Welcome to the 12th Technotreat
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Thanks to all sponsors, participants & especially
 Eileen
 John
Kramer – without whom I shudder to think
Luff – Dictator of Demos
 HPA
Board, TR Committee, Staff
 Peter Fannon, Laurin Herr, Jim Houston,
Glenn Kennel, Thomas MacCalla, Peter
Putman, Stephen Stough, Charles
Swartz, and Peter Symes
Mark Schubin, HPA Technology Retreat, 2006 February 22
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The Basics
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The schedule rules – my watch is official
Power in first two rows; wireless free:
STSN_conf
Two non-concurrent demo sessions
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Sign-up for tomorrow night’s game
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tonight (with drinks) and Friday afternoon
other times by mutual agreement
players, spectators, bus riders must sign up
Door prize Friday afternoon – be there!
Quizzes – all are eligible, place entries in bowl
by session end with your name & quiz number –
fabulous prizes!
Speakers: Give your presentation to Eileen for
posting
Mark Schubin, HPA Technology Retreat, 2006 February 22
2
The Technology Year in Review
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Highlights:
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The new HD continuum:
V-rez: 480 (display, 540 imager) to 2160
 H-rez: 640 (display, 960 imager) to 5760
 Aspect ratio: 1.25:1 to 2.4:1 (displays)
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The new financial environment:
HDTV camcorder list price <$800
 1 GB card <$50 (less with rebates)
 $2 downloads are a business
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Mark Schubin, HPA Technology Retreat, 2006 February 22
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Acquisition - I
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Audio:
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Animation:
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Pin-Mic
Hello Stage w/lip sync - $20
Mounts:
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P+S Skater, Manfrotto Fig-Rig, Steadi Merlin
Mark Schubin, HPA Technology Retreat, 2006 February 22
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Acquistion - II
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Mounts, continued:
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Lighting:
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Lowel Ego “digital”
Lenses:
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oconnor “HD” series
Vision Imaging III
Digital Parallax Scanner
Cameras:
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$29.99 320x240 (QVGA) PDT at CVS
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1.4-inch viewfinder, “not up to VHS”
Mark Schubin, HPA Technology Retreat, 2006 February 22
5
Acquisition - III
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Cameras, continued:
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>30,000 HDV camcorders by March 2005
Sanyo Xacti HD1 camcorder $799.99 MSRP
AVC codec (>41 minutes/ 2GB)
 1280 x 720p, 1/3-inch
 SD card recording
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Red – 4520 x 2540, S35-size, Oakley $
Kinetta “concurrent photon amplification”
Some trend away from 2/3-inch
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1/3-inch HD camcorders, S35 D-cinematography
Mark Schubin, HPA Technology Retreat, 2006 February 22
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Media:
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First time in 50 years no new VTR format
Disks – optical & magnetic
Flash – <$50/GB
Non-proprietary - Infinity:
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Storage
Iomega Rev Pro, CompactFlash
Holographic to 3.9 TB/disk
Consumers:
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DVD:
NME red laser
40 GB/disk
recorders <$100 (<$70 after rebate)
 blanks <$0.25, movies <$4
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Blu-ray/HD DVD: 7 million non-HDCP HDTVs
All-channel recorders in Japan & UK
Mark Schubin, HPA Technology Retreat, 2006 February 22
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Processing
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Audio consoles:
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Avid Venue & Studer Vista
pass audio during crash
Compression:
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 720/60p in 1.6 Mpbs
HE-AAC 5.1 48 kbps
 Zaxel lossless 2.7:1
JPEG2000 production
Beyond AVC and VC-1 in progress
MPEG-2 lives!
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HDV, XDCAM HD
Sony Pictures HD Blu-ray disks
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Digigami says MPEG-2 superior at those rates
Mark Schubin, HPA Technology Retreat, 2006 February 22
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1950-vintage TK-31 camera
Mark Schubin, HPA Technology Retreat, 2006 February 22
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Distribution
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10 Gb Ethernet
Avid DNxchange: HD on SDI
Digital Terrestrial TV
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Analog cutoff 2009 Feb 17
clerical error may send back
 51st anniversary of TV’s saint
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RCA 27F634T
27-inch
non-HDTV
$459 MSRP
No 5th-generation LG STBs yet
Video-on-Demand moves to the Internet
Mobile TV begins in earnest (4 systems)
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QVGA (320 x 240) considered “higher quality”
Mark Schubin, HPA Technology Retreat, 2006 February 22
10
Relative Visual Sizes
movie
theater
screen
60-inch 16:9 TV @ 9 feet
27-inch TV @ 9 feet
1.4-inch TV @ 18 inches
Mark Schubin, HPA Technology Retreat, 2006 February 22
2.5-inch TV @ 18 inches
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Repurposing Is an Issue
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“24: Conspiracy”
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One minute long
Non-union
70% close-ups
Extra-large bullet holes
Double the blood
Louder effects
$1 x 1% of U.S. mobile subs = $2 million
Mark Schubin, HPA Technology Retreat, 2006 February 22
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Presentation
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Mobile products as severs
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Hide the TV
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e.g., Icuity
Reversica Gyre 6300
Philips
Miravision
OLED? SED?
And what is HDTV?
Mark Schubin, HPA Technology Retreat, 2006 February 22
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HDTV
5:4
MFM-HT95
1280 x 1024
KD-SR60XBR1
1920 x 1080
4:3
KV-32HS420
KDL-40XBR1
1366 x 768
VPL-HS51
1280 x 720
5:3
KLV-S19A10
1280 x 768
KDE-42XS955
1024 x 1024
not counting SD and “analog” sets
Mark Schubin, HPA Technology Retreat, 2006 February 22
14
“I’m looking for an HDTV compatible TV”
14DLV75
640 x 480
CT-27HL15
All “HDTV”
All 4:3
TX-R2765
Mark Schubin, HPA Technology Retreat, 2006 February 22
“HDTV Televisions”
27F634T
“SDTV Digital Stereo TV”
15MF605T
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And Don’t Forget the Rest
70% of 2005 TV sales to U.S. dealers were non-HD, non-widescreen
220 x 176
2.2-inch
5:4
262k color
320 x 240
2.5-inch
4:3
65k color
Original 30-foot Jumbotron
at Tampa Stadium 240 x 192
Mark Schubin, HPA Technology Retreat, 2006 February 22
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January 1
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U.S. TV households 110.2 M – 98% N
VCR (not including combos) – 90% C
DVD (not including computers) – 82% C
Stereo Sound (in TVs only) – 76% C
Cable – 65% (September) A
Home theater sound system – 36% C
Satellite – 31% C
B&W TV – 29% C
A – NCTA
Projection – 23% C
C – CEA
LCD – 22% C
K – Kagan
HDTV displays – 17%* C
N – Nielsen
Widescreen – 14% C
DVR – 11% C
DTT reception circuitry (TV & STB, used or not) – 8% C
HD cable – 3.4% K
*7-12 of the 17
have no HDCP
HD satellite – 1.6% K
Mark Schubin, HPA Technology Retreat, 2006 February 22
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Cameron Diaz Looks Fine on HDTV
See any horrible “pockmarks”?
At 300 dpi, a magazine cover has far more detail than does HDTV
Questions?
Mark Schubin, HPA Technology Retreat, 2006 February 22
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