Create a “One
Minute
Commercial”
Job Search
Boot Camp
Begin a
Timeline for
Action Plan
Review
Resume &
Cover Letter
10 Tips for Your “One Minute Commercial”
1.RECOGNIZE the value of the “One Minute COMMERCIAL”
2.IDENTIFY your interests, transferable skills, values,
personality style
3.EVALUATE your key strengths
4.RECOGNIZE what employers seek
5.RESEARCH your audience (potential contact or employer)
10 Tips for Your “One Minute Commercial”
6.
TARGET your commercial to the needs of the individual
or employer
7.
EXPLAIN why you are interested in the company or
industry the person represents
8.
OUTLINE your commercial
9.
FINALIZE your commercial
10. PRACTICE, PRACTICE, PRACTICE!
“One Minute Commercial”
• A “One Minute Commercial” or “Elevator Speech”–
a short speech that markets you as an individual and potential
employee.
• Why is it important? - You must be able to say who you are, what
you’ve done, what you are interested in doing and how you can be a
resource to your listeners. Essential as a business card!
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Know Yourself
Know Audience
Outline your Commercial
Finalize your Commercial
Know Yourself
• Primary interests - What intrigues and energizes you?
• Key strengths and skills - What do you do well? What
do you enjoy doing?
• Work Values - What brings you satisfaction in your
work environment?
• Personality Style - What are the characteristics,
attitudes, and tendencies that make you unique?
Know Your Audience
• Research your audience (potential employer).
• Target your speech to the needs of the individual
with whom you will speak.
• Know what employers look for in potential
employees.
Outline Your Speech
Use the following questions to start your outline
(brief phrases):
• Who am I?
• What do I have to offer?
• What are the contributions I can make?
• What are specific examples that will support my
statements?
Finalize Your Speech
• Take each phrase and write a sentence.
• Connect the sentences together with additional
phrases to make them flow.
• Edit your writing, cut out unnecessary words.
• Practice, practice, practice!
Transferable Skills
Personal Management Skills
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Adaptable
Assertive
Calm
Capable
Confident
Conscientious
Cooperative
Dependable
Determined
Discreet
Efficient
Energetic
Enterprising
Enthusiastic
Flexible
Honest
Initiating
Innovative
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Integrity
Logical
Objective
Optimistic
Organized
Patient
Persistent
Practical
Reliable
Resourceful
Responsible
Risk taking
Self-starting
Sensitive
Tactful
Tenacious
Versatile
Work Ethic
ORGANIZATIONAL
& FINANCIAL
MANAGEMENT
& LEADERSHIP
TECHNICAL
SKILLS
• Administering
• Conceptualizing
• Auditing
• Coordinating
• Budgeting
• Directing
• Calculating
• Empowering
• Compiling
• Influencing
• Distributing
• Informing
• Estimating
• Initiating
• Inventorying
• Managing
• Monitoring
• Negotiating
• Organizing
• Persuading
• Purchasing
• Planning
• Recording
• Problem Solving
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• Scheduling
• Recruiting
• Supervising
• Team Building
Adjusting
Calculating
Designing
Detailing
Drafting
Evaluating
Observing
Problem Solving
Reviewing
Revising
Synthesizing
Structuring
Transferable skills:
Relate your Skill Set to the Field or Job Description and Back it
Up With Accomplishments
COMMUNICATION
• Articulating
• Collaborating
• Editing
• Explaining
• Informing
• Instructing
• Interpreting
• Interviewing
• Lecturing
• Marketing
• Mentoring
• Promoting
• Publicizing
• Selling
• Sharing
• Speaking
• Translating
• Understanding
• Verbalizing
• Writing
PUBLIC RELATIONS
• Collaborating
• Conducting
• Consulting
• Convincing
• Creating
• Demonstrating
• Endorsing
• Entertaining
• Mediating
• Negotiating
• Planning
• Problem Solving
• Promoting
• Representing
• Researching
• Writing
CREATIVITY
• Acting
• Composing
• Conducting
• Designing
• Developing
• Displaying
• Drawing
• Illustrating
• Imagining
• Innovating
• Interpreting
• Inventing
• Painting
• Photographing
• Singing
• Sketching
• Writing
SERVICE
• Advising
• Coping
• Counseling
• Empathizing
• Encouraging
• Giving
• Guiding
• Helping
• Instructing
• Leading
• Listening
• Mediating
• Monitoring
• Referring
• Rehabilitating
• Resolving
• Serving
• Teaching
• Training
• Tutoring
YouTube Tips
10 Tips for Resumes
1.CONSISTENT FORMAT throughout. Easy to read in
sections
2.NO SPELLING ERRORS or use of improper grammar or
incorrect punctuation
3.CLEAR & CONCISE information relevant to the job/industry
qualifications
4.HEADER with all of your contact information, bold and at
least 18 font
5.RELEVANT INFORMATION should be above the fold line
10 Tips for Resumes
6. BE FLEXIBLE– you may need to write more than one resume or edit before
sending
7. KEY WORDS should be used for employment history, and should be Defined,
Relevant and truthful information for each position and include Job Titles,
Company Information and Dates
8. LEADERSHIP & ACCOMPLISHMENTS in work and education should be
included to show the value you will bring to the company
9. COVER LETTER should highlight Skills & Qualifications as required by the
job/industry standard
10. RESEARCH, RESEARCH, RESEARCH! Know the job/industry standards
Your Resume Is
• YOUR SCRIPT for the interview. Typically, it should be one page in length and
no longer than two pages. Your resume should be ;
• an ADVERTISEMENT that appeals to employers and speaks to the job/industry
qualifications and standards.
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a FORMAL COMMUNICATION
with appropriate use of grammar, punctuation
and spelling
• Filled with KEY WORDS that describe qualifications, skills, education, and
accomplishments
• Is a MARKETING PIECE with visual appeal, consistent fonts and easy to read
Resume-Additional Documents
• REFERENCES - 3-4 professionals
Include contact information on a separate page provided upon request
• COVER LETTER should highlight skills & qualifications as required by
the job/industry standard
• PORTFOLIO – include materials when appropriate: certificates, licenses,
and support materials for your position i.e., graphic art, photography,
CAD renderings
• Research, Research, Research…..know the job/industry standards!
Resume Resources
http://www.miracosta.edu/careerworkshops
• Online Resume Workshop – audio PowerPoint that will walk
you through using the template and writing your resume.
• Online Resume & Cover Letter Templates
Combination template is recommended template, see staff if
you are unsure which format will work best for you.
• Resource Library – use Career Center books and online
resources.
• Resume Rubric – use rubric to ensure your resume meets
industry standards.
Final Words From Employers
10 Tips For Identifying & Applying For Jobs
1. Know the SECRETS OF SUCCESS
http://www.ted.com/talks/richard_st_john_s_8_secrets_of_success.html
2. COMMIT 100% to your job search.
3. Design a comprehensive JOB SEARCH STRATEGY– it is a full-time job to
secure a position.
4. Use traditional RESOURCES and Electronic Job Boards to identify leads.
5. Identify the HIDDEN JOB MARKET through personal contacts & professional
associations.
10 Tips For Identifying & Applying For Jobs
6. Use the Internet to RESEARCH companies, organizations and professional
associations.
7. Tap into the hidden job market by conducting INFORMATIONAL
INTERVIEWS .
8. NETWORK! Contact relatives, friends, neighbors, social acquaintances, former
classmates, teachers, alumni, members of religious organizations, clubs,
association, and professional group members, former and present supervisors
and co-workers.
9. Create a job search ACTION PLAN.
10. Follow-up, Follow-up, Follow-up!
Identifying Opportunities Resources
• Web Based Job Boards & Social Networking Sites
CareerPoint – Internship listings and MCC on campus jobs
SignonSandiego.com – local job listings
Monster.com – Comprehensive job search engine
CalJobs.gov - California EDD statewide job listings
Craig’s List –Job Listings
Social Networking - Facebook, Twitter, Linkedin
• Traditional Resources
Newspaper – classified ads
San Diego Business Journal
Job & Career Fairs
Recruiters & Temp Agencies
• Tapping the Hidden Job Market
Networking; Personal and Professional Social Networking
Informational Interviewing
Internet Resources – Company Research, Association Websites,
Chambers of Commerce- Membership Directories & events Conventions, Conferences
Using Social and Professional Networking Sites
As a Job Search Resource
Use sites such as Facebook, Linkedin, and Twitter to:
• Research companies
• Join professional interest groups
• Job Search
• Develop relationships with companies you’d like to
work for.
• Post a professional summary or profile
Job search task
Facebook
Linkedin
Twitter
Many companies use Facebook to showcase
their unique company culture, which can be
helpful information when preparing for an
interview. Using the Facebook “search”
feature you can look up companies by name
or industry related terms.
Linkedin provides detailed company profiles
including profiles of their hiring managers
and key employees.
Linkedin also allows you to view profiles of
“new hires” at a company so you can get an
idea of the types of qualifications the
company is looking for and the career path
new employees have followed to get hired at
a particular company.
Do a search for the Twitter pages of
companies you would like to work for.
Create a Twitter “list” of key companies or
company employees you want to follow so
tweeted information is grouped together for
you to get an overview of the latest news.
Join professional interest
groups
1000’s of interest and professional groups
can be found through the “search” features
on Facebook. The search feature will allow
you to select “groups” when you type in a
key word.
Use Linkedin’s search tab to find groups
related to your professional interests. Join
several groups to establish relationships
(“links”) with others in your fields of
interest, share ideas and professional
resources and ask specific questions about an
industry or occupation
Since Twitter is inherently a “quick
information site”, there aren’t groups to join,
however you can “group” people or
companies that you follow so tweets are
displayed together. You can also tweet
questions that you have about a particular
company or field.
Job Search
Use the Facebook “search” feature to find
jobs related to your career interests.
You can find them by searching under a key
word such as accounting, or animation.
Linkedin has a general link for job
announcements and additional links for jobs
embedded in group forums for members to
post group related job openings
Use the job search links such as
Twitter search and http://tweetmyjobs.com
to look for jobs that are tweeted using
keywords that pertain to what you are
looking for.
Establish relationships with
companies of interest
“Friend” companies on Facebook that you
want to work for to keep up on the latest
company news and hear about possible job
announcements. Facebook companies may
also search their “friends” list first when
looking for new recruits.
By joining alumni groups and career interest
groups you may find that employees of your
favorite companies to work for are also
members of one or more of your groups.
Begin a conversation with them through your
groups and maybe ask for the opportunity to
conduct an informational interview with
them. You may also ask about internship
opportunities with the company.
“Follow” on Twitter companies you want to
work for as well as key employees, to keep
up on the latest company news and hear
about possible job announcements. You can
also search the “Lists” link to follow groups
of people related to a company or area of
interest.
You can place a professional summary of
yourself in the “bio” section of your
Facebook profile. A link to your online
resume or Linkedin page can also be
placed in the contact section of your
profile.
Create a professional profile on Linkedin
that showcases your career goals, education,
experience, and recent projects. You can also
post recommendations from former
employers and instructors.
Post a link on your Twitter profile to your
online resume or Linkedin profile. Go to this
site for information on creating an online
resume.
http://mashable.com/2009/01/13/socialmedia-resume/
Research companies
Post a professional resume or
resume summaries
Social Networking Cautions and
Recommendations
• Be sure to review your MySpace and Facebook pages for
questionable content when conducting a job search, as they
could be seen by prospective employers.
• Consider setting your pages to “private” so only friends can
access them.
• Consider using a nickname or alias for your accounts so they
do not come up in a Google search of your name.
• Set up a “professional” Facebook or MySpace page and have
it link to your resume or Linkedin page.
Links to Get You Started
10 Tips for the Interview
1. Research the company and the position.
2. Prepare questions to ask the Interviewer from your research.
3. Support past career accomplishments with specific information targeted
toward the companies needs. Have your facts ready.
4. Include scenarios about how you handled a specific situation in your
answers.
5. Keep your answers professional and career goal oriented.
10 Tips for Interview
6. Dress appropriately. No perfume/cologne and steer away from spicy
food, like garlic.
7. Maintain eye contact, and use appropriate posture, and hand gestures.
8. Arrive early – 5-10 minutes is acceptable.
9. Be proactive and develop a follow up strategic plan of your job search
process.
10. Practice, Practice, Practice!
10 Tips for Dressing for Success
1. Choose APPROPRIATE ATTIRE for the Interview. Minimal Jewelry,
No Visible Piercings.
2. RESEARCH the company - gauge the situation, and the nature of the
company/job when choosing your clothes for a job interview.
3. Dress ONE LEVEL ABOVE the way you would dress if going to work.
4. NO JEANS, SHORTS OR TEE SHIRTS – No office casual during the
interview.
5. VISIT the job site and see how others are dressed.
10 Tips for Dressing for Success
6.
PLAN AHEAD - try on your clothes, be sure everything fits.
7.
Pay ATTENTION TO DETAIL.
8.
Use appropriate HYGIENE and GROOMING.
9.
NO SMOKING before the interview, NO GUM, MINTS during the
interview.
10. LOOK and BEHAVE PROFESSIONALLY.
Tips to Dressing for Success
Sample Job Search Action Plan
Worksheets
• Job Search Action Plan
• Networking Worksheet
• Employer Contact Log