Lesson 5.3 –
MISSION STATEMENT
SAMPLES
Copyright
© 2008 by Sports Career Consulting, LLC
The Marketing Plan
LESSON 5.3
The Mission Statement
The mission statement should address
the following questions:

What business are we currently in?

Who are our current customers?

What is the scope of our market?

How do we currently meet the needs of our
customers?
Copyright
© 2014 by Sports Career Consulting, LLC
The Marketing Plan
LESSON 5.3
The Mission Statement
To be effective, the mission statement
should also:

Be shared with and supported by
company employees

Explain why the organization exists
and what it hopes to achieve
Copyright
© 2014 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
Green Bay Packers
“The Green Bay Packers’ mission is to be a
dominating force in professional football’s competitive
arenas.
On the field, the Packers will continually strive to
present their fans with the highest level of
performance quality available.
In their operating activities and relations with the NFL,
the Packers will also continually strive for excellence in
the quality of work performed.”
Copyright
© 2008 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
Green Bay Packers (continued)
“On-field and operating personnel will, at all
times, maintain the highest ethical and moral
standards in their actions, recognizing that
they are all representatives of the Packers
franchise and traditions.
Overall, the Packers will commit themselves
to doing their part in representing the State
of Wisconsin with competitiveness, respect,
and dignity.”
Copyright
© 2008 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
Ohio St. University Athletics
“The Ohio State University Department of
Athletics supports the University mission by
providing student athletes with exceptional
educational and athletic opportunities. We
commit to national leadership, excellence and
the highest ethical standards in intercollegiate
athletics. We will sustain a strong financial and
community base of support by presenting
outstanding intercollegiate athletic teams which
provide quality entertainment and a positive
public identity for the University.”
Copyright
© 2008 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
Texas A&M Athletics
“Texas A&M Athletics is committed to Building
Champions through academic achievement,
athletic excellence and national recognition of
our student-athletes, teams and programs. We
provide our student-athletes with all the
necessary tools for them to be Champions in
their sport and life. The integrity of our
program is rooted in the tradition and spirit of
Texas A&M to bring honor and distinction to our
University.”
Copyright
© 2008 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
University of Kansas Athletics
“Kansas Athletics is inextricably linked to The
University of Kansas as we both share a single
unifying goal: Unparalleled Excellence.
In the classroom, in our athletic competition
and within our community of collegiate sports,
Kansas Athletics will be a national leader never a follower - in setting the highest
standards for competitive excellence, ethical
behavior and fiscal integrity.
Copyright
© 2008 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
University of Kansas Athletics
“We will create a stimulating, multi-cultural
environment that nurtures the human potential,
the mental well-being and spirit of every
student-athlete and athletics staff member,
while enhancing the University of Kansas'
commitment to disciplined inquiry, intellectual
diversity and uncompromising integrity.”
Copyright
© 2008 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
UNLV Volleyball Mission
“The goal of the UNLV Volleyball program is to help
young women achieve their academic, athletic and
personal potential during their tenure at UNLV. The
challenges of being a full-time student-athlete at
UNLV, help mold young Rebels into future leaders.
Learning how to respond to these challenges helps
develop the character and independence of the
student-athlete. Following their playing days with
UNLV volleyball, student-athletes emerge as
healthy, independent and pro-active leaders in the
community.”
Copyright
© 2008 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
Oklahoma Sooners Mission
“The mission of the University of Oklahoma
Department of Athletics is to inspire
champions today and prepare leaders for
tomorrow by providing an excellent
environment to enable student-athletes to
achieve their highest academic, athletic and
personal aspirations.”
Copyright
© 2008 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
Virginia Tech “Hokie Club” Mission
“The Virginia Tech Athletic Fund, Inc. (VTAF)
is charged with the responsibility of all
athletic fundraising at Virginia Tech in
support of athletic scholarships, capital
improvements, and programmatic needs of
the Athletics Department.”
Copyright
© 2008 by Sports Career Consulting, LLC
The Marketing Plan
LESSON 5.3
Mission Statement for the Chicago Bulls
*Mutual respect for each other, and a commitment to excellence, innovation,
integrity and quality in everything we do.
*By providing our guests with superior entertainment value in a clean,
secure, and comfortable environment—win or lose—regardless of their
interest level in basketball.
*By helping our sponsors build their brands and grow their business.
*By treating our respective constituencies with respect, appreciation, and as
we ourselves would want to be treated and serviced. In other words, by
putting our fans and sponsors first every single day—and meaning it.
*By making our community a better place to live through our support of
worthy social causes.
*By involving our guests in the game as active participants—not merely
spectators.
*By knowing who and where our fans are, and reaching out to them.
*By working hard to make NBA basketball the most popular sport in our
community and by selling and humanizing our players to everyone we
meet.
*By being proactive and accountable in carrying out our mission.
Copyright
© 2014 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
St. Louis Zoo Mission
“To conserve animals and their habitats
through animal management, research,
recreation, and educational programs that
encourage the support and enrich the
experience of the public.”
Copyright
© 2008 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
Boston Athletic Association Mission
“The Boston Athletic Association, committed to
encouraging and promoting fitness through
athletics, has developed a program with the Boston
Marathon and charitable organizations in the Boston
area. The B.A.A. assists these charitable
organizations by providing guaranteed entries for
their organization’s fund raising purposes and, in
the spirit of charity, encourages all qualified runners
to aid in these efforts.”
Copyright
© 2008 by Sports Career Consulting, LLC
Mission Statements
UNIT 5
Discussion Topic
Now that you have determined what
an effective mission statement
should look like, write one on your
own for Lafayette High School
Athletics, the team that you play on
here at school, or an actual real life
organization you belong to.
Copyright
© 2008 by Sports Career Consulting, LLC