Caesars Entertainment
Corporation
UC Berkeley Campus Recruiting Presentation
About Us
Ruben Sigala
Ruben Sigala is currently the Senior Vice President of Enterprise Analytics for Caesars
Entertainment Corporation. His organization provides analytical coverage across all functional
units of the business for every property in the Enterprise. Operating departments within the
organization include Marketing Analytics, Finance and Capital Planning, Gaming Analytics,
Revenue Management, Hospitality/Ops/Labor Analytics, Data Logistics and Business
Intelligence, and On Property Support. He has worked at Caesars Entertainment since August
2005 and has held various roles in Revenue Management, Business Intelligence, Planning and
Analysis, and Business Strategy. Prior to working at Caesars, he worked for Princess Cruises
within their Analytics organization and as a consultant in Ernst and Young's National Cash
Management Practice. Ruben has an MBA from Harvard Business School and a B.S. in
Finance/Business Administration from the University of Kansas.
Gene Lee
Gene Lee is Enterprise Director of Business Intelligence Advanced Analytics. He graduated from
UC Berkeley with a degree in Applied Math with a Computer Science concentration. He
received his MBA from the Yale School of Management with concentrations in Strategy and
Operations. He started his career with Caesars in 2011 and leads the team that leverages
statistics to solve problems in Revenue Management, Gaming, Marketing and Finance. Prior to
working at Caesars, he was a Software Engineer at MyEvents.com, Industrial Engineer at UPS
and Director at Sears Holdings where he was accountable for pricing models that covered over
100,000 SKU’s in over 3,000 locations that impacted over $10B in annualized revenue.
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Agenda
• Caesars Entertainment
• Enterprise Analytics Overview
• Bright Future
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CET is the Largest Gaming Company in the World
London
Egypt
South Africa
Uruguay
We operate 53 casinos in 7 countries, 4 continents today…
And are well-positioned to capture newly opening markets
1 in 4 US adults have a Total Rewards card
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A Portfolio of Winning Brands
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Service Profit Chain at Caesars Entertainment
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Steadfast Commitment to Integrity
Our Code of Commitment guides our actions and relationships
 To our GUESTS to promote responsible gaming
 To our EMPLOYEES to treat them with respect and provide
opportunities to build satisfying careers
 To our COMMUNITIES to make them vibrant places to live and
work, and to market responsibly
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The More You Give… The More You GET.
External Recognition & Validation
100 Top MBA Employers
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Agenda
• Caesars Entertainment
• Enterprise Analytics Overview
• Bright Future
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Why Analytics is a Good Career Choice
Analytic talent shortage across all industries
• Growing “Big Data” trends
require analytic tools to
derive value
• Job security as shortage of
analytic talent increases
over the next few years
• Disconnect in job market
between “academic” and
“real-world” analytic
expertise
• Use of “Big Data” will
become a key basis of
competitive advantage for
individual firms
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Why Caesars Analytics is Best in Class
Talent, data, tools and commitment from our CEO
“The Caesars Entertainment’s analytics team is the most
talent-rich and data-driven group we have ever worked with.
Combining that analytics talent with your unusually rich data,
Caesars Entertainment is very enviably situated. “
- Steve Levitt, author Freakonomics and Superfreakonomics
“I don’t want to act on hunches or on intuition, I want
to gather evidence and think through a problem
rigorously. That has served the company very well,
not only in terms of good decisions, but also in
avoiding situations where it was wise not to act.“
- Gary Loveman, CEO Caesars Entertainment
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What does Enterprise Analytics do?

Drive innovation and implementation into the operations to
deliver best in class analytics across the enterprise

Improve the breadth and depth of skills across the enterprise,
and ensure that the best resources are applied to the biggest
opportunities

Increase efficiency, streamline processes, reduce expense, and
grow revenues

Attract develop and maintain world class talent

Create a steady stream of leaders that become integrated into
key roles across enterprise
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How Enterprise Analytics is Organized
Enterprise Analytics
Business
Intelligence
/ Data
Logistics
Finance
Hospitality,
Operations,
VIP Marketing
& Labor
Revenue
Mgmt &
Gaming




Marketing
On
Property
Over 160 analytic professionals within Enterprise Analytics
Diverse educational backgrounds (BA, MA, MS, MBA, PHD)
Wide range of tenure (from new hire to over 33 years with company)
Cross-functional sub-committees (Social, Training, New-Hire, Intranet,
Recruiting, Mentorship)
 Based in Las Vegas
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Why you should join
No other organization in the industry can offer a broader
platform for analytical skills and career development





Regular insight and participation in the biggest, most strategic
analytical exercises occurring across the Enterprise
Improved training and visibility into leading practices /
development opportunities
Flexibility in staffing across functional/property needs
Ability to work next to the best and the brightest
Broad career opportunities for all employees
Take part in joining a world-class organization
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Launch Your Career
Career Progression
Professional opportunity is abundant at Caesars Entertainment; these 3
individuals found different paths to success through Analytics
Director of Food and Beverage
HIFOB
VP of Finance
Western Division
AGM / VP Finance
Harrah’s New Orleans
Senior Financial Analyst, P&A
Las Vegas Region
Director P&A
Las Vegas Region
Director P&A
Harrah’s Atlantic City
Pit Clerk, Table Games
Rio Las Vegas
Sr. Finance Analyst
Corporate
Sr. Financial Analyst
Corporate
Kevin Winters
Eric Hession
Dan Nita
VP of Hospitality, Casino
Marketing and Labor Analytics
University of Nevada, Las Vegas
Treasurer CET
Cornell University
Duke University
Regional President
Clemson University
New York University
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Agenda
• Caesars Entertainment
• Enterprise Analytics Overview
• Bright Future
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Cleveland, Cincinnati, Baltimore New Developments
Newly legalized market opportunities are enabling Caesars to build
properties in Cleveland, Cincinnati, and Baltimore
Downtown Cleveland Ohio
Cincinnati set to open in 2013
Baltimore set to open in 2014
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Project Linq - The High Roller
The High Roller, a 167.6 meter tall observation wheel, will offer some
amazing views of the Las Vegas Strip. The High Roller will serve as
one of the key attractions of The Linq, a massive, $500 million dollar
entertainment complex. Project Linq will capture greater non-gaming
spend in Las Vegas and is expected to open in 2013.
The Las Vegas
Observation Wheel
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Nobu Hotel
Nobu Hotel, Las Vegas’ first boutique hotel
on the strip, designed to attract loyalty from
lucrative customer segment . It offers zenlike, upscale luxury, comfortable and friendly
atmosphere with its hotel, restaurant and
lounge. Nobu Hotel is expected to open in
Q4 2012.
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Long Mu Bay
Caesars will bring expertise in luxury operations and development to
compliment the vision of GuoXin to make Caesars Palace Longmu Bay
the premier destination resort in China and the world. This 61-acre site
will offer 800 luxury resort-styled rooms, suites and villas and is nestled
between green mountains and sunsets with a 5.1-kilometer shoreline
that represents the only west-facing beach in China.
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Caesars Interactive
Formed in 2009, Caesars Interactive Entertainment (CIE) is a majority owned subsidiary of Caesars
and a diversified interactive gaming company focused on casual social/mobile applications and real
money poker and other casino games worldwide
The #1 slot app on iOS,
Android, and Facebook
Poker’s #1 brand and the
richest prize tournament
in all of sports
Social
& Mobile
Real
Money
Gaming
Gaming
World Series of Poker
CIE is a leader in casino style games
across mobile and social networks
worldwide:
 Playtika was acquired in 2011.
 Playtika has the leading slots
application (Slotomania) on
Facebook and over 10 million
monthly active users across all
social and mobile platforms
 Slotomania is currently a top 10
grossing game on the iPhone,
iPad, and Android
Established in 1970, WSOP is the
richest and most prestigious poker
tournament in the world:
$9 billion+ US
poker market on horizon
Real Money Gaming
Online gaming sites that carry the World
Series of Poker or Caesars brand are active
in the United Kingdom, France and Italy:
 Over $222MM awarded in prize
money in 2012
 Momentum is growing for the
legalization of internet poker in the US
 2011 WSOP Europe event in
Cannes, France – largest prize
pool in Europe
 Nevada and Delaware have already
passed legislation with other states
expected to follow
 Two special live presentations on
ESPN planned in 2012 with every
hand of the Main Event broadcast
live
 Integration with Total Rewards provides
an opportunity to increase distribution
and extend loyalty to the Internet
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Q&A
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