always welcome. If you are able to present the product the best you can, people
will know what they’re buying so an Internet commercial or advertisement will be good too.
Also I think it would be good to apply to be official sponsor at the next Olympic Games. So people will
know more.
Redesign is also good idea.
When people look for a drink the first thing they see is the design of the bottle, so then they look for
ingredients. Then they decide to buy it or not