Keyword Outlines
Keyword Outline Notes
1. Write out the introduction and conclusion
and include transitions between main
points.
2. This is a type of speaking outline will
prompt your memory as you speak
3. You may include the sources you want to
cite and complete quotations or facts, if
you need to recite them word for word in
the speech.
Ad Speech
I. Introduction (write a complete word for word introduction)
A. Attention Getter
B. Link
C. Purpose
D. Preview
II. Body
A. Ad description
(T.S.)
B. Advertising Methods
(T.S.)
C. Persuasive Appeals
III. Conclusion
A. Review
B. Final Appeal
Sample Keyword Outline
ADVERTISING SPEECH
I. Introduction
A. There are two types of motivation; intrinsic which is personal motives that urge us to do something,
extrinsic motivation are those outside forces that motivate us to do, say, or even buy certain
things. An advertisers’ job is to strike your attention and rev your extrinsic motivation in hopes
that you will buy a specific product.
B. Experts conducting marketing research suggest that as teenagers you can be exposed up to 3000 ads
and messages a day. Messages that are enticing you to look, act, and buy certain products.
C. The purpose of my speech today is to discuss and help you understand a print advertisement.
D. I will first talk discuss the ad, then I will explain the advertising strategies and finally I will explain to you
how motivational appeals are used throughout the ad.
II. Body
A. Ad Description
1.
2013 Ford Taurus
2.
Sleek, black, car
3.
Says: squeeze gallon, screams
4.
gas just got owned
Transitional Sentence
B. Advertising Methods
1.
Target Audience: Males: 18-24 Because
2.
Motives: Economic awareness, Approval by others
3.
Excitement, Cool Enough, Weasel Words
Transitional Sentence
C. Persuasive Appeals
1.
Ethos=’s Ford
2.
Pathos= Emotional Language
3.
Logos = Hard facts about the car
III. Conclusion
A. Today I have described a print ad, discussed the advertising strategies and finally explained the
persuasive appeals used throughout the ad.
B. Remember to be motivated, even if you are motivated to buy a specific product, just remember you
need be able to understand and decipher the 3000 ads that you are bombarded by daily.