Product Launch Live Workshop
Call #2 - List Building
List Building Rule #1
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•
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Always Focus On List Building
Your list building metrics are among
the most important metrics in your
business
Key metrics:
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–
–
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What’s a subscriber worth
Opt in %
Unsub rate
List growth
Your Two Lists
• Prospects
• Clients
Groundwork #1: Testing
I have done more testing around opt-in
rates than ANY other metric.
Groundwork #2: List Hosting
The best choice:
ProFollow.com
http://www.ProFollow.com
List Building Formula
Conversion
• Squeeze Pages
• Pop ups
• Subscription boxes
Squeeze Pages #1
Squeeze Pages #2
Pop Ups #1
Pop Ups #2
Pop Ups #3
Subscription Boxes #1
Subscription Boxes #2
Subscription Boxes #3
Traffic
• Natural traffic
• Pay-Per-Click
• Joint Ventures
Using Natural Traffic #1
• Natural search traffic
• Articles
• Links, forums, and everything else
Using Natural Traffic #2
• Offer a “mini-course”
• DHTML pop-ups
– Example at www.surfnetkids.com
– DHTML pops are included with
ProFollow.com.
– or you can buy DHTML pop software
at: www.focusgenerator.com
• Links, forums, and everything else
Seed List, part 1
• Create a blog. Use Wordpress.org.
• Do basic keyword research for your niche.
• Write at least one blog post (250 to 400 words) per day.
Focus on one keyword phrase per day.
• Use the keyword phrase in the blog post title, and use it
in the first and last paragraph of the post.
•You will start to generate search engine traffic within a
couple of weeks (maybe sooner).
• Go make intelligent, value-added comments in other
blogs in your niche. This will generate traffic, exposure,
and links.
Seed List, part 2
• Put up an opt-in form on your blog, and a DHTML pop.
• Test the copy on the opt-in form, and test the DHTML
pop.
• If you get 100 people per day to your blog (which isn’t
hard to do), and get a 10% opt-in rate (which isn’t hard to
do), then you will get 10 subscribers per day.
• 10 subscribers a day is 300 per month. That is a great
start, and it’s enough to build a business on.
•As your list grows, you will gain traction and
momentum.
Using Pay-Per-Click
• Send traffic to squeeze page
• It’s a numbers game, what’s a
subscriber worth?
• The “Google Slap”
Using Joint Ventures #1
The single fastest way to build your
list and your business
You are going straight to the people
with current lists and incenting them to
promote for you.
Joint Venture Models #1
Joint Venture Models #2
In One Slide…
• Optimize Opt-In Conversion
• Optimize Relationship With List
• Start Building Natural Traffic
• Start Using PPC
• Find JV Partners