MDEI Project Charter DATE
Project: ABC
1. Project Participants
i. Project Sponsors:
Name
Title
Address
ii. Project Team:
Name
Name
Name
Name
iii. Other Individuals Associated with this Project
Name
Position
Role
Name
Position
Role
iv. Overview of Project and Objectives
Joe/Jane is the supervisor of the project. He/She is responsible for the overall…
Project Overview
Brief Description
Project Objectives
Working in close collaboration with the current development team, the objective of this
project includes:
Possible objectives could include the following:



Focused market research and development of a comprehensive market entry
strategy and implementation plan.
Implementation plan which provides tactical details and staffing requirements.
Competitor analysis and environmental scan to identify potential future
opportunities.
Confidential when completed
2. Description of Deliverables

List key deliverables as negotiated with the project sponsor. Provide a
short description of each deliverable where appropriate.
Expectations: possible expectations below
1. Comprehensive survey of competitors:
a. their pricing
b. their market strategy
c. their advantages
d. their disadvantages
e. market shares
2. Comprehensive market strategy
3. Comprehensive commercialization plan
a. how do we do it?
b. Who should be involved?
c. funding?
4. Completion of market readiness application etc., etc,.
3. Evaluation of Deliverables

For each of the deliverables, how will they be evaluated? Specifically, how
will you know each has been completed and how will you know what it
was done well?
For example deliverables 1-3 are needed to complete deliverable 4. They
will be completed by submitting the market readiness application.
4. Information exchange
v. Who will be responsible for managing information exchanges
between the team and the sponsor?
Name(s)
vi. What are the expectations related to frequency of meetings or
other forms of communications to keep the sponsor informed and
to ensure the team is receiving the information it needs to
achieve the deliverables?
For example… Weekly meetings on Fridays at 11am (as determined
by the project team and project sponsor)
5. Information & Resources to be provided by sponsor
What critical information will you need – if any- from the sponsor? Make sure
you have discussed this with the sponsor.
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Confidential when completed
We require information on the idea, applications of the idea… and access to his/her
contacts within relevant space/industry. We also need open communication
regarding his/her vision of this group and other projects in the pipeline.
6. Project Plan
vii.
Key tasks
-
Details of key tasks associated with deliverables (detail may vary
with information available.) This is essentially a high level
project plan.
1. Comprehensive survey of competitors:
2. Comprehensive market strategy
3. Comprehensive commercialization plan
4. Completion of market readiness application
viii.
Month
January
February
Key milestones (group by month) possible examples include the following
Task
- Finish project charter
 Summary of opportunities
 Tech overview
 Product description
 Market opportunity & overview
 Background/market
opportunity/customers/competitors
March
-
April
-
 Commercialization timeline
 Milestones timelines & use of funds
 TeamPatent
Look into Provisional
Refine market readiness application based on feedback
1. Business operations outline
2. Staffing plan
3. Marketing plan
May
4. Legal plan
5. Business strategy (thorough)
June
July
-
Sales plan Complete business operations outline & business strategy
Start marketing plan, sales plan & legal plan
Complete marketing plan, sales plan & legal plan
Complete staffing plan
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Confidential when completed
7. Resources
ix.
Identify (where possible) other resources that may be required to
achieve the deliverables in this project.
Dr. Paul Doherty – to act as a project mentor
Add more contact information, as required
The project team participants below have read and agreed to the project outline above.
Signature:
Signature:
Signature:
Signature:
Masters of Digital Experience and Innovation Candidates, Stratford Campus, University of
Waterloo.
Date: ______________________________________________/201__
Signature: ________________________________________________
Sponsor: _________________________________________________
Date: _____________________________________________/201__
Signature: ________________________________________________
Professor/Project Coordinator: _________________________________________________
Date: _____________________________________________/201__
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