Package Title: Testbank Questions
Course Title:
Chapter Number: 9
Question Type: True/False
1) Web. 2.0 is a loose collection of information technologies and applications.
Answer: True
Title: Testbank Question 9.01
Learning Objective 1: LO 9.1: Describe six Web 2.0 tools and the two major types of Web 2.0
sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Easy
2) Web 2.0 sites are primarily online places to visit.
Answer: False
Title: Testbank Question 9.02
Learning Objective 1: LO 9.1: Describe six Web 2.0 tools and the two major types of Web 2.0
sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Easy
3) A tag is the way a developer describes a piece of information.
Answer: False
Title: Testbank Question 9.03
Learning Objective 1: LO 9.1: Describe six Web 2.0 tools and the two major types of Web 2.0
sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
4) Geo-tagging refers to tagging information on tour sites.
Answer: False
Title: Testbank Question 9.04
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Learning Objective 1: LO 9.1: Describe six Web 2.0 tools and the two major types of Web 2.0
sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
5) A wiki is a collection of blogs.
Answer: False
Title: Testbank Question 9.05
Learning Objective 1: LO 9.1: Describe six Web 2.0 tools and the two major types of Web 2.0
sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
6) Companies monitor blogs for mention of their products.
Answer: True
Title: Testbank Question 9.06
Learning Objective 1: LO 9.1: Describe six Web 2.0 tools and the two major types of Web 2.0
sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
7) One can trust the content of blogs.
Answer: False
Title: Testbank Question 9.07
Learning Objective 1: LO 9.1: Describe six Web 2.0 tools and the two major types of Web 2.0
sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Easy
8) Web 2.0 media sites allow people to share digital media.
Answer: True
Title: Testbank Question 9.08
Learning Objective 1: LO 9.1: Describe six Web 2.0 tools and the two major types of Web 2.0
sites.
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Section Reference 1: 9.1 Web 2.0
Difficulty: Easy
9) You must be a Web site developer in order to create a mashup.
Answer: False
Title: Testbank Question 9.09
Learning Objective 1: LO 9.1: Describe six Web 2.0 tools and the two major types of Web 2.0
sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
10) Buying a book online at Amazon is an example of social commerce.
Answer: False
Title: Testbank Question 9.10
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Easy
11) When using social commerce, the user has to leave the social network page in order to
purchase a product.
Answer: False
Title: Testbank Question 9.11
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Easy
12) Businesses do not use social commerce for new products.
Answer: False
Title: Testbank Question 9.12
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Medium
13) Generating revenue from social networking sites is easy to do.
Answer: False
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Title: Testbank Question 9.13
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Medium
14) Word of mouth marketing can be achieved using social shopping.
Answer: True
Title: Testbank Question 9.14
Learning Objective 1: LO 9.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business Shopping
Difficulty:Easy
15) Craigslist is an example of a shopping community.
Answer: False
Title: Testbank Question 9.15
Learning Objective 1: LO 9.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business Shopping
Difficulty: Medium
16) Viral marketing is an example of social advertising
Answer: True
Title: Testbank Question 9.16
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Easy
17) Social ads are placed in paid-for media space on social networking Web sites.
Answer: True
Title: Testbank Question 9.17
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Easy
18) Social apps are online apps that promote social interaction
Answer: True
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Title: Testbank Question 9.18
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Easy
19) Ads cannot appear as YouTube videos.
Answer: False
Title: Testbank Question 9.19
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Easy
20) Communication marketing is using social media sites to get feedback.
Answer: False
Title: Testbank Question 9.20
Learning Objective 1: LO 9.4 Discuss innovatinve ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Medium
21) Social networks are helping marketing professionals understand who their customers are.
Answer: True
Title: Testbank Question 9.21
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Medium
22) People making online posts know that they are providing market research data.
Answer: False
Title: Testbank Question 9.22
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Medium
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23) Social computing increases the need for customer service.
Answer: False
Title: Testbank Question 9.23
Learning Objective 1: LO 9.5 Describe how social computing improves customer service.
Section Reference 1: 9.5 Social Computing in Business: Customer Relationship Management
Difficulty: Easy
24) Social computing empowers customers to act.
Answer: True
Title: Testbank Question 9.24
Learning Objective 1: LO 9.5 Describe how social computing improves customer service.
Section Reference 1: 9.5 Social Computing in Business: Customer Relationship Management
Difficulty: Easy
25) Human Resources departments only use social computing for external tasks.
Answer: False
Title: Testbank Question 9.25
Learning Objective 1: LO 9.6 Discuss different ways in which human resource managers make
use of social computing.
Section Reference 1: 9.6 Social Computing in Business: Human Resource Management
Difficulty: Medium
26) More and more organizations are using social media for training sessions.
Answer: True
Title: Testbank Question 9.26
Learning Objective 1: LO 9.6 Discuss different ways in which human resource managers make
use of social computing.
Section Reference 1: : 9.6 Social Computing in Business: Human Resource Management
Difficulty: Easy
27) Recruiters only use social computing to find people who are unemployed.
Answer: False
Title: Testbank Question 9.27
Learning Objective 1: LO 9.6 Discuss different ways in which human resource managers make
use of social computing.
Section Reference 1: 9.6 Social Computing in Business: Human Resource Management
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Difficulty: Medium
28) Social computing sites are not utilized by passive job seekers.
Answer: False
Title: Testbank Question 9.28
Learning Objective 1: LO 9.6 Discuss different ways in which human resource managers make
use of social computing.
Section reference1: 9.6 Social Computing in Business: Human Resource Management
Question Type: Multiple Choice
29) With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users
_________________.
a) Use HTML, use CCS
b) Passively receive information, participate with the site.
c) Use wired connections, use wireless connections.
d) Have to know the address of the site, can use search engines to find a site
e) Did not have to login to find information, have to login in to find information.
Answer: b
Title: Testbank Question 9.29
Learning Objective 1: LO 9.1: Describe six Web 2.0 tools and the two major types of Web 2.0
sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Hard
30) You sign up for an RSS feed from CNN.com. Which of the following would you expect to
happen?
a) When you sign up, you will need to download print templates.
b) You won’t be able to search RSS content.
c) You will be able to choose only one topic area.
d) You will be notified of updates in the content areas you selected.
e) You will get content sent to you via e-mail.
Answer: d
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Title: Testbank Question 9.30
Learning Objective 1: LO 9.1 Describe six Web 2.0 tools and the two major types of Web 2.0 sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Hard
31) Which of the following is not an example of Web 2.0 applications?
a) Blogs
b) Wikis
c) Netcasting
d) Crowdsourcing
e) AJAX
Answer: e
Title: Testbank Question 9.31
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
32) Many companies are using ________ to capture updated product features and specifications.
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
Answer: e
Title: Testbank Question 9.32
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
33) Which of the following statements concerning blogging is false?
a) Anyone can blog.
b) A reader can believe all of the details in a blog.
c) A company can maintain an internal blog site.
d) Blogging can be used in marketing.
e) Tweets are replacing blogging.
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Answer: b
Title: Testbank Question 9.33
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
Difficulty: Hard
34) You just started to work on a project with three other people. You realize that everyone has
their own notes, which makes it hard for you to keep track of what has been done and what still
needs to be done. Which of the following applications would you suggest the team use?
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
Answer: e
Title: Testbank Question 9.34
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
35) The comments of consumers in the blogosphere concerning a company’s products are called
____________________.
a) Free advertising
b) Consumer-generated media.
c) Consumer-generated PR
d) Rumors
e) Reliable feedback
Answer: b
Title: Testbank Question 9.35
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
36) The reliability of the content in Wikipedia, the online encyclopedia, is questionable because
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a) All of the administrators are volunteers.
b) No author has to identify himself or herself.
c) The content is updated all the time.
d) It is difficult to test the authenticity of the content due to the fact that anyone can contribute
content.
e) All of the above are reasons why the content is questionable.
Answer: d
Title: Testbank Question 9.36
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
37) A Web site that combines content from other Web sites to form new content is called a(n)
______.
a) Social network
b) Aggregator
c) Blog
d) E-commerce site
e) Mashup
Answer: e
Title: Testbank Question 9.37
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
Difficulty: Easy
38) Which of the following is not a social networking site?
a) Facebook
b) YouTube
c) Flickr
d) Wikipedia
e) LinkedIn
Answer: d
Title: Testbank Question 9.38
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
Difficulty: Easy
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39) LinkedIn is a _______________________ social networking site that makes money from
advertising and services.
a) Training
b) College
c) Business-oriented
d) Video-upload
e) Blogging
Answer: c
Title: Testbank Question 9.39
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
420Which type of social network allows users to edit and contribute content posted to a
particular site?
a) Wiki
b) Blog
c) RSS
d) Mashup
Answer: a
Title: Testbank Question 9.40
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
41) A business that wants to create a forum allowing employees to interact with coworkers
would benefit from utilizing__________.
a) RSS
b) Mashups
c) Enterprise Social Networks
d) Microblogs
Answer: c
Title: Testbank Question 9.41
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
42) Building relationships, anticipating needs, and providing special deals for the community’s
members is a function of which category of Web 2.0 applications?
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a) Social networking
b) Aggregators
c) Blogs
d) Crowdsourcing
e) Social commerce
Answer: e
Title: Testbank Question 9.42
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies.
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Medium
43) Which of the following is an advantage of social commerce over traditional e-commerce?
a) Loyalty
b) The ability to predict buying habits based on real-time data
c) Processing speed
d) Crowdsourcing
e) Reduced expenses
Answer: b
Title: Testbank Question 9.43
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies.
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Medium
44) Which of the following is a true statement about the impact of social computing on a
business?
a) There is a high cost to using viral marketing
b) It is difficult to gain information about customers
c) A small minority of individuals contribute the majority of feedback and can provide skewed
data
d) Social computing does not allow for rapid feedback from customers.
Answer: c
Title: Testbank Question 9.44
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies.
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Medium
45) Which of the following is not an example of social commerce?
a) Wendy offers gift cards to online users for funniest response to various challenges.
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b) Pepsi Co. sends live notifications to customers when they are close to a store that sells
their products.
c) Disney allows people to book tickets on Facebook without leaving the site.
d) Best Buy has a Web site which can be used to purchase products for pick up in a store.
e) Zappo’s uses Twitter to send customers coupons when they mention a Zappo’s product.
Answer: d
Title: Testbank Question 9.45
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Easy
46) Which of the following is a risk of social computing?
a) The content posted will not be found with a search engine.
b) Employees will be willing to participate.
c) Employees will maintain company privacy.
d) Ignoring negative posts is easy to do.
e) Consumer-generated content is not edited or filtered
Answer: e
Title: Testbank Question 9.46
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Medium
47) Which of the following is true about social commerce?
a) Social commerce only benefits customers.
b) Social commerce only benefits businesses.
c) Businesses can easily learn about customers’ experiences.
d) Social commerce is only concerned with the selling process.
e) New products are never tested via social commerce.
Answer: c
Title: Testbank Question 9.47
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Hard
48) Which of the following is not an example of social shopping?
a) Group shopping
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b)
c)
d)
e)
Going to Amazon.com to buy a book
Shopping communities and clubs
Social marketplaces
Peer-to-peer shopping models
Answer: b
Title Testbank Question 9.48
Learning Objective 1: LO 9.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business Shopping
Difficulty: Medium
49) Groupon is an example of ________________
a) Shopping communities and clubs
b) Social marketplace
c) Group shopping
d) Peer-to-peer shopping
e) Collaborative consumption
Answer: c
Title: Testbank Question 9.49
Learning Objective 1: LO 9.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business Shopping
Difficulty: Easy
50) Which of the following ratings/reviews do companies routinely pay for?
a) customer reviews
b) expert ratings
c) sponsored reviews
d) none of the choices are correct
Answer: c
Title: Testbank Question 8.50
Learning Objective 1: LO 8.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business Shopping
Difficulty: Easy
51) Ratings, reviews, and recommendations
a) Are always provided by businesses on their Web site.
b) Are posted by experts.
c) Are posted without compensation.
d) Are an aspect of social shopping.
e) Are not beneficial to the business
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Answer: d
Testbank Question 9.51
Learning Objective 1: LO 9.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business Shopping
Difficulty: Medium
52) Social marketplaces act as online ______________ that harness the power of social networks
for introducing, buying, and selling products and services.
a) intermediaries
b) shopping carts
c) communities
d) collaborative consumption
e) mashup
Answer: a
Testbank Question 9.52
Learning Objective 1: LO 9.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business Shopping
Difficulty: Medium
53) Which of the following is a type of collaborative consumption?
a) Buying a new book from Amazon
b) Craigslist
c) Renting a car from Hertz or Avis
d) Buying a e-textbook from your bookstore
Answer: b
Title: Testbank Question 9.53
Learning Objective 1: LO 9.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business Shopping
Difficulty: Easy
54) Which of the following social shopping methods contributes to environmental sustainability?
a) Group shopping
b) Peer-to-peer shopping
c) Shopping clubs
d) Social marketplaces
Answer: b
Title: Testbank Question 9.54
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Learning Objective 1: LO 9.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business Shopping
Difficulty: Easy
55) Which of the following tools are not used by marketing professionals to compile market
research?
a) Blogs
b) Wikis
c) Online forums
d) Social networking sites
e) RSS
Answer: e
Title: Testbank Question 9.55
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Medium
56) The monitoring, collection, and analysis of socially generated data is called
a) Social networking
b) Social commerce
c) Social intelligence
d) Social advertising
e) Social capital
Answer: c
Title: Testbank Question 9.56
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Medium
57) All of the following are used to provide online market research except
a) Reviews
b) Recommendations
c) Voting
d) Emails
e) Blogs
Answer: d
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Title: Testbank Question 9.57
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Medium
58) Which of the following is false about social advertising?
a) Social network sites have turned to advertising as a way to make revenue.
b) Viral marketing is effective with social netwoirking
c) Social advertising removes peer pressure from the buying decision.
d) Social advertisements are placed in paid-for media space by companies.
e) Social apps support social interactions and are managed by a company to promote its
brand.
Answer: c
Title: Testbank Question 9.58
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Hard
59) Using social computing tools to do market research
a) Is only done by consumers
b) Is only done by businesses
c) Is expensive
d) Can foster closer customer relationships
e) Uses only data provided to the business.
Answer: d
Title: Testbank Question 9.59
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Medium
60) Conversational marketing can take place in which of the following forums?
a) Blogs
b) Wikis
c) Online forums
d) Social networking sites
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e) All of the above
Answer: e
Title: Testbank Question 9.60
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Easy
61) The monitoring, collection, and analysis of socially generated data, and the resultant strategic
decisions are combined in a process known as_________.
a) social commerce
b) social intelligence
c) social capital
d) social networking
Answer: b
Title: Testbank Question 9.61
Learning Objective 1: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business Marketing
Difficulty: Easy
62) Which of the following is true about the impact of social computing on customer service?
a) It’s harder for customers to be heard by a company.
b) Businesses can take their time responding to social media posts.
c) Customers themselves can be used to reduce problems.
d) Businesses will only get negative comments on social media posts.
Answer: c
Title: Testbank Question 9.62
Learning Objective 1: LO 9.5 Describe how social computing improves customer service.
Section Reference 1: 9.5 Social Computing in Business: Customer Relationship Management
Difficulty: Medium
63) Social computing has allowed customers
a) To be advocates and influencers.
b) To continue to have to be passive with their interactions with companies
c) To be forced to interact more often with customer service.
d) To be restricted to only posting positive feedback about products..
Answer: a
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Title: Testbank Question 9.63
Learning Objective 1: LO 9.5 Describe how social computing improves customer service.
Section Reference 1: 9.5 Social Computing in Business: Customer Relationship Management
Difficulty: Medium
64) One of the problems that HR departments have with using social computing to recruit is
a) all candidates seek them out
b) they only receive qualified applications
c) they receive many more applications than they can process.
d) social sites each have their own special niche
e) they cannot be used for internal tasks.
Answer: c
Title: Testbank Question 9.654Learning Objective 1: LO 9.6 Discuss different ways in which
human resource managers make use of social computing
Section Reference 1: 9.6 Social Computing in Business: Human Resource Management
Difficulty: Easy
65) HR departments use social computing applications to assist them in which of the following
activities:
a) Recruiting
b) Training
c) Regrouping teams
d) Managing downsizing
e) All of the above
Answer: e
Title: Testbank Question 9.65
Learning Objective 1: LO 9.6 Discuss different ways in which human resource managers make
use of social computing
Section Reference 1: 9.6 Social Computing in Business: Human Resource Management
Difficulty: Easy
66) Refer to IT’s About Business 9.1 – Tiger Tans and Gifts: Which of the following is true
about Lisa’s use of Facebook to grow her business?
a) Lisa had to build her own Web site
b) Lisa does not do online selling via Facebook.
c) Lisa only posts on her page when she has a new product.
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d) Lisa is using crowdsourcing to get new product designs.
Answer: b
Title: Testbank Question 9.66
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: IT’s About Business 9.1
Difficulty: Medium
67) Refer to IT’s About Business 9.1 – Tiger Tans and Gifts: Lisa Kelling is able to use her
business’s Facebook page to do the following:
a) Create an online presence for her business
b) Provide information (e.g., location and times) about her business
c) Let customers place orders online
d) Post pictures of new product designs
Answer: c
Title: Testbank Question 9.67
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: IT’s About Business 9.1
Difficulty: Medium
68) Refer to IT’s About Business 9.3 – Pinterest: Pinterest is:
a) a site that allows users to explore through information shared by friends.
b) in direct competition with Facebook.
c) a shareable online bulletin board.
d) making money
Answer: c
Title: Testbank Question 9.68
Learning Objective 1: Identify the methods used for shopping socially
Section Reference 1: IT’s About Business 9.3
Difficulty: Medium
69) Refer to IT’s About Business 9.4: Twitter can only be used to get across messages for your
own organization /product?
True
False
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Answer: False
Title: Testbank Question 9.69
Learning Objective 1: Identify the methods used for shopping socially
Section Reference 1: IT’s About Business 9.4
Difficulty: Medium
70) Refer to IT’s About Business 9.5 – Buying a Vehicle Takes Work: Cars.com integrates
different types of data from different sources and presents it to customers. Which of the
following is false about its Web 2.0 efforts?
a) Cars.com earns revenue from online classified ads.
b) Users need to join Cars.com in order to obtain pricing quotes from dealerships.
c) Their site offers user-generated content from customers.
d) The company has mobile apps.
e) Cars.com uses Facebook and Twitter to increase its visibility.
Answer: b
Title: Testbank Question 9.70
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: IT’s About Business 9.5
Difficulty: Medium
714) Refer to IT’s About Business 9.6 – So You Want to Find a Job: Which of the following is a
benefit of searching for a job online?
a) It’s easy to find potential positions online.
b) Software filters are as effective as human reviews.
c) There are only a few hundred resumes for each posted position
d) There are only a few sites to review.
e) Social networking can help personalize the search.
Answer: e
Title: Testbank Question 9.71
Learning Objective 1: LO 9.6 Discuss different ways in which human resource managers make
use of social computing.
Section Reference 1: IT’s About Business 9.6
Difficulty: Medium
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72) YouTube does not earn direct revenue from
a) Text and Video Advertising
b) Promoted videos
c) Branded Channels
d) Television Movie Studios
e) YouTube earns direct revenue from all the above
Answer: E
Title: Testbank Question 9.72
Learning Objective 1: Identify the methods used for shopping socially
Section Reference 1: IT’s About Business 9.4
Difficulty: Medium
73) Refer to Opening Case #1 – Facebook Commerce: Which of the following is true about
Facebook commerce?
a) Shoppers can make purchases without leaving Facebook.
b Only traditional retailers can have Facebook stores.
c) Facebook credits can only be purchased through Facebook.
d) Facebook charges businesses to set up a storefront.
Answer: a
Title: Testbank Question 9.73
Learning Objective 1: LO 9.3 Identify the methods used for shopping socially.
Section Reference 1: Opening Case 1: Facebook Commerce
Difficulty: Medium
74) Refer to Closing Case - Can Anyone Succeed with Local, Online Advertising?
The main challenge for Yelp’s profitability is
a) Lack of customer participation
b) Lack of paying clients
c) Competition from Google and Facebook
d) (a) and (b) only
Answer: c
Title: Testbank Question 9.74
Learning Objective 1: LO 9.3 Identify the methods used for shopping socially.
Learning Objective 2: LO 9.6 Discuss different ways in which human resource managers made
use of social computing.
Section Reference 1: Closing Case: Can Anyone Succeed with Local, Online Advertising?
Difficulty: Medium
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Question Type: Essay
75) What is the difference between Web 1.0 and Web 2.0?
Title: Testbank Question 9.75
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
76) Compare and contrast blogs and wikis.
Title: Testbank Question 9.76
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
77) Discuss the efforts that Wikipedia takes to improve the reliability of its content. Why do
many colleges continue to disallow Wikipedia as a cite for scholarly work?
Title: Testbank Question 9.77
Learning Objective 1: LO 9.1 Describe Web 2.0, and the two major types of Web 2.0 sites.
Section Reference 1: 9.1 Web 2.0
Difficulty: Medium
78) Explain how a corporate social networking site would differ (on as many aspects as you can
think of) from the personal one that so many of us belongs to.
Title: Testbank Question 9.78
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies.
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Medium
79) Identify and analyze the risks and benefits associated with social networking sites.
Title: Testbank Question 9.79
Learning Objective 1: LO 9.2 Describe the benefits and risks of social commerce to companies.
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Easy
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80) Give three examples of how YouTube is redefining the entertainment business. Comment on
the success or limitations of their efforts.
Title: Testbank Question 9.80
Learning Objective: LO 9.2 Describe the benefits and risks of social commerce to companies.
Section Reference 1: 9.2 Fundamentals of Social Computing in Business
Difficulty: Medium
81) What are the risks a company has when they contract to offer a Groupon?
Title: Testbank Question 9.81
Learning Objective: LO 9.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business: Shopping
Difficulty: Medium
82) What is collaborative consumption? What are its benefits? What are its risks?
Title: Testbank Question 9.82
Learning Objective: LO 9.3 Identify the methods used for shopping socially
Section Reference 1: 9.3 Social Computing in Business: Shopping
Difficulty: Medium
83) Explain social intelligence and give some examples.
Title: Testbank Question 9.83
Learning Objective: LO 9.4 Discuss innovative ways to use social networking sites for
advertising and market research
Section Reference 1: 9.4 Social Computing in Business: Marketing
Difficulty: Medium
84) How does social computing improve the customer experience? What benefits do the
customers derive from using social computing?
Title: Testbank Question 9.84
Learning Objective: LO 9.5 Describe how social computing improves customer service
Section Reference 1: 9.5 Social Computing in Business: Customer Relationship Management
Difficulty: Medium
85) Social computing is making it easier for recruiters to find good candidates and making it
harder. Explain this statement.
Title: Testbank Question 9.85
Learning Objective: LO 9.6 Discuss different ways in which human resource managers make use
of social computing
Section Reference 1: 9.6 Social Computing in Business: Human Resource Management
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